Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

How 3D Printing Is Going To Change Motorcycling

10/05/2012 @ 2:12 pm, by Jensen Beeler31 COMMENTS

For the past few weeks or so, I have been conversing back-and-forth with my cousin-in-law about 3D printing. Apparently, some sort of hobbyist 3D printing shop has opened in his home town of Pasadena, and my geekier-than-me relative has been chomping at the bit to see what the consumer-level 3D printers can build.

Since my special brand of geekiness has already assured that the bloodline stops at my branch of the family tree, you can imagine the uber-nerd fest we both have been having, trading links on Facebook about the different things that rapid-prototype machines and 3D printers can achieve.

For those who are not familiar with the technology, the name really does give away about 90% of the special sauce. Using a plastic in lieu of ink, 3D printer can actually build three-dimensional objects in a process not that dissimilar to your home ink jet printer (Jay Leno has been using 3D printing to replace impossible-to-find parts for his classic car collection).

The more robust and industrial units use lasers to shape and heat the plastic ink, and are able to achieve a high-degree of object resolution. We can think of more than a few electric motorcycle startups that are currently using this rapid-prototyping process to develop their street and race bikes. It’s very fascinating, but also very expensive stuff.

This is where the consumer side of the equation comes in, as the post-industrial form of 3D printing has not only rapidly increased in its ability to flawlessly create a high-resolution object, but the cost of both the 3D printer and its “ink” have dramatically dropped. Hobbyist models are now in the $400-$2,000 range, and could soon be as ubiquitous as the printer sitting next to the computer you are using to read this article.

As the price-point drops and resolution increases further, the consumer end of this technology could rival the industrial side of 3D printing, and that is where things get real interesting for the motorcycle industry, and manufacturing in general.

India’s TVS is in Talks with BMW Motorrad

07/09/2012 @ 3:56 pm, by Jensen Beeler5 COMMENTS

The big news out of India today is that the country’s fourth-largest motorcycle manufacturer, TVS,  is in talks with Germany’s leading two-wheeled maker, BMW Motorrad. While there are few details on what is occurring between the two companies, it is being reported by the Wall Street Journal that TVS is hoping to get some technical know-how from BMW in making larger-displacement motorcycles.

Likely to end in some sort of strategic partnership, BMW is surely eyeing TVS’s distribution network in exchange for its 500cc+ help, as all the major OEMs are currently jockeying for position in the growing Indian market. Other rumors around the deal suggest that TVS could help BMW create smaller-displacement machines, specifically designed for India, which would presumably also be available in other emerging markets like South America and Southeast Asia.

Costco and Zero Motorcycles Partner in Canada

09/08/2011 @ 10:26 am, by Jensen Beeler3 COMMENTS

An article from our friends at CMG tipped us off to the fact that Zero Motorcycle has begun promoting its electric motorcycles through several Costco stores in Canada. Taking a page from Kawasaki’s playbook in working with Costco (which is itself a take on what automobile dealers have been doing with the warehouse brand for years), Zero currently has displays in six Canadian Costco warehouse stores, working as a part of the wholesaler’s Membership Benefits Program. Like the Kawasaki program, Costco isn’t actually selling Zero Motorcycles, but instead Costco members recieve a special value package if they purchase a Zero through the promotion.

If that raises your eyebrows, here is a quick primer on the Costco business model. Generally speaking, Costco keeps its company very efficient and lean by keeping very low inventories — I’ve heard it quoted that the company won’t carry more inventory than what it can sell in one to two weeks. Helping drive that turnover are the low prices that the company is known for, but instead of doing a high volume/low margin sales approach, Costco’s true bread & butter is its membership fees.

Brammo Building a Dealer Network – Hires Jim Marcolina from Harley-Davidson

06/08/2011 @ 9:23 am, by Jensen Beeler6 COMMENTS

It seems like only two months ago that I wrote that the “Great Distribution Experiment is Over“, and that electric motorcycle companies Brammo and Zero Motorcycles need to get on-board with established motorcycle distribution methods. As I mentioned in what I’m sure many found to be a snooze fest of an article, there are of course drawbacks and flaws to the dealership model, but for early-stage cash-strapped companies like the ones in the E2V market, this is a battle of the middleman is best to be fought another day.

I have to apologize to my regular readers, as I’m sure the relevancy of such an article to your daily “eat, sleep, ride” lifestyle was dubious at best, but from time-to-time the words on this site are meant for a select group, but better aired publicly (even if it does land me in a heap of trouble from time-to-time). As such, it’s refreshing to see then that Zero has recently announced its signing of several key dealerships, and now we get word that Brammo has hired Jim Marcolina away from Harley-Davidson, to build the Ashland, Oregon company’s dealer development team. So…umm…group hug?

