Recycled Dainese Leathers for Your Two-Wheeled Lifestyle

What are you to do with a set of leathers, once they’ve been retired from protecting your motorcycling hide? The answer to that question is why Dainese has teamed up with Regenesi, an Italian firm known for recycling old products and turning them into new ones. Taking the crashed leathers of Dainese’s sponsored riders, Regenesi turns the leather pieces into various lifestyle items, like wallets ($139), smartphone sleeves ($79), key fobs ($54), etc. Each piece is obviously unique, comes straight from the race track, and is hand-made in Italy. Helping things too is the fact that Dainese is selling (re-selling?) the pieces at a reasonable prices, so buying a wallet doesn’t also hurt you in the wallet.

Troy Bayliss Riding a Ducati Scrambler Inspired Race Bike

We already know that Troy Bayliss will be making another return to racing this year, taking on five one-mile events on the AMA Pro Grand National Series. We also knew that Bayliss would be on a Lloyd Brothers Motorsports Ducati race bike, continuing the Australian’s link to the Italian brand. Ducati has given us a glimpse of that flat-tracking machine, and to our surprise, it seems the folks in Bologna are looking to get some more marketing mileage out of the partnership, as Troy’s race bike is a spitting image of the Ducati Scrambler Full Throttle. Of course, Bayliss will compete with an 1,100cc air-cooled machine, in lieu of the Scrambler’s 803cc v-twin engine. The race bike will feature a custom-built chassis, and of course 19″ flat track wheels.

Oregon Just Got Closer to Legalizing Lane-Filtering*

Motorcyclists living in the fine State of Oregon (this author included) have something to celebrate today, as the Oregon State Senate passed SB 694 (18 to 10, with two abstentions): proposal that would make lane-filtering or lane-sharing legal under certain conditions. The bill now goes before the Oregon House of Representatives, where it will be first heard on April 27th. If voted on successfully in the House, Oregon will become only the second state to permit lane-filtering of some kind on public roads. While today’s news is a boon for motorcyclists in Oregon, there are some serious caveats to the bill that has passed through the Senate, namely that it only permits lane-sharing during specific instances.

The End of Marzocchi Suspension is Nigh?

Reports out of Italy suggest that the Marzocchi brand may soon be no more, after parent company Tenneco made the decision to close the Italian firm’s Bologna factory in Zola Predosa. The Italain outlets go on to say that motorcycle manufacturers that use Marzocchi as an OEM part have been notified that they will no longer be supplied with the suspension pieces, once the co Marzocchi’s stock of forks has been exhausted from supply. This news would affect a bevy of brands, including BMW, Ducati, MV Agusta, TM, GasGas, Beta, and AJP. The writing on the wall has been coming for some time for Marzocchi, as Tenneco initially wanted to close the plant in 2011, but instead through labor negotiations, laid off 50 of the company’s 170 employees.

Is This Really the End of EBR? Receivership Explained

It didn’t surprise me last week that the headlines regard Erik Buell Racing ranged in their proclamations from the more accurate “ceased operations” to “gone bankrupt” – with the even more presumptive publications proclaiming the ultimate demise of the American brand. This comes from a lack of understanding about how the receivership process works, which my European colleagues should have a stronger grasp of, as the concept is more prevalent across the pond. As such, I would like to explain the issue further, and how it applies to the situation facing Erik Buell Racing. To entice you on what will surely be a boring subject to many, this doesn’t spell the end of Erik Buell Racing…not even close.

Troy Bayliss Racing in the 2015 Grand National Series

He may have retired from World Superbike racing, but that isn’t stopping Troy Bayliss from continuing his pursuit of checkered flags, as the Australian has confirmed his long-rumored move to the AMA Pro Grand National Series. Bayliss will be racing on an 1,100, air-cooled, two-valve Lloyd Brothers Motorsports Ducati (no surprise there), as a teammate to Johnny Lewis. The former World Champion plans to contest all five mile-long racing events, with his first race being the Springfield Mile in Illinois on May 24th. Bayliss may be an old salt, at the ripe age of 46, but the Aussie has been keeping his game sharp on local flat track courses. Every year as well he hosts the invitation-only Troy Bayliss Classic, where many AMA Pro Flat Track racers have competed.

A BMW Scrambler Cometh?

It appears that BMW Motorrad wants in on the retro-styled scrambler game that Ducati and Triumph are playing, and is looking to use its R nineT platform to do the job. The scrambler model, which has already been previewed to BMW’s European dealers, would be just the first of several budget-oriented models to come from BMW, all of which would be based off the BMW R nineT. The scrambler is expected to debut later this year with its 100hp air-cooled engine, while the other models, namely a café racer model, will come in 2016. Fueled on by the sales success of its customization projects, Roland Sands is said to be attached to the BMW project, which is logical since the American designer was part of the initial BMW R nineT design team.

