Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Greg Heichelbech Out as CEO of Triumph North America

06/23/2014 @ 6:16 pm, by Jensen Beeler10 COMMENTS

Greg-Heichelbech

More change is afoot at Triumph Motorcycles North America, as it has come to light that Greg Heichelbech is no longer the CEO of Triumph’s North American operation. Recently named by Powersports Business as the motorcycle industry’s “Executive of the Year” for 2014, Heichelbech’s departure comes after being with Triumph for the past three years.

Report: Massimo Bordi Out at MV Agusta

06/24/2013 @ 2:08 pm, by Jensen Beeler9 COMMENTS

Massimo-Bordi-Giovanni-Castiglioni-MV-Agusta

Cycle World is reporting that Massimo Bordi has  retired from his post as CEO of MV Agusta, as his contract has not been extended by the Italian motorcycle maker. If you recall, Bordi was brought into MV Agusta by the late Claudio Castiglioni, after the Castiglioni family bought MV Agusta from Harley-Davidson.

Making his son Giovanni Castiglioni President of the company, and Bordi the CEO of MV Agusta, many saw Claudio Castiglioni’s choices in management appointments as a way to help ensure that there was a steady hand was on the wheel as the young Giovanni learned the ropes of his father’s business.

So, for many involved with the company in Italy, Bordi’s departure is perhaps less of a surprise than it is a natural and expected evolution at MV Agusta. For many outside of Italy, who are not caught up in the romanticism of the brand, the news could require a bit more than a casual glance though.

Confirmed: Claudio Domenicali Appointed CEO of Ducati, Gabriele del Torchio Leaves for Alitalia

04/18/2013 @ 10:43 am, by Jensen Beeler4 COMMENTS

Claudio-Domenicali

Confirming what we already thought to be true, Gabriele del Torchio has left his position at Ducati to takeover as CEO of Alitalia. Replacing him will be current Ducati General Manager and Board Member Claudio Domenicali.

With 21 years of experience at Ducati Motor Holding, including time in both Ducati’s product and racing departments, Domenicali is perhaps the most logical successor for the departing Del Torchio, as he intimately understand’s the company’s product line as well as its racing heritage.

Following Del Torchio will be no easy task though, as the former-CEO has helped build Ducati into something that is more than just a superbike brand. Domenicali’s marching orders are surely to continue that growth into new two-wheeled sectors, as well as to take Ducati from a boutique European brand into a true global player in the premium motorcycle market — you have been warned BMW and KTM. Ducati’s press release on the transition is after the jump.

Gabriele del Torchio Leaving Ducati for Alitalia?

04/15/2013 @ 12:58 pm, by Jensen Beeler7 COMMENTS

Gabriele-Del-Torchio-Ducati

I thought I could hold onto this one over the weekend, but I guess I was wrong. Asphalt & Rubber, along with several other publications it would seem, have gotten news that Gabriele del Torchio, CEO of Ducati Motor Holding, could be leaving the company for a position with Italian airline Alitalia.

Still an unconfirmed rumor at this point, Del Torchio’s move would mark the end to a major chapter in Ducati’s history, as the Bologna company has flurished under the Italian’s command. Though this transition that has been hinted at since Audi AG bought Ducati Motor Holding from Investindustrial, the news perhaps isn’t surprising, but it does raise some interesting question marks for the future.

Zero Motorcycles Finds New CEO After 16-Month Search

07/24/2012 @ 12:13 pm, by Jensen Beeler5 COMMENTS

It is hard to believe that for over a year now (16 months by our count) that Zero Motorcycles has gone along without a hand on the rudder. Well…that’s not entirely true of course, as we hear that Zero’s COO Karl Wharton has been calling the shots at the Scotts Valley company in the interim, but the duration certainly has been done without a formal leader at the electric motorcycle manufacturer. That all ends today though, as Richard Walker has been appointed as the new CEO of Zero Motorcycles.

Walker comes with references from Hewlett Packard & Control4 (a home automation controller company). At HP, Walker was the VP and General Manager of the Consumer Desktop Business Division, which was responsible for the HP Pavilion, Compaq Presario, and HP Touchsmart product lines. While at Control4, Walker was the Executive Vice President of Product Development and Product Operations, so we are guessing he knows a thing or two about bringing a product to market.

Audi Reconfirms Gabriele Del Torchio as Ducati CEO

07/19/2012 @ 7:28 am, by Jensen Beeler7 COMMENTS

With the acquisition of Ducati Motor Holding by Audi AG, the German car manufacturer was bound to do some shuffling in the Italian motorcycle company’s executive ranks. Announcing that it has formed a new Board of Directors, Audi CEO Rupert Stadler has unsurprisingly been name President of the Board, while Horst Glaser and Axel Strotbek (best names ever) from Audi have also been given seats on the Ducati’s Board.

Giving Audi AG a 3-to-2 controlling interest of over Ducati’s Board of Directors, the new board is also comprised of Gabriele Del Torchio and Claudio Domenicali. In an interesting move, Del Torchio has been reconfirmed by the new Board of Directors as CEO of Ducati Motor Holding, with Audi also appointing the Italian to the Board of Directors at Automobili Lamborghini SpA.

Changes in Ducati North America Management

05/03/2011 @ 4:55 pm, by Jensen Beeler2 COMMENTS

More management changes at Ducati North America, as Dominique Cheraki has taken on the newly created position of General Manager, to help CEO Cristiano Silei in the day-to-day duties of running Ducati’s US, Canada, and Mexico operations.

It’s been our understanding that Silei has been filling-in with his interim-CEO duties from Italy, so Cheraki’s appointment should put some direct leadership on US soil, and help fill the day-to-day operations at Ducati North America. This announcement also means that Cristiano Silei will be DNA’s full-time CEO, and no longer an interim role for the Italian.

Officially Official: Gene Banman Steps Down at Zero Motorcycles – Karl Wharton in as CEO

04/05/2011 @ 9:07 am, by Jensen Beeler6 COMMENTS

It’s Tuesday, and in the world of electrics that means another Zero Motorcycles press release, and another weekly confirmation that Asphalt & Rubber is still on the Santa Cruz company’s “ultra double-secret probation” list of publications that no longer get media communiqués and press invites to its media events. That clearly hasn’t stopped us though, as today’s news release confirms what we already knew: Zero Motorcycles CEO Gene Banman has stepped down from his position in the company, although he will continue to serve on the company’s Board of Directors.

“Don’t Call It a Management Shake-up” Continues at Zero Motorcycles – Gene Banman Out at as CEO

03/28/2011 @ 7:38 pm, by Jensen Beeler3 COMMENTS

We’ve gotten confirmation from several Bothan spies sources that Zero Motorcycle CEO Gene Banman will no longer hold a position at Zero Motorcycles. We first reported on a management shake-up at Zero last month, with news that high-level changes at the Scotts Valley electric motorcycle company were underway. At the time we could only confirm that Zero Motorcycles founder Neal Saiki was out of his position as the company CTO, and now we can confirm that then CEO Gene Banman was also shown the door during that uprooting.

Paolo Timoni Out at Piaggio Group Americas

03/10/2011 @ 8:10 am, by Jensen Beeler3 COMMENTS

It’s been bad year so far for motorcycle industry CEO’s in the United States, as we hear the Piaggio Group is having a shake-up of their own. After six years with the Italian company, Paolo Timoni is stepping down from his position as President & CEO of the Piaggio Groups Americas office, and will be replaced by Miguel Martinez. Martinez is the former General Manager of Piaggio Spain, and will report directly to Stefano Sterpone, Executive Vice President EMEA & Americas 2-Wheeler Sales & Marketing.