The Great Distribution Experiment is Over

04/12/2011 @ 1:27 pm, by Jensen Beeler12 COMMENTS

As we write the timeline on the evolution of the electric motorcycle, the bullet points for 2011 will note a few key events, and one of them surely will be the adoption of a traditional sales distribution scheme. It’s not a sexy event, but it’s an important one in the growth of this side of the industry. You see when resourced-backed electric motorcycle manufacturers entered the scene, the idea was that a new drivetrain meant a new set of rules, and from that a new playbook was drafted. The idea of selling electric motorcycles at traditional motorcycle dealerships was abandoned, and in its place these companies tried new approaches — some clever, and some not so much.

Direct-to-consumer sales approaches, online purchasing, ad hoc customer sales leads, and even Best Buy all entered into these new models of how to get a motorcycle into a purchaser’s hands…and they all failed. It is no small feat to start a motorcycle company, and it is an even taller order to make an electric one. Not only do you have to sell your would-be-buyer on the features of your motorcycle, but you then also have to sell them on why their purchase should be an electric motorcycle, and not its ICE equivalent.

The undertaking of proving out a new method of selling motorcycles is a burden in its own right for an established motorcycle manufacturer, let alone a startup, so its failure should come as little surprise to those in the industry with this experience. It is therefore not surprising that we get news that both Zero Motorcycles and Brammo have abandoned their previous sales distribution schemes, in favor of adopting a more traditional dealer network approach.

Officially Official: Neal Saiki out at Zero Motorcycles

03/08/2011 @ 9:52 am, by Jensen Beeler2 COMMENTS

You can file this one under “news we broke a month ago,” but Zero Motorcycles has finally officially announced the departure of company founder Neal Saiki, despite sending an email to its employees last week that Saiki had not been sacked from his position.

According to Zero Motorcycles, Saiki is leaving his position to enter into the Igor I. Sikorski Human Powered Helicopter Competition, which Saiki first competed in while attending Cal Poly as aeronautical engineering student in 1989. However, our sources have told us Saiki’s departure was prompted by a fundamental shift in the company, precipitated by the Zero’s financial backers.

Zero Motorcycles Habla Español

02/01/2011 @ 5:36 pm, by Jensen Beeler1 COMMENT

Your favorite electric motorcycle company from the sunny beach town of Santa Cruz is about to get some more international appeal, as Zero Motorcycles has announced today that it will expand its dealer network south of the border and into Mexico. Signing local distributor Dofesa Aventura (the Mexican distributor for Polaris and its Victory motorcycle brand), Zero’s S and DS models are immediately available for demo rides, and the rest of Zero’s line-up is expected to be available in the coming weeks.

This move continues Zero’s agressive international presence, as the brand already entered the European market back in 2008, and completes Zero’s presence in North America as Zero Motorcycles are already available in the United States and Canada as well.

The World is Not Enough – Bajaj Wants to Create a Three-Way Alliance with KTM & Kawasaki

09/24/2010 @ 2:12 pm, by Jensen Beeler3 COMMENTS

According to Indian publication Bike Advice, Bajaj is looking to cultivate its relationships with KTM & Kawasaki further, hoping to create a three-way alliance that would build off the strengths of each company. Since 1986 Bajaj has had technical ties to Japanese manufacturer Kawasaki, with Bajaj paying royalties to Kawasaki for basing its creations off Kawasaki designs. Bajaj and Kawasaki also share distribution channels, with Bajaj motorcycles being sold at Kawasaki dealerships, and vice versa.

In 2007 the Indian manufacturer bought a 17% stake in KTM (Bajaj has since increased its stake in the Austrian company to 35% in 2008, with further investment plans rumored), which allowed Bajaj access to Europe and KTM access to India. Bajaj has also gained some of KTM’s knowledge on two-stroke motors, while KTM has seen the small-bike specialist help them with its soon-to-be released KTM 125 Duke project.

With all these relationships being fostered, and obvious synergies existing, Bajaj wants to take its relationship with each company to the next level (in America we call that Third Base), and change the level of collaboration so it goes three-ways. The affect would be a merger, without the merger.

Jackie Chan’s JCAM To Distribute Brammo In Asia

01/26/2010 @ 11:28 am, by John Adamo8 COMMENTS

Jackie Chan On The Brammo Enertia

Just when you think Brammo has taken a breather on their marketing and game changing developments in powersports they decide team up with a master of motion picture martial arts. Jackie Chan apparently co-founded JCAM Advanced Mobility Company Ltd., the Hong Kong distributor of Segway for South Korea, China PRC, Hong Kong SAR, Macau SAR, Malaysia, Singapore, Vietnam, Philippines, and Indonesia. Now JCAM are adding Brammo electric motorcycles to their distribution in Hong Kong and Singapore. More after the break…