Erik Buell Speaks About EBR Ceasing Operations

Posting on the EBR Facebook page, Erik Buell has made the closest thing to a press statement about the company’s cesasation of operations and pending receivership. First thanking fans for their support, the EBR CEO goes on to explain that the company took on too many tasks for its limited resources, which in-turn has caused EBR to excede its abilities and acquire massive amounts of debt (reports put the figure at $20 million). Buell hopes to see EBR through the receivership process, and to “maximize the value from EBR to benefit all”. In typical Buell fashion, he leaves the possibilities for the future open. You can read the full statement after the jump.

Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Erik Buell Speaks About EBR Ceasing Operations

04/18/2015 @ 11:37 pm, by Jensen Beeler10 COMMENTS

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Posting on the EBR Facebook page, Erik Buell has made the closest thing to a press statement about the company’s cesasation of operations and pending receivership.

First thanking fans for their support, the EBR CEO goes on to explain that the company took on too many tasks for its limited resources, which in-turn has caused EBR to excede its abilities and acquire massive amounts of debt (reports put the figure at $20 million).

Buell hopes to see EBR through the receivership process, and to “maximize the value from EBR to benefit all”. In typical Buell fashion, he leaves the possibilities for the future open. You can read the full statement after the jump.

Is This Why There Are No Female MotoGP Fans?

03/31/2015 @ 2:28 am, by Jensen Beeler175 COMMENTS

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First debuting a new website before the Qatar GP, it’s clear that Dorna has its social media team out in full-force for the 2015 MotoGP Championship season — the Spanish company finally taking a shine to the online world.

So with all the news coming out of the season-opener at Losail, it is unsurprising that my social feeds are full of posts regarding Rossi’s win, Ducati’s revival, and Dani Pedrosa’s shocking revelation — on top of all the usual fanfare that comes with MotoGP finally restarting.

One story caught my eye in particular though, less for its content, and more for its source. The caption to the story was your typical craftily picked social media headline, designed to illicit clicks and responses from readers. It read: “What would we do without our lovely ‪#‎MotoGP‬ girls?!”

It was by the Official MotoGP Facebook page, and it was not referring to the organization’s female racers. Le sigh.

Lin Jarvis Explains Yamaha’s New Social Media Policy

03/29/2013 @ 5:12 pm, by David Emmett10 COMMENTS

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There was much consternation ahead of the Jerez MotoGP test, when it emerged that the Factory Yamaha MotoGP team had imposed a new social media policy. Given that Yamaha has perhaps the strongest presence on social media of all MotoGP teams, fans feared that the access they had been given would be restricted.

Apart from riders Valentino Rossi and Jorge Lorenzo, Yamaha also has Alex Briggs, mechanic to Valentino Rossi, Ramon Forcada, crew chief to Jorge Lorenzo, and Wilco Zeelenberg, team manager to Jorge Lorenzo on their payroll, all three popular figures on Twitter.

At the official launch of Yamaha’s 2013 MotoGP campaign, we spoke to Yamaha Racing Managing Director Lin Jarvis to ask about the policy, and try to clear up any confusion surrounding the situation. Our first question was naturally, did Yamaha indeed have a new social media policy?

Motorcycle Racing vs. Social Media: How Dorna Could Turn Losing the Battle into Winning the War

03/11/2013 @ 10:23 am, by David Emmett12 COMMENTS

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When the news that Dorna would be taking over World Superbikes broke, there was a wave of outrage among fans, expressing the fear that the Spanish company would set about destroying the series they had grown to love.

So far, Dorna has been careful not to get involved in debates about the technical regulations which seem to be so close to fans’ hearts, its only criteria so far appearing to be a demand that bikes should cost 250,000 euros for an entire season.

Yet it has already make one move which has a serious negative impact on the series: it is clamping down on video footage from inside the paddock.

There was some consternation – and there is still some confusion – about the situation at the first round of WSBK at Phillip Island at the end of February. Where previously, teams and journalists had been free to shoot various videos inside the paddock, there were mixed signals coming from Dorna management, with some people told there was an outright and immediate ban, with threats of serious consequences should it be ignored, while others were saying that they had heard nothing on the subject.

That Dorna is determined to reduce the amount of free material on YouTube became immediately clear after the race weekend was over: in previous years, brief, two-minute race summaries would appear on the official World Superbike Youtube channel after every weekend. After the first race of 2013, only the post-race interviews were posted on the site. It is a long-standing Dorna policy to try to strictly control what ends up on YouTube and what doesn’t. It is its most serious mistake, and one which could end up badly damaging the sport unless it is changed very soon.

