Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Ducati Production Delayed Due to Earthquake Devastation

06/12/2012 @ 9:02 am, by Jensen Beeler6 COMMENTS

With the Emilia region continuing to feel aftershocks from the earthquakes that devastated the region, Ducati Motor Holdings has published a letter from CEO Gabriele Del Torchio explaining that while Ducati’s facility was unaffected by the tremors, its suppliers have seen their factories shutdown or slowed because of the natural disasters.

As such, deliveries from the Borgo Panigale factory have been delayed, meaning if you put money down on a 2012 Ducati motorcycle, you might have to wait a bit longer than originally expected. Ducati has not at this point in time released details on how long that delay could be for Ducatisti purchasers. Full letter after the jump.

Ducati Factory Closes After Second Earthquake Hits Bologna

05/29/2012 @ 7:28 am, by Jensen Beeler3 COMMENTS

Withstanding two earthquakes in just over a week’s time, Ducati has announced the closure of its Borgo Panigale factory, after today’s 5.8 magnitude shaker, whose epicenter was just 25 miles away from Bologna.

Remaining open after Northern Italy’s 6.0 earthquake on May 20th, this latest quake has caused enough damage in the area to warrant the Italian motorcycle manufacturer giving its workforce time to address the damage caused, and to see to loved ones who were more extensively affected by the quake that has so far accounted for 15 deaths.

Harley-Davidson Swept Away During Japanese Tsunami is Headed to H-D Museum After Owner Refuses Its Return

05/26/2012 @ 5:47 am, by Jensen Beeler10 COMMENTS

It has been a month since we first reported about the Harley-Davidson motorcycle that washed up on Canadian soil, which was the first major piece of debris to hit North American soil from the 2011 Tōhoku earthquake and tsunami. Remarkable in its own right, the American-made motorcycle was being stored in the back of box truck before the earthquake, and during the tsunami, the box separated from the vehicle and ended up floating across the Pacific Ocean over the past year.

Landing on Graham Island of British Columbia, the Harley has been a reminder of the devastation and power of the Japanese disaster, and immediately a search was conducted to find the bike’s owner, if he was still alive. Using the VIN and license plate, which were still readable on the motorcycle, Ikuo Yokoyama was ultimately identified as the owner of the Harley-Davidson Softail Night Train, and efforts were put in place to put the motorcyclist back in possession of his Harley-Davidson, which is where this story gets interesting.

Motorcycle from Japanese Tsunami Washes Up in Canada

04/30/2012 @ 10:43 am, by Jensen Beeler14 COMMENTS

Just a little over a year later, debris from the Sendai earthquake and its subsequent tsunami is starting to make its way across the Pacific Ocean, with the first bit major piece of fallout to hit Canadian soil just now being reported. Though the effects to the motorcycle industry were only a small portion of the overall devastation, for our purposes it seems fitting that the first sizable item to wash ashore is a Harley-Davidson motorcycle. Landing in the Haida Gwaii islands of British Columbia, the Harley-Davidson Softail was discovered by Peter Mark, who was riding his ATV along the coast of the isolated beach.

Earthquake 60km from Fukushima Kicks Off Japanese GP

09/29/2011 @ 9:57 am, by Jensen Beeler3 COMMENTS

MotoGP action has finally hit Japanese shores, as riders and teams made their usual Thursday preparations and announcements at Motegi for the Japanese GP. With the near rider boycott of the event, many eyes have been on the teams that have imported food and water, let alone the sighting of the occasional Geiger counter at the Twin Ring Circuit. Perpetuating an air of concern over the stability of the Fukushima Daiichi reactor, a 5.1 magnitude earthquake 60km (37 miles) SSE from the crippled nuclear power plant sent a reminder of the region’s seismic volatility. With no damage reportedly caused at Fukushima, and the Japanese GP unaffected by the event, the physical impact is of course non-existent for MotoGP, but the psychological factor certainly remains in the paddock.

