Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

motoDNA: Emergency Braking Techniques

05/19/2014 @ 6:10 pm, by Mark McVeigh8 COMMENTS

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Nothing causes as much confusion or trepidation in riders as emergency braking. How hard can I brake? Will the front wheel lock? Will I go over the handlebars? How far can I lean over on the brakes?

As a Motorcycle Instructor I am continually amazed at how many of our students, who have generally had some training and are licensed, come to us with inadequate braking skills. It’s super important to understand and regularly practice emergency braking on your bike. Normally I recommend a quiet car park with a slight up-hill.

To understand braking we must first understand grip. The main contributor to grip is the weight or load on each tire. The ratio between the maximum possible grip and the vertical load is called the coefficient of friction (μ). To understand this, slide an eraser across your kitchen table. Now try the same thing pushing down hard on the eraser.

This same thing happens when you brake on a motorcycle. The bike pitches forward transferring weight onto the front wheel, increasing front tire grip. More so with sports bikes, tall with short wheelbase compared to cruisers, which are long and low.

motoDNA: Getting a Grip on the Mechanics of Trail Braking

03/07/2014 @ 2:44 pm, by Mark McVeigh18 COMMENTS

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On the track, racers are either on the throttle or on the brakes – no free wheeling – this wastes time. Trail braking is a technique which racers use to slow the bike as quickly as possible from one speed (on the straight) to another (corner apex speed).

In applying this technique, a racer will approach a turn and at their braking marker, apply full braking force, normally with the bike being upright.

As the rider begins to turn in, they reduce brake pressure, easing off the brakes. Decreasing or “trailing” the brake lever force as the bike lean angle increases until they gets to the apex, the rider then releases the brake and applies the throttle.

Sounds easy enough in theory, but proper execution is complicated because it comes down to feel — and remember these guys are doing this seamlessly, every lap on the limit.

As Freddie Spencer once said, “fast riders have slow hands” so all this is done smoothly, progressively and powerfully.

PSA: Please Reconsider Using Your Rear Brake

12/06/2013 @ 2:29 pm, by Jensen Beeler35 COMMENTS

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There is a weird phenomenon as one gains experience on a motorcycle in regards to the usage of the rear brake. As novice riders, we are taught to use the rear brake in conjunction with the front brake, and in rider training courses like the one put on by the MSF, this is a skill that is practiced out on the range. Out on the road, it is not uncommon then to see the rear brake light of a new rider dance with light, as a foot covering the rear brake toggles the brake light switch on and off.

As we progress and gain some more experience as motorcyclists, the trend is to stop using the rear brake entirely — relying solely on the front brake for our stopping needs. Go to enough track days and eventually you will see a motorcycle fail a tech inspection because the rider thought the rear brake was so unnecessary as to remove it completely from the machine — for the weight savings, of course.

As a rider’s skill set on a motorcycle improves though, a new love affair is found with the rear brake. Talk to any professional motorcycle racer about their rear brake, and you will begin to realize there is a huge role that the rear brake plays in bike stability, which at times makes no sense to a layman — something exemplified by Casey Stoner’s frequent use of the rear brake while also hard on the throttle.

Not quite diving that deep, Scott Russell (of Mr. Daytona fame) and Nick Ienatsch (of FasterSafer.com) explain why you should fall in love again with your rear brake, as well as giving some tips on how to modify your bike to get the most out of braking with both the front and rear tires. Enjoy!

Video: Got Brakes?

06/12/2012 @ 2:49 pm, by Jensen Beeler20 COMMENTS

Whether your Sunday mornings are spent watching the AMA, BSB, WSBK, or MotoGP Championships (bonus points if nodded for each one of those), the image of watching a motorcycle lift its rear-wheel off the ground under heavy braking is surely a common occurrence to you. For amateur racers, the experience can be a bit unnerving at first, and even the professionals sometimes miscalculate the available traction, braking distance, and entry speed associated with such a maneuverer.

Such was the case with one Brazilian Superbike racer, who found himself on the wrong side of an endo, and headed into slower traffic at a corner’s entry point. With his rear-wheel lifted well off the ground, our protagonist makes perhaps the worst decision for the situation: he grabs more front brake. The rest writes itself, and we again thank the proliferation of on-board cameras in modern motorcycle racing for bringing us another tasty clip. Video after the jump.

The Top 10 Late-Brakers at Mugello

07/05/2011 @ 4:45 pm, by Jensen Beeler8 COMMENTS

Brembo has released a list containing the Top 10 late-brakers at the Italian GP in Mugello. Taken from teams’ telemetry from the Qualifying Practice, Brembo compiled the list based off who was applying the most braking force coming off the front straight-away, and into Turn 1. Of note, the list was based off only teams who use Brembo brakes, which means LCR Honda and San Carlos Gresini Honda were left off the list (they use Nissin), we therefore don’t have data for Toni Elias, Hiroshi Aoyama, and Marco Simoncelli.

The San Donato bend at Mugello sees riders slow from 203 mph coming down the long straightaway to 75 mph into the apex of the first turn. One of the first tracks on the MotoGP calendar, Mugello recently repaved its course, meaning the Italian track has become especially smooth and grippy, and under the weekend’s sun, it was warm and ready for MotoGP action. Make your guesses now as to whom was the King of the Brake Lever, and check your answers after the jump.

2011 Benelli TnT 1130 “Century Racer”

10/29/2010 @ 5:45 am, by Jensen Beeler7 COMMENTS

Founded in 1911, Benelli is celebrating its 100th year anniversary at EICMA this year with special “Century Racer” versions of its Tornado Naked Tre (TnT), the company’s naked three-cylinder street bike. The Benelli TnT 1130 “Century Racer” (a Benelli TnT 899 “Century Racer” is also being made available) features a desaturated green color scheme that honors Renzo Pasolini, and will be on display at the show in Milan. Along with the Century Racers, Benelli will have an exhibit that traces the company’s motorcycling history throughout its years. More details about the company’s 2011 model line after the jump.