Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Photos: Ducati Desmosedici GP15

The Ducati Desmosedici GP15 is a machine that has been long in the making. It represents Gigi Dall’Igna’s next step forward for the wayward Ducati Corse MotoGP team, and it is the dubious honor of holding the hopes of Ducati fans around the world, who see the machine as the silver bullet that will return Ducati to the forefront of racing prowess — no pressure. The most obvious change that can be seen on the GP15 is the re-routing of the exhaust, with the undertail pipes collecting on the right-hand side of the machine, rather than coming in from both sides and meeting in the middle. Can you spot any other changes in the high-resolution photos after the jump? Let us know in the comments.

Politics & Corruption: Why There Isn’t a Race in Indonesia

If anyone needed any further proof that Indonesia is important to the Japanese motorcycle manufacturers, the fact the Repsol Honda team chose Bali as the location to launch their 2015 MotoGP project should remove any doubt. But if Indonesia is so important to the manufacturers, and to MotoGP, why is there not a race there? Over the course of the MotoGP test at Sepang, I had a few conversations with people on the subject. On the record, the story was always the same: we need a suitable track, and as soon as one exists we will be happy to go there. Off the record, however, they were much less optimistic.

A Requiem for Kenji Ekuan & The Kando of GK Design

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced. That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan. If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

Are You The MV Agusta F4 RC?

What look to be official photos of the MV Agusta F4 RC have leaked out onto the internet, along with a slide from MV Agusta’s media presentation on the machine. The photos give us our first glimpse into Varese’s homologation special, complete with a special two-can exhaust by Termignoni. The leaked slide confirms some of the numbers being thrown around about the F4 RC, namely that it will have 212hp, 81.86 lbs•ft of torque, weigh 175kg dry, and cost €36,900 (we already know that the MV Agusta F4 RC will cost $46,000 in the USA). Information from a leaked slide last year has already told us that MV Agusta has radically overhauled the F4 RC’s engine, designing a new cylinder heard, new crankshaft, new camshaft, as well as adding bigger fuel injectors, lighter pistons, and titanium connecting rods.

Kenji Ekuan, Designer of the Yamaha VMAX Has Died

Mainstream news is mourning the death of Kenji Ekuan today, as the 85-year-old Japanese industrial designer is one of the most influential artists in Japan’s modern era, and is most well-known for his designing of the iconic Kikkoman soy sauce bottle. Ekuan’s lesser-known works though include a number of motorcycle designs for Yamaha, including the now 30-year-old Yamaha VMAX motorcycle, which makes his passing even more meaningful to motorcyclists around the world. Kenji Ekuan founded GK Industrial Design after WWII, and his company helped shape the way Japan rebuilt itself after the world war.

Ride Review: KTM 1290 Super Adventure

Despite its huge dimensions, not to mention a 30 liter fuel tank, the 2015 KTM 1290 Super Adventure never looks big or bulky. In fact, it is only when you mount the hard luggage that you can tell this bike can really cover long distances. Apart from a dorky little exposed wire from the heated grips near the throttle, the fit and finish is very high-end, especially the integrated curved lighting in the tank — it is quite a sight. At first glance the Super Adventure doesn’t have the massive personality and stance of its German rival, the BMW R1200GS Adventure, but that is in part due to the white color scheme and the absence of the typical beak as a front mudguard. KTM is going about things differently, and that is something that appeals to many riders…including us.

Yamaha VMAX Carbon – Celebrating 30 Years of VMAX

It is hard to believe that the venerable Yamaha VMAX has been around for 30 years (it is even harder to believe that the VMAX has only seen one design revision in that timeframe as well), and so Yamaha is bringing out a special edition model to celebrate this special motorcycle. The 2015 Yamaha VMAX Carbon is exactly as the name implies: a VMAX drag bike laden with lightweight carbon fiber. In total, the VMAX Carbon’s tank cover, front and rear fenders, and side covers are all made from carbon fiber. Yamaha has teamed up with Akrapovic as well, and as such the Slovenian company’s slip-on mufflers complete the exhaust system and the changes to this beastly drag bike.

Recall: Brammo Empulse & Empulse R

02/11/2015 @ 4:35 pm, by Jensen Beeler6 COMMENTS

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Brammo is recalling certain Brammo Empulse and Empulse R motorcycles from the 2013 and 2014 model year lineup. Recalling a total of 149 units, the affected models were made between November 19, 2012 and July 8, 2014.