2012 Ducati Desmosedici GP12

03/19/2012 @ 5:52 am, by Jensen Beeler29 COMMENTS

Unveiled online today, here are the first pictures of the 2012 Ducati Desmosedici GP12. Unsurprisingly using a twin-spar aluminum frame, instead of the carbon fiber chassis found on the GP11, perhaps the biggest change for fans who have been following the GP12’s development is the new tri-colore paint scheme, which is visually very similar to the design of the Ducati 1199 Panigale Tricolore.

Getting hip to this whole internet fad, Ducati Corse made its 2012 season launch live on Facebook, hosted by team sponsor TIM. With 96,000 fans connected to the video stream, it’s arguably the most public launch of a Desmosedici to date, and the subject of social media was a hot topic for the unveilings Q&A session (including some insight into Nicky Hayden’s accidental leaking of the Ducati Streetfighter 848). We’ve got a bunch of hi-res studio shots after the jump, along with some photos from the live unveiling.

Harley-Davidson Crowdsources Advertising on Facebook

11/10/2011 @ 7:16 am, by Jensen Beeler13 COMMENTS

Ever since Harley-Davidson split with its long-time ad agency Carmichael Lynch, I’ve been increasingly impressed with the Bar & Shield’s advertising efforts. Sure there are still some of the old marketing images that make the American in me want to go tortfeasor on the first Harley-Davidson dealership I drive by, but you’ve got to give Harely one thing, its trying. Dipping its toe into the crowdsourcing philosophy of ad creation, Harley-Davidson has already produced some fairly good ads like its “No Cages” campaign, and is hoping to build on that success.

Seeing traction with the “No Cages” campaign, Harley-Davidson has taken things a step further, and will now be able to crowdsource ideas directly from Facebook. Launching a Facebook app for the new social-collaboration, Harley-Davidsons fans on Facebook can now read the company’s advertising brief, submit ideas to Harley-Davidson, and vote on ideas submitted by other community members. While crowdsourcing advertising creative has been called evil (mostly by the people whose jobs are threatened by the collaborative movement), the plan here is pretty ingenious.

Is This The Erik Buell Racing 1190RS?

02/04/2011 @ 5:53 pm, by Jensen Beeler15 COMMENTS

Posted to Erik Buell Racing’s Facebook page yesterday, this photo is what we presume is the soon to be released Erik Buell Racing 1190RS street bike. Based off the EBR 1190RR race bike, Erik Buell & Co. have been slowly teasing the idea of producing a limited production street bike, now that certain legal obligations are coming to a conclusion. No word yet on price or quantities, but we don’t expect this to be EBR’s foray into large production, and units are likely to be hand produced at the American company’s race shop.

WSBK: Gabor Talmacsi Still Considering Team Pedercini

01/17/2011 @ 7:15 am, by Victoria ReidComments Off on WSBK: Gabor Talmacsi Still Considering Team Pedercini

Gabor Talmacsi ended his trial with Team Pedercini at the Sepang Kawasaki test on Friday by informing the team that he would let them know if he would race for them in 2011 in a few days. According to the team, he “sampled a Superbike for the first time in Sepang, with a view to a possible switch to the world championship with Pedercini team. Talmacsi was impressed by the team’s skill and the Kawasaki new Superbike’s performances and potential.”

Team Pedercini has had Roberto Rolfo signed to contest the 2011 World Superbike championship since late November. He was given the most time on the bike when Sepang’s afternoon rain was not falling. There is a note on what appears to be Talmacsi’s official Facebook page (here at A&R we are not, regrettably, fluent in Hungarian) that suggests that Talmacsi was a bit upset by his lack of time on the bike.

Help Name That KTM 125

06/22/2010 @ 2:51 pm, by Jensen Beeler6 COMMENTS

KTM is looking for some help in naming its 125 Race and 125 Stunt bikes that were debuted at the 2009 EICMA show. When we saw these bikes launched in Milan, we couldn’t help but want one…even if they’re targeted towards kids. Knowing that the Austrian company’s relatively bland naming nomenclature isn’t likely to resonate with the kids of today, KTM is looking for some insight on how to capture this younger audience, and if they pick your entry you can claim a 125 Race or Stunt bike for your very own.

Send Your Well Wishes to Valentino – Yamaha Adds “Support Rossi” Tab to Facebook Page

06/08/2010 @ 10:07 am, by Jensen Beeler1 COMMENT

Yamaha Racing has added a tab on their Facebook fan page that allows fans to send Valentino Rossi their support while the Italian GP rider recovers this week in the hospital.

Clearly Valentino Rossi is a huge part of the current MotoGP racing landscape, and has fans all around the world who wish to see the Champion return to MotoGP as soon as possible.

Yamaha is also one of the most media savvy manufacturers in the paddock, so it’s no surprise they’re using social media like this to connect Rossi to his fans while he’s in the hospital.

Follow this link if you wish to send Valentino Rossi a “get well” message on Facebook.