CHP Study Finds Lane-Splitting No More Dangerous Than Just Riding a Motorcycle*

The topic of lane-splitting is heating up in California, after the California Highway Patrol (CHP) posted guidelines for the legal practice to its website, and then was forced to remove them after a formal complaint that the posted recommendations constituted the CHP making legal regulations. Now finishing a year-long study regarding the safety of motorcycles splitting lanes in The Golden State, the CHP has found that lane-splitting is no more dangerous than riding a motorcycle in general, provided a rider doesn’t exceed the flow of traffic by more than 10 mph.

Officially Official: MV Agusta Brutale Dragster 800 RR

We already brought you the first high-resolution photos of the MV Agusta Brutale Dragster 800 RR (say that three times fast!) yesterday, which were sent to us by our Bothan Spies. In response, MV Agusta has unveiled the Dragster RR and Brutale RR today, ahead of the EICMA show. Like the updated Brutale 800 RR, the Brutale Dragster 800 RR features a revised 798cc three-cylinder engine, which makes 140hp at the 13,100 rpm, and a very peaky 63 lbs•ft of torque at 10,100 rpm. Numerous visual cues have been changed, included red-anodized fork tubes, red-painted cylinder heads, and aluminum tubeless wire-spoked wheels. An eight-way adjustable steering damper continues the noticeable changes, to the 370 lbs machine (dry).

MV Agusta Brutale 800 RR — 140hp & MVICS 2.0

Along with the new Dragster RR, MV Agusta has debuted the Brutale RR, ahead of the EICMA show. Like its hot rod cousin, the MV Agusta Brutale 800 RR gets a 15hp increase, which makes for 140hp at the 13,100 rpm peak. A very peaky motor indeed, maximum torque arrives at 10,100 rpm at 63 lbs•ft. The Brutale RR also features the MVICS 2.0 electronics package, which first debuted on the still unreleased MV Agusta Turismo Veloce. An update to the already robust MVICS package, the key feature in the 2.0 revision is the quickshift operation, both for upshifts and downshifts. Equipped with EAS 2.0 and ABS as standard, we see the Brutale 800 RR priced at a modest €13,980 for the European market, while the similarly equipped MV Agusta Brutale 800 EAS ABS has a €2,300 price advantage, at €11,680 MSRP.

Ducati Scrambler Will Be “Made in Thailand”

Almost four years ago, we reported on Ducati opening a new assembly plant in Thailand. The move, which peeved Ducati’s factory workers, would see bikes destined for the Southeast Asian market assembled in the Thai plant, thus side-stepping many of the region’s aggressive tariffs on motorcycles. Nearing the end of 2014 now, and our Bothan Spies report that the Ducati Scrambler models will be the first motorcycles assembled in Ducati’s Thai plant that will then be shipped to the world market — a move that comes right after Ducati reached a new contract with its workers and unions, which sees the factory employees working fewer hours at higher wages.

Up-Close with the Yamaha YZF-R3

This week we not only go a chance to see the 2015 Yamaha YZF-R3 unveiled at the AIMExpo, but also we had the chance to see the R3 up-close in the flesh. The budget-minded sport bike shows the obvious signs of more cost-effecient construction and fitted components, yet retains the fit-and-finish you would expect from a Yamaha motorcycle. This makes the R3 a prime candidate for aspirational riders, who want an affordable first motorcycle that looks the part of a proper sport bike. Track enthusiasts and veteran riders though will be disappointed with the Yamaha YZF-R3’s non-adjustable KYB suspension, box swingarm design, and bulky chassis — this is still a 368lbs (wet) motorcycle.

Even More Photos of the 2015 Yamaha FJ-09 Leak

Yesterday we brought you the first official photo of the Yamaha FJ-09 tourer, which had been accidentally added to the Yamaha FZ-09 gallery on the Yamaha NA press site. Today it seems that leaks in Yamaha continue for the FJ-09, as our Dutch friends at Nieuwsmotor have discovered a bevy of press images, ahead of the 2015 Yamaha FJ-09’s debut at EICMA next month. Based around the FZ-09/MT-09 platform, the FJ-09 uses a similar three-cylinder engine as the sport nakeds, though looks to have more suspension travel and other touring elements. Picking up where the Yamaha TDM left off as a middleweight sport/adventure-tourer, the Yamaha FJ-09 could be a very interesting addition to Yamaha’s lineup.

