Ducati North America has posted its Q2 2011 sales figures, and business is apparently booming for the Italian company in the US, Mexican, and Canadian markets, as sales are up 61% in the second quarter of this year. Selling over 5,200 bikes to customers so far this year, Ducati North America’s year-to-date sales are also up an outstanding 63%. Helping drive the sales increases are the extremely popular Multistrada 1200 models and the new Diavel. Along with the already sales-topping Superbike 848 EVO and Monster 796, these models account for most of Ducati’s sales growth.
It should be apparent by now that we loves us some Radical Ducati here at Asphalt & Rubber. And why shouldn’t we be? Those Spanish desmoholics have put out some really impressive motorcycles the past few years, not only putting their small shop on the map, but Spain as a whole as a budding venue of custom motorcycles (check out the work fro Sbay for more Spanish goodness for instance). The process at Radical Ducati is pretty simple, take parts collected from various Bologna motorcycles, mash them up with some creative flare, add-in some custom fabrication, and presto: you have some unique motorcycles that embody the best of Ducati’s designs.
Now typically if you wanted your own Radical Ducati you’d have to fork over a hefty amount of money, and the figure out how to get your masterpiece back to respective your country of origin. While this technically remains true, you can now at least give your Ducati Monster the Radical treatment, as those crazy Spaniards have come out with the Il Mostro customization kit for the Ducati Monster 696, 796, & 1100.
Helping send off Valentino Rossi and Nicky Hayden on their 2011 MotoGP Championship season, Ducati is holding a big event in downtown Bologna on Friday night. Naturally of course the two MotoGP riders will need something to make an entrance with, and Ducati thought this would be the perfect time to tap its Monster Art program for some Rossi/Hayden GP replica paint schemes that take their cues from the duo’s Ducati Desmosedici GP11 race bikes.
The first of what is surely to be many Ducati motorcycles to have the yellow “46″ on them, we’re still having some trouble getting used to the neon yellow/Rosso Corsa combo, but we’re this will be the best selling livery in Ducati Monster Art personalization package. Wake us up when the Ducati Superbike 1198 Rossi Rep comes out.
UPDATE 2: Ducati has just informed us that the Monster 796 is being considered an early 2011 model year motorcycle, we’ve update our post to reflect this.
UPDATE: Pricing for the 2011 Ducati Monster 796 will be $9,995 in the USA.
The rumor floodgates were wide-open this weekend about a possible late model entry by Ducati that would see the Italian company add a Monster 796 to its 2010 model lineup. We can now confirm that the 2011 Ducati Monster 796 has been added to the Monster product line, and will fit in-between the 696cc and 1100cc versions of the Monster.
The impetus for this late addition is reportedly because of poor sales in the 1100cc range of Monsters, which has prompted Ducati to further segment the line-up with a middle offering. The Monster is actually Ducati’s best selling line of motorcycle, and the brand is keen to maximize its return on the newly updated design, and is seemingly pinning its hopes on this late entry. Video, photos, and more of the 2011 Ducati Monster 796 below.