The “BMW rider” is almost its own class of rider in the United States. You know the type: usually white, male, greying or white hair, maybe a pair of glasses and a sweet $1,000 Schuberth flip-up helmet to top it off. Ah, and don’t forget the well-worn-in Roadcrafter in blue with fluorescent yellow accents. As for the bike, it has got to the venerable GS.
Of course we are speaking generalities here, but as it turns out, that stereotypical demographic is also BMW’s most lucrative. The latest sales statistics from BMW Motorrad USA show the BMW R1200GS to be the company’s best selling motorbike in the states with over 2,000 sold.