The Mountain at Cadwell Park, as it is known, is like the British version of the Corkscrew at Laguna Seca: another one of those special points on a race track, that would not exist on the computer-generated courses we see today. Famous for lofting bikes into the air, The Mountain makes for spectacular photographs, and should be on every rider’s track day bucket list. Finding the fastest racing line over The Mountain can be difficult though, as riders have to contend with keeping the front of their motorcycles down, but such is not the case for HM Plant Honda’s Josh Brookes…
Track conditions were the talk of the paddock this weekend at the Indianapolis GP, as riders battled the changing tarmac surfaces, and undulating bumps of the Indy infield. Perhaps most vocal of his displeasure with the course was Ducati rider Casey Stoner, who called the Indianapolis Motor Speedway not a world class track, and specifically complained about plastic drains that would catch riders as the ventured in towards the edge of the track (Rossi also complained of these drains). Teammate Nicky Hayden was less critical before Sunday’s race though, saying that Stoner’s comments could be applied to many of the courses on the MotoGP calendar. However after losing a knee puck to one of the drainage grates that Stoner criticized earlier, Hayden may be re-thinking his tune.
Talking after the Indianapolis GP, Valentino Rossi explained that he is waiting to hear from Jeremy Burgess as to whether the Australian Crew Chief will retire next season. Assured of the fact that Burgess would not stay behind at Yamaha, and would not work with another rider, Rossi stated the buzz around whether Burgess would move with the Italian to Ducati, hinges as to when Burgess plans on retiring from motorcycle racing.
Under the lights of the Indy Mile, where motorcycle racing began for the Kentucky-born MotoGP racer, Nicky Hayden has signed a two-year contract with Ducati Corse for the 2011 & 2012 seasons. Not the biggest surprise in the paddock, Hayden’s contract renewal has never really been questioned this season as the American started the season off with series of strong finishes and continues to be a strong brand ambassador for Ducati in the United States. Hayden will be joined the next two years by former teammate Valentino Rossi, the pair rode for Repsol Honda in 2003, with Hayden finishing the season 5th in his rookie GP season.
Infront Motor Sports, rights holder to the World Superbike Championship series, has responded to the news that Ducati Corse will be leaving the series in 2011. Responding with an official press release, IMS’s message essentially boils down to poking holes in Ducati’s statement about technical regulations. Stating that the 2009 season was dominated by the Ducati 1198 Superbike, sans one Ben Spies, the Italian firm has clearly been able to be competitive with the current formula. IMS goes on to basically say that WSBK is about more than one manufacturer, and can’t cater to Ducati’s whims even if they do have a lengthy history together.
As expected, Ben Spies and Yamaha have announced that the current World Superbike Champion and MotoGP rookie will move up to the factory Yamaha team (noticeably not called Fiat-Yamaha in the press release) for the 2011 season. Spies’ move to the factory squad has lovingly been referred to as the “second worst-kept secret in MotoGP,” right after Rossi’s departure from the Fiat-Yamaha team to Ducati Corse.
No one makes the MotoGP media center come alive with emotion more so than Colin Edwards. A veteran of the sport, and born with no filter between his brain and mouth, the Texan Tornado captured the spotlight during the pre-race press conference at the Red Bull Indianapolis GP. A stark contrast to the polished veneers of other riders, Edwards isn’t afraid to tell things the way he sees it, even if it involves some colorful language. To get an idea of what we mean, check out a portion of the press conference transcript after the jump.
Ducati has recieved a trademark with the UK Intellectual Property Office for the Bolognese word for devil, or “Diavel”, which according to MCN is to be the name of the company’s new performance cruiser (shown here in a render done by Bar-Design exclusively for Asphalt & Rubber). Interestingly enough, Ducati has not trademarked the Diavel name with the United States Patent & Trademarks Office (USPTO). However with the British government, Ducati has reserved the Diavel mark for virtually every use possible, including lifestyle items like shirts, perfume, watches, and our personal favorite: skin cleansing lotions and creams.
Missing three races because of a mystery illness, Casey Stoner put any critics he had from his sudden departure in 2009 to bed with his masterful race at Phillip Island. Racing in front of his home crowd, Stoner slid around the Australian course to a decisive victory, in what we called one of the top races of 2009. Making the moment even more special for Australian fans, and Ducatisti alike, was the special race livery that Stoner ran for his home race. Hoping to commemorate that race and Stoner’s contributions to the Marlboro Ducati team (Stoner is leaving Ducati for HRC next year), a French Ducati dealership in Moulins-lès-Metz has decided to sell a limited number of Casey Stoner Ducati 1198S Phillip Island replicas.
