Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Officially Official: Ducati 1199 Superleggera

10/22/2013 @ 2:18 am, by Jensen Beeler56 COMMENTS

2014-Ducati-1199-Superleggera-studio-11

Well it looks like all the leaks and speculation are now over, as Ducati has finally released photos and information about the 2014 Ducati 1199 Superleggera — the company’s “super light” limited edition superbike. A halo bike for Borgo Panigale, the new Superleggera slots into Ducati’s lineup above the homologation-purposed Ducati 1199 Panigale R.

Only 500 Ducatisti worldwide will have the chance to own a Ducati 1199 Superleggera, and that ownership will mean having a superbike with a dry weight of only 155kg (341.7lbs) — 177kg (390.2lb) at the curb with at least a tank that is 90% full. Ducati officially rates the power at “over 200hp” as the Superleggera revs an extra 500 rpm’s off its modified motor.

Dunlop Introduces RFID Tags into Tires for Moto2 & Moto3

03/20/2013 @ 1:17 am, by David Emmett3 COMMENTS

RFID

Electronics are to take a further step in the world of motorcycle racing this season. In addition to being abundant throughout engine and chassis, Moto2 and Moto3 official tire supplier Dunlop is to introduce them into the tires. In an official press release issued today, Dunlop announced that they will be using RFID chips in the spec-tires used in Moto2 and Moto3, to keep precise track of the tires used in both classes.

For the moment, the technology will be used solely to track tire usage in Moto2 and Moto3. Tiny RFID chips will be built into the official Dunlop tires during the manufacturing process, each programmed with a unique identifying code.

Sensors in pit lane (shown in the photo here on the Dunlop website) will monitor when each tire leaves pit lane, and when they return. Using the database which maps which tires have been allocated to which riders, Dunlop can keep precise track of which tires have been used when, and for how long.

Why Implementing Price Caps Is the Best Way of Cutting Costs for Teams in MotoGP and WSBK

01/04/2013 @ 2:04 pm, by David Emmett9 COMMENTS

With the announcement of the introduction of price caps for brakes and suspension in MotoGP from 2015, the Grand Prix Commission, MotoGP’s rule-making body, appears to have finally found an effective way of controlling costs in the series. Instead of trying to control costs indirectly and seeing their efforts kicked into touch by the law of unintended consequences, the rule-makers have decided to attempt to go straight to the heart of the problem.

Will capping prices unleash a whole set of unintended consequences of its own? Will, as some fear, the move to cap prices lead to a drop in quality and therefore a reduction in R&D in the areas which are price-capped? And will the price cap act as a barrier to new entrants, or stimulate them? These are hard questions with no easy answers, yet there are reasons to believe that price caps are the most effective way of controlling costs, while the risks normally associated with a price cap, such as a reduction in quality, are lower in a racing paddock than they are in other environments.

The Dainese D-Air Racing Airbag Suit Comes to America

01/26/2012 @ 7:34 pm, by Jensen Beeler7 COMMENTS

Getting a look at Dainese & AGV’s 2012 collection, Asphalt & Rubber was down in Orange County earlier this week to see the highly anticipated Dainese D-Air Racing leather suit, which has a four liter airbag system that helps reduce the risk of injury during a motorcycle crash. Dainese has been working on the D-Air Racing system for 10 years now, and after soft-launching the airbag suit in Europe, the Italian company is ready to bring the game-changing technology to American soil.

If you watch MotoGP or World Superbike, you have likely already seen the roughly one pound (650 grams) D-Air Racing suit at work, as riders like Valentino Rossi, Nicky Hayden, Stefan Bradl, Leon Haslam, and Max Biaggi have been wearing Dainese’s airbag leathers while racing, and have also been providing the company with feedback on the D-Air’s design and development. In addition to deploying an airbag that protects a rider’s neck, chest, and shoulders, the Dainese D-Air system also provides a telemetry package that track riders can use in lieu of a basic motorcycle data acquisition system.

Up-Close with the Ducati 1199 Panigale S Tricolore

11/15/2011 @ 7:12 pm, by Jensen Beeler14 COMMENTS

The pinnacle of Ducati’s Superbike offering for 2012 is the Ducati 1199 Panigale S Tricolore. Incorporating the key features from the Ducati 1199 Panigale S, like its traction control (DTC), electronic quick-shifter (DQS), forged Marchesini wheels, and Öhlins-made Ducati Electronic Suspension (DES) front forks and rear TTX shock, the Tricolore package adds anti-locking brakes and the GPS-assisted DDA+ Ducati Data Acquisition system as standard items to Tricolore’s technical list.

Add in bounty of carbon fiber, and a stunning three-color paint scheme (hence the name), and you’ve got a stellar motorcycle that should please all of a rider’s senses. Helping celebrate Italy’s 150 year anniversary of unification, the Tricolore is Ducati’s ultimate expression of Italian design and engineering. Up-close the Ducati 1199 Panigale S Tricolore instantly makes the plain Rosso Corsa-clad Panigale look pedestrian and commonplace, which is a shame. However, if this is the new Corse paint scheme for future bikes, we could get used to that.

2011 Ducati Monster 1100 EVO

11/01/2010 @ 11:42 am, by Jensen Beeler17 COMMENTS

Ducati has updated the Monster 1100, giving it the EVO treatment, which brings with it +5hp on top (for a total of 100hp), while keep torque at 76 lbs•ft. The 2011 Ducati Monster 1100 EVO also benefits from Ducati’s electronics package, which now includes standard ABS, Ducati Traction Control (DTC), and Ducati Data Acquisition (DDA) as standard OEM equipment.

Fitted with a two-canister side exhaust (you can debate if this is being channeled from the Diavel or the Streetfighter), the Monster 1100 EVO tips the scales at 373lbs, 4lbs less than the 2010 Monster 1100 ABS. In addition to these goodies, Ducati has also revised the sitting position by adding a new seat and a 20mm higher bar-riser, there’s some nice rally stripes thrown into the mix.

Diehard Ducati fans will be sad to hear the Monster 1100 EVO is fitted with the APTC wet clutch, making for smoother transmission work, but perhaps less Italian soul (this means the entire Monster line will now have wet clutches). Photos after the jump.

2011 Ducati Superbike 1198 Gets Free Traction Control, Data Acquisition, and Quick Shifter – $16,495 MSRP

10/12/2010 @ 8:12 am, by Jensen Beeler1 COMMENT

Along with the loaded 2011 Ducati Superbike 1198 SP, the Bologna factory is helping sell-out its current Superbike line by offering other Ducati Performance parts on its base model Superbike 1198. Keeping the 2011 Ducati Superbike 1198’s price at $16,495 MSRP, Ducati is throwing in its Ducati Traction Control (DTC), Ducati Data Aquisition (DDA), and Ducati Quick Shifter (DCA) systems in for free. Schwing!

If you were previously in the market for a Ducati Superbike 1198 S, but didn’t necessarily need the Öhlins suspension, this could be the bike you’ve been waiting for (although it is hard to turndown the new SP model and its race-ready parts list).

Ducati 1198 and 1198S Superbikes Released

11/03/2008 @ 1:03 pm, by Jensen BeelerComments Off

UPDATE: Info on the Troy Bayliss Limited Edition

But wait! There’s more! There’s a reason that the Streetfighter will get the Superbike’s 1098 mills…it is because the Superbike line no longer needs them! Ducati will be bumping the rest of the Superbike line (the 1098R has already made the engine displacement jump) to the newly decided upon 1198cc displacement for the World Superbike regulations. More after the jump.