At issue is the Empulse’s gearbox, as the transmission breather tube may blow onto the rear fender and tire. Should this occur, oil could contact the rear tire, and cause of loss of traction, increasing the likelihood of a crash.

Brammo Gets Investment from TEAM Industries – Forms Strategic Partnership for Design and Production

07/08/2014 @ 4:59 pm, by Jensen Beeler1 COMMENT

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The folks in Talent, Oregon have some exciting news today, as electric motorcycle manufacturer Brammo has announced a strategic partnership with TEAM Industries, a leading drivetrain technology firm. The partnership with TEAM brings a variety of advantages to Brammo’s production and design process, and it also sees TEAM becoming an investor in the electric vehicle startup.

TEAM’s ability to develop and produce, locally in the United States, will help Brammo not only develop its future products more effectively, but also help lower the cost of its current offering. Talking to Brammo CEO Craig Bramscher, he called TEAM Industries “American manufacturing at its finest,” and highlighted TEAM’s commitment to creating jobs throughout Minnesota, and its ability to work on a wide variety of manufacturing stages

Aside from the capital infusion, which is the lifeblood of any startup company, Brammo seems to be getting a wide array of benefits by working with TEAM.

Brammo Offers Guaranteed Trade-in Program

08/28/2013 @ 2:39 pm, by Jensen Beeler4 COMMENTS

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Here’s some EV news for yah: Brammo has announced a guaranteed trade-in program for its electric motorcycle offerings, which basically says that if you buy a new Brammo motorcycle between now and the end of September 2013, the Ashland, Oregon company will guarantee that bike’s trade-in price (for another Brammo motorcycle of course) to be at the original MSRP for the next 12 months.

2013 Team Icon Brammo Empulse RR – Zebra vs. Cheetah

03/25/2013 @ 10:43 am, by Jensen Beeler4 COMMENTS

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Fresh with its “zebra” and “cheetah” racing schemes, Team Icon Brammo is back racing the Brammo Empulse RR for the 2013 season. Taking part in the new electric motorcycle racing series jointly created by the FIM and TTXGP (a name is coming forthwith), Brammo has also gotten the green light to race the Empulse RR in the AFM amateur races (we hear Steve Atlas will be doing the honors against the gas bikes).

While Atlas and his teammate Eric Bostrom will hopefully be turning heads with their on-track prowess, there is little doubt that the dynamic duo will be getting some attention with these eye-catching race liveries. Atlas will race the red “cheetah” bike, while Bostrom will campaign the white “zebra” machine (our favorite). There is no word yet if they will wear matching animal costumes, but fingers crossed. Moar photos after the jump.

Gas vs. Electric: AFM Homologates the Brammo Empulse

03/05/2013 @ 4:13 pm, by Jensen Beeler3 COMMENTS

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While the FIM & TTXGP have put aside their differences, when it comes to managing an all-electric motorcycle racing championship, other established racing organizations are starting to warm-up to the idea of electric motorcycles lining up on their previously petrol-only starting grids.

We already saw Chip Yates take on the dino-fueled entries in WERA’s Heavyweight Twins class, with a substantial amount of success, and now more EV racers will get a chance to take a charge (ahem) at the competition, as the American Federation of Motorcyclists (AFM) has allowed the various iterations of the Brammo Empulse to race in its racing classes.

2012 Brammo Empulse R – Was It Worth the Wait?

05/09/2012 @ 11:24 am, by Jensen Beeler41 COMMENTS

Launching last night in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Featuring a six-speed gearbox the Brammo Empulse R comes with a 54hp motor, 10.2 kWh battery pack (9.31 kWh nominal), and a bevy of brand-name components like Marchesini wheels, Brembo brakes, Marzocchi forks, a Sachs rear shock, and a few carbon pieces (read the full technical specifications here). Getting a revised look, the basic Empulse design is still there with some subtle changes (some for the better, some of the worse, in our humble opinion). Touting 56 highway miles and 120 city miles, the Empulse is going to suffer from the same range-limiting use that other electric bikes on the market are facing, though Brammo has thought to include J1772 Level 2 capability on the bike, which should make for some more rapid charges away from the mothership. We like that.

Photos: One Crashed 2012 Brammo Empulse RR

05/06/2012 @ 1:25 am, by Jensen Beeler6 COMMENTS

Retaining the same basic shape as last year’s bike, the 2012 Brammo Empulse RR is still a looker, due mainly to its very “Iconic” livery scheme. Keeping things an Oregonian affair, the addition of Portland-based Icon as a sponsor to the Brammo racing effort bodes well for the team, and brings more validity to the budding electric motorcycle racing scene. It’s just a shame the color scheme lasted all of a few hours for Team Icon Brammo at Sears Point Raceway this weekend.