German magazine Speedweek is reporting that Norton will be back in GP racing for the 2012 season with a two-man team. Speedweek’s highly respected Austrian journalist Gunther Wiesinger has received word that Norton has requested two spots on the 2012 MotoGP grid, and has signed a request to join the series when it returns to the 1000cc format. It’s unclear at this time if Norton will be entering as a claiming rule team (CRT), or be listed as a factory prototype, which could have a dramatic affect on the team’s success in the series.
Handwritten and then reproduced by Fiat-Yamaha, Valentino Rossi included an open letter with the announcement of his departure from Fiat-Yamaha to Marlboro Ducati. In his own words Rossi documents his “relationship” with the Yamaha YZR-M1, and is quick to point-out that it was Rossi’s direction and input that turned the bike into the weapon of choice in MotoGP. Reading the letter, it might be a bit strange as to why the message was included with the official press release from Yamaha, but peering between the lines some parting words can be inferred from Rossi, and perhaps greater insight into what makes a nine-time World Champion.
Mission Motors has submitted an SEC Form D filing that shows that the San Francisco based company has raised $3.36 million in a $4.67 million investment round. While Mission Motors won’t comment on the SEC filing, the use of the funds is presumably to go towards bringing production of the Mission One and subsequent Mission motorcycles into reality, as the Mission Motors team gears up to bring its creations to market and establish a production facility.
You gotta love Erik Buell. Say what you will about his motorcycles, but the guy and his team live outside of the box, and it’s awesome. When Geoff May had an off at Miller Motorsports Park, and launched his Erik Buell Racing 1125RR into the air, the result was this busted PVM forged magnesium rear-wheel.
While most teams would throw it into the scrap heap, EBR is instead auctioning it off on eBay to help raise the funds needed for a replacement wheel. That’s entrepreneurship at it’s finest folks. The only thing that makes this auction better, is the description that follows.
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Mission Motors has announced today that they have replaced co-founder Forrest North in his role as company CEO. The move signals a change within Mission Motors that shows the company focusing on bringing products into production and putting them into consumers’ hands. In their announcement, Mission Motors’ Board of Directors have begun their search for a long-term CEO with experience in product development and automotive manufacturing, but in the interim the company will be headed by its current COO Jit Bhattacharya.
The transition, while seemingly drastic, is one that every startup must face as it moves from a visionary and industry challenging mindset to a functional and operational capacity. This movement in management is one that virtually all startups face at some point or another, and something we’ve talked about here in some detail in our “Tradition is not a Business Model” series, so it’s announcement at this point in time isn’t terribly surprising to this author, and storied lesson in entrepreneurship that transcends even into the motorcycle industry.
When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.
However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.
Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.
Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.
The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.
A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:
Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?
Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.
Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.
One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.
Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?
Walking into the office of a company is always an interesting experience. For a company, the work place is the first expression of the company’s culture. Similarly, workspaces are often a reflection of the people that work inside them, an occupational rorschach test if you will. Yet, despite its importance and revealing nature, a company headquarters is rarely experienced by the end-consumer. It is an interesting disparity that occurs in every industry, and the electric motorcycle scene is no different.
In my last year of business school I had to write a business plan in order to officially obtain a concentration in Corporate Innovation & Entrepreneurship. This was before the complete global economic meltdown, and entrepreneurship was still very much a dirty word in the hallowed walls of our MBA program. Many of my classmates were hoping for Wall Street jobs, and the class all-stars were all vying for jobs at the hottest hedge funds, so the idea of starting a company that would likely pay a negative paycheck in its first couple years was very much a foreign concept. It comes as no surprise then that only four or five business plans were submitted for consideration for the course concentration; one of which was mine, entitled Tradition is Not a Business Model – An American Sportbike Business Plan.
In this article, and its subsequent series of articles, I hope to re-examine what it means to start a motorcycle company in the United States. While my original business plan centered around the concept of a traditional motorcycle with an internal combustion engine, this series of articles will instead take the opportunity to look into corporate innovation in the motorcycle industry, through the lens of the newly formed electric motorcycle sector. In what I hope will become a weekly conversation on business in the motorcycle industry, we begin our discussion first with the perspectives of four entrepreneurs, which you’ll see in the coming Sunday Editions of Asphalt & Rubber.