Up-Close with the Kawasaki Ninja H2R

Asphalt & Rubber was on-hand for the AIMExpo in Orlando, covering the new bikes that are debuting on North American soil. We’ve already seen the new Yamaha YZF-R3 released here, as well as the Alta RedShift electric motorcycles (formerly BRD Motorcycles). While both bikes are impressive, and are massively important to the American motorcycle scene, the buzz remains about the Kawasaki Ninja H2R. The AIMExpo is the first venue for Americans to get a glimpse of Kawasaki’s hyperbike, and the H2R sits like a praying mantis, waiting to strike you with its supercharged charms. Naturally, we had to get a closer look…and bring you a bevy of high-resolution detail shots from the trades how floor. Enjoy!

2015 Yamaha FJ-09 Leaked ahead of EICMA

Someone at Yamaha is going to get a stern talking to today, as it seems a photo of the still unreleased Yamaha FJ-09 made its way to Yamaha’s press site accidentally, and didn’t yank it down before our friends at Common Tread caught a glimpse of it. Mixed in with photos of the Yamaha FZ-09, the photo of the 2015 Yamaha FJ-09 doesn’t really give too much away from the machine, as we’ve seen the same shot in black & white already. However, since it’s the new bike season, and Yamaha has already shown the YZF-R3 and teased the all-new YZF-R1, we thought it would be appropriate to show you this new model in all its glory. Based off the FZ-09 platform, the FJ-09 will be Yamaha’s budget-minded sport/ADV-touring machine, picking up were the old Yamaha TDM left off.

Ducati 1299 Will Have “Tiptronic-Like” Shifting

If there is a common thread for Ducati’s upcoming EICMA reveal, it is the influence and benefits of owner Audi AG. We have already seen the German car manufacturer’s variable valve timing technology find its way into the Testastretta engine, in the form of Desmodromic Variable Timing (DVT). Our sources say that the all-new Ducati Multistrada, which will debut in just a few weeks’ time, will be the first model equipped with DVT. While Ducati ups its ante in the ADV market, our Bothan spies have tipped us off to another piece of Audi tech that will find its way onto a Ducati motorcycle, as the 1299 will received a “Tiptronic-like” gearbox that allows for touch-button upshifts and downshifts.

Yamaha YZF-R3 Revealed – 321cc Twin Coming to the USA

The rumors were true, Yamaha is bringing a special small-displacement model to market, the Yamaha YZF-R3. As the name indicates, the new R3 gets a fuel-injected displacement bump over the R25, to the tune of 321cc. Debuted at the AIMExpo today, the Yamaha YZF-R3 is coming to the USA, with a price tag of $4,990. Said by Yamaha to have “class-leading power”, the new R3 finally adds a small-displacement sport bike to Yamaha’s North American lineup, and makes an attractive offering when compared to the other 250cc/300cc machines from the other Japanese manufacturers. Expect to see it in Yamaha dealers, starting January 2014. Yamaha North America expects the YZF-R3 to be the volume leader for the company in the USA and Canada, and rightfully so.

In the Future, Will You Even Wear a Helmet?

01/07/2013 @ 5:29 pm, by Jensen Beeler20 COMMENTS

In the Future, Will You Even Wear a Helmet? Human Head Motorcycle Helmet 635x350

Here at Asphalt & Rubber, we spend some pixels talking about the finer points of helmet usage, especially when it comes to the debate regarding mandatory helmet laws. Looking at helmets from 50 years ago, and the basic concept hasn’t changed all that much in the time since.

A hard shell, some impact material, and a soft lining mated to a visor and chin-strap system, over the last half-century most of the improvements to the basic helmet design have been for added fit and comfort, or cheaper and lighter materials — even the more creative and innovative designs that are being hocked around the internet right now don’t stray far from the current concept.

Think 50 years ahead though, and it is hard to imagine the same shapes and designs staying constant. In fact, it becomes possible to imagine motorcyclists wearing no helmets at all. No, I am not talking about some sort of libertarian movement that will rush through our political system, freeing us from the shackles of big government.

Instead, I am talking about the true next-generation of safety devices for the gray matter that resides between your ears, which might put the mandatory helmet law debate to rest (well…probably not).

Talk Amongst Yourselves

02/10/2011 @ 1:50 pm, by Jensen Beeler32 COMMENTS

Talk Amongst Yourselves merge road sign 635x423

There’s something happening on the electric side of the motorcycle industry, but no one is talking publicly about it. It’s a fragile idea, and it feels like even mentioning it could jeopardize its very existence. Because of this, I’ve wrestled with putting words down to discuss the topic, not wanting to be the person to spoil the whole thing.

However, lately so many influential people involved with electric motorcycles have independently brought up the subject with me that this discussion is not only becoming unavoidable, but perhaps airing the idea out in public will facilitate some sort of greater dialogue between the different parties. The concept that I’m referring to is of course consolidation.