Crashing in yesterday’s first TTXGP practice session, Steve Atlas was diagnosed with six fractured vertebrae. With a thrashed bike, the Brammo squad managed to cobble together the race bike again, and thanks to its busy black & white design, one could barely see the black gaffer tape and white electrical tape that was keeping things together. Now with 130 hp at the rear wheel, as well as 35 lbs less poundage on its bulk, the revised Empulse RR clearly has a problem with people named Steve, as the electric motorcycle once again bucked a rider off, also again in Turn 7 at Sears Point.

Highsiding Steve Rapp during Saturday’s qualifying session, it is not clear what caused the rear wheel of the Empulse RR to spool up, as Rapp said he was still straight up and down with the bike when he went airborn. With fluid dripping from the bike afterwards, and Rapp stopping a lap earlier or two earlier because of the bike cutting out, the Brammo team is surely still pouring over the data as we type. That effort will do little to change the fact that Rapp has likely broken his hand from the incident, and will be out of racing the rest of the weekend, much to the chagrin to the Attack Performance AMA Superbike team, which Rapp took to a sixth place finish that same day in Superbike Race 1.

As you can see from the photos after the jump, the damage does not look too extensive to the bike — though, our assessment is only skin deep. Two riders, two highsides, one corner…no bueno. Surely not the result the Ashland-based crew wanted before it launches the street-bike version of the Brammo Empulse on Tuesday next week, it’s not clear if Brammo will try and race tomorrow, or if they even can race sans a healthy rider who lapped during Saturday’s qualifying.

Up-Close with the 2012 Brammo Empulse RR

05/04/2012 @ 11:41 pm, by Jensen Beeler8 COMMENTS

Brammo is back for electric motorcycle racing in the North American TTXGP series, as the Ashland-based company is set to defend it’s #1 plate this year with Steve Atlas on board ( Shelina Moreda is slated to join the team later in the season). Gaining a title sponsorship from Icon, Brammo arrived at Infineon Raceway Sears Point with some edgy graphics on the 2012 Brammo Empulse RR. Dropping roughly 35 lbs in weight, and gaining roughly 50hp over the bike they ran at last year’s season opener, Brammo is making most of those gains in its revised motor and power inverter for the newest Empulse RR.

The chassis is noticeably the same to last year’s bike, and sans some minor improvements here and there, the bike is technically very similar to last year’s lap-record setter. Unlike the Brammo Empulse R that will debut Tuesday next week, the Empulse RR does not use the six-speed IET gearbox. Brammo’s Brian Wismann explained to A&R that the high-voltage system that the Empulse RR uses does not benefit as much from the IET gearbox as the lower voltage street bike does, and thus hasn’t made it to the race bike…yet.

With these pictures taken just a couple hours before Steve Atlas had a highside crash at Sears Point, we imagine the 2012 Brammo Empulse RR doesn’t look as good as when we last saw it. Atlas took a pretty big hit, but is said to be ok (UPDATE: Atlas has six fractured vertebrae, and will be out for the weekend). The bike on the other hand…well, hopefully the Brammo crew can get it ready in time for this weekend’s two TTXGP races in wine country. More drool material after the jump.

Sticker Shock: Brammo Empulse R Priced at $20,000?

05/03/2012 @ 5:10 pm, by Jensen Beeler11 COMMENTS

A Bothan spy just dropped off a note in the A&R inbox saying that the soon-to-be-released and recently-spotted Brammo Empulse R is to come with quite the price tag. Said to be priced just shy of $20,000, the R-spec Empulse would be commanding a $6,000 premium over the $14,000 MSRP that was quoted when the Brammo Empulse first hit the newswires 22 months ago. Considering the $13,995 price tag offered by the Zero S ZF9, the $20,000 figure being bantered about sounds very high to our ears, at least initially.

Spy Photos: Brammo Empulse R Caught in the Wild

05/01/2012 @ 10:49 am, by Jensen Beeler8 COMMENTS

Next week we will get to see the Brammo Empulse R officially and publicly unveiled in Los Angeles, but the eagle-eyed lens of Brenda Priddy & Co. and the pages of AutoMoto have caught the electric motorcycle during a movie shoot for its upcoming launch. With an “R” emblazoned on the side, you can be sure this Empulse R and not the base model Empulse we have looked at for the past 22 months, though the two bikes seem to share a bit of similarity.