Unrelated to the earthquake, Casey Stoner was absent from the Thursday pre-race press conference, as the Australian’s flight was late in arriving into Japan. As such, Jorge Lorenzo filled-in at the center seat, normally reserved for the MotoGP Championship points leader, and made light of the situation.”Where is Casey?” asked a playful Jorge Lorenzo. “Am I leading the Championship now?” he said with a smile. 44 points behind the Repsol Honda rider, Lorenzo acknowledged that his Championship bid was essentially over, though seemed still determined to carry the flag for Yamaha in the final four races of the 2011 season.

Honda Restarting Motorcycle Production March 28th

03/25/2011 @ 1:14 pm, by Jensen Beeler2 COMMENTS

Honda has announced that it will be restarting motorcycle production at its Kumamoto factory as of Monday, March 28th. Initially closing all its facilities in Japan after the devastation caused by the Sendai earthquake, Kumamoto will be one of Honda’s first facilities to re-open in almost two weeks’ time.

While the company’s Sayama, Saitama, and Suzuka facilities will remain closed through April 3rd, Honda will make a decision on when to restart production at those locations as that date becomes closer. Honda will continue to make decisions on its operations from this date forth, keeping a close eye on its supply chain and the good of the country as whole as the situation in Japan continues to change and evolve.

Update on the Status of the Motorcycle Factories in Japan

03/21/2011 @ 6:02 am, by Jensen Beeler3 COMMENTS

As Japan continues to battle with the aftermath from its 9.0 earthquake, the Japanese motorcycle industry has been placed into a holding pattern while the country handles more pressing issues. With news that the Honda, Suzuki, and Yamaha factories would be temporarily shutting down last week, more news has been released updating us on the status with these companies. Issuing current statements are: Bridgestone, Honda, Kawasaki, and Suzuki. Check their statuses after the jump.

Solidarity.

03/17/2011 @ 4:06 pm, by Jensen Beeler2 COMMENTS

Do Something Good for Japan, & Yourself. Buy Honda Stock

03/16/2011 @ 5:45 pm, by Mark Gardiner4 COMMENTS

As we sit halfway around the world, essentially powerless to change the events unfolding in Japan, there still comes the feeling that we should be doing something, anything, to aid the people affected by the recent 9.0 earthquake, subsequent tsunami, and unfolding nuclear disaster.

Rising to a call of action, Moto for Japan is an effort by a group of motorcyclists that donates money to the American Red Cross via an inspired charitable platform developed by none other than Hollywood’s Edward Norton. The effort has been making the rounds on the internet the past two days, and its creators, Greg Hatton and Jon Bekefy, should be praised for their thoughtful thinking.

Perhaps a different take on how to best bring aid to Japan, I got an interesting message from Mark Gardiner, who pointed out “Japan is not Haiti. By the time we can actually deliver bottled water and blankets to the scene, people will have walked to parts of Japan that are relatively unscathed. If you want to help Japan, buy Honda stock.” I think ‘The Backmarker’ is grasping a key point here, and with permission, we’ve reproduced his article on the subject as a guest post after the jump. – Jensen

Honda, Suzuki, & Yamaha Halt Production After Earthquake

03/15/2011 @ 5:04 pm, by Jensen Beeler2 COMMENTS

The fallout from the now upgraded 9.0 earthquake that struck Japan, which saw a massive tsunami and nuclear meltdown follow in its wake, has devastated the island nation — for which the true lasting damage will likely take years to fully assess and understand. While the international community continues to rally around Japan, offering support and resources, the resolute country is showing its unwavering calmness and preparedness as it handles an event that many are comparing to those of World War II.

Paled in comparison to the events surrounding it, the Japanese motorcycle industry has naturally been affected by the natural disaster, with Honda, Suzuki, and Yamaha releasing press releases describing what measure their business are undertaking in these changing conditions.