Mission Motors Raises $3.36 Million Round

06/15/2010 @ 6:06 am, by Jensen Beeler6 COMMENTS

Mission Motors Raises $3.36 Million Round Mission Motors Infineon Raceway test 560x373

Mission Motors has submitted an SEC Form D filing that shows that the San Francisco based company has raised $3.36 million in a $4.67 million investment round. While Mission Motors won’t comment on the SEC filing, the use of the funds is presumably to go towards bringing production of the Mission One and subsequent Mission motorcycles into reality, as the Mission Motors team gears up to bring its creations to market and establish a production facility.

Step Right Up and Get Your Authentic Erik Buell Racing Wheel – Slightly Used from MMP

06/09/2010 @ 8:22 pm, by Jensen Beeler6 COMMENTS

Step Right Up and Get Your Authentic Erik Buell Racing Wheel   Slightly Used from MMP Erik Buell Racing ebay wheel 560x395

You gotta love Erik Buell. Say what you will about his motorcycles, but the guy and his team live outside of the box, and it’s awesome. When Geoff May had an off at Miller Motorsports Park, and launched his Erik Buell Racing 1125RR into the air, the result was this busted PVM forged magnesium rear-wheel.

While most teams would throw it into the scrap heap, EBR is instead auctioning it off on eBay to help raise the funds needed for a replacement wheel. That’s entrepreneurship at it’s finest folks. The only thing that makes this auction better, is the description that follows.

Mission Motors Changes Management Line-up – Appoints Jit Bhattacharya as Interim CEO

02/11/2010 @ 10:20 am, by Jensen Beeler6 COMMENTS

Mission Motors Changes Management Line up – Appoints Jit Bhattacharya as Interim CEO tradition is not a business model mission motors 6 635x423

Mission Motors has announced today that they have replaced co-founder Forrest North in his role as company CEO. The move signals a change within Mission Motors that shows the company focusing on bringing products into production and putting them into consumers’ hands. In their announcement, Mission Motors’ Board of Directors have begun their search for a long-term CEO with experience in product development and automotive manufacturing, but in the interim the company will be headed by its current COO Jit Bhattacharya.

The transition, while seemingly drastic, is one that every startup must face as it moves from a visionary and industry challenging mindset to a functional and operational capacity. This movement in management is one that virtually all startups face at some point or another, and something we’ve talked about here in some detail in our “Tradition is not a Business Model” series, so it’s announcement at this point in time isn’t terribly surprising to this author, and storied lesson in entrepreneurship that transcends even into the motorcycle industry.

Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

Tradition Is Not A Business Model: Mission Motors tradition is not a business model mission motors 11When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Tradition Is Not A Business Model: MotoCzysz michael czysz motoczysz c1 track 635x423

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.

Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

Tradition Is Not A Business Model: Brammo Brammo Craig Bramscher Enertia 635x425

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?

Tradition Is Not A Business Model: Zero Motorcycles

10/05/2009 @ 3:32 am, by Jensen Beeler17 COMMENTS

Tradition Is Not A Business Model: Zero Motorcycles Neal Saiki Zero Motorcycles 635x425

Walking into the office of a company is always an interesting experience. For a company, the work place is the first expression of the company’s culture. Similarly, workspaces are often a reflection of the people that work inside them, an occupational rorschach test if you will. Yet, despite its importance and revealing nature, a company headquarters is rarely experienced by the end-consumer. It is an interesting disparity that occurs in every industry, and the electric motorcycle scene is no different.

Tradition Is Not A Business Model

09/28/2009 @ 2:58 am, by Jensen Beeler10 COMMENTS

Tradition Is Not A Business Model tradition not business model 635x399

In my last year of business school I had to write a business plan in order to officially obtain a concentration in Corporate Innovation & Entrepreneurship. This was before the complete global economic meltdown, and entrepreneurship was still very much a dirty word in the hallowed walls of our MBA program. Many of my classmates were hoping for Wall Street jobs, and the class all-stars were all vying for jobs at the hottest hedge funds, so the idea of starting a company that would likely pay a negative paycheck in its first couple years was very much a foreign concept. It comes as no surprise then that only four or five business plans were submitted for consideration for the course concentration; one of which was mine, entitled Tradition is Not a Business Model – An American Sportbike Business Plan.

In this article, and its subsequent series of articles, I hope to re-examine what it means to start a motorcycle company in the United States. While my original business plan centered around the concept of a traditional motorcycle with an internal combustion engine, this series of articles will instead take the opportunity to look into corporate innovation in the motorcycle industry, through the lens of the newly formed electric motorcycle sector. In what I hope will become a weekly conversation on business in the motorcycle industry, we begin our discussion first with the perspectives of four entrepreneurs, which you’ll see in the coming Sunday Editions of Asphalt & Rubber.