When Honda showed off its new “Leyla” paint scheme for the new middle weight CBR600RR, the name had us a little confused, but the sometimes clever folks at MCN have spotted what many in the industry (including us) missed. That black & white camo-eque paint job is in fact a woman…moaning in delight…we think her name is Leyla. Take a second look, and you’ll see it.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
- First Glimpse at the Erik Buell Racing 1190RR
- BMW S1000RR Stunting: Warning The Video You Are About to See Might Offend You
- The BMW S1000RR Does the Tablecloth Trick
- Harley-Davidson Reports Devastating 89.7% Annual Income Loss for 2009 - Made $70 Million Last Year
- Official Pictures of the Vyrus 987 C3 4V
- Volkswagen Motorcycle Concept
- All American Aprilia RSV4 Motors Get Recalled
- AMA Pro Racing Adds AMA Pro Vance & Hines XR1200 Spec Racing Series
- Metzeler Sportec M5 Interact Tires: Now with Pi Sign
- 2010 Yamaha FZ8 Officially Revealed
In addition to the 2010 CBR1000RR, Honda has also announced the 2010 CBR600RR. Like the fireblade, the 600cc middleweight gets a revamping to its color choices.
Ducati has released a limited edition Nicky Hayden 848 superbike this weekend at the US GP at Laguna Seca. Hayden follows in the footsteps of Fogarty, Bostrom, and Bayliss with honory limited edition bikes, and was on hand to sign the tank of the first production bike.
The limited edition bike has 134hp, 71 lb•ft of torque, and tips the scales at 370lbs. You can pick one up at your local Ducati dealership for only $14,495, and like the other 2010 848 superbikes, the bike will have the new LED lighting for the instrumentation, lighter aluminum tensioner pulley, and lighter crankshaft.
Unfortunately for our abroad readers, the Hayden edition will only be available in the United States. No word yet on the Stoner 1198 replica.
In Europe, 125cc bikes and scooters are possibly more prevalent than the 600cc+ bikes we’ve grown accustomed to seeing in the United States.
Due in part to the cost of insurance and fuel, as well as cultural difference, we’ll have to look over the latest creations from British firm Megelli, and know this is a line of motorcycles we’ll unfortunately never get to feast our eyes upon in person.

According to the Spanish news site Solomoto, Honda is about to launch a bike based off their EVO 6 concept. The EVO 6 debuted at the Tokyo Motor Show in 2007 as Hondas stab at making a hypermotard built off the Goldwing 1800cc motor.

While Ducati is recording all-time high sales figures, times are significantly tighter at Benelli, that other Italian motorcycle manufacturer. With many of its workers on part-time status (and with the Government paying part of their paycheck), production at the Benelli factory has been scaled back to around 1,000 motorcycles for 2009, down from the 20,000 the company had anticipated to make when it set it goals back in 2007.
This year, Chinese owner, Qiang Jiang, is taking a closer look at the Italian acquistion, with the possibility of folding the company not ruled out. This just a few months after Qiang Jiang pumped $26 million into the Italian brand.

BMW has sold over 500,000 GS motorcycles since the models introduction in 1980. In order to celebrate this milestone, the Bavarian motorcycle company is releasing a limited run of 500 special edition R1200GS models. The anniversary bike will feature a front fender extension, black oil-cooler spoiler, tinted windshield, two-tone seat that’s 20mm higher than standard, black rims, and aluminum cylinder head protectors. The Special Edition bike will also feature the first ever white paint scheme on a GS. In Europe the bike will cost €350 more than the standard GS.
No word on US pricing yet, but we do know it will come without the tinted windshield.
Source: BMW

Before the World Superbike race at Monza this weekend, BMW officially revealed the S1000RR street bike that they have been teasing us with over the past 6 months. The bike isn’t the prettiest, but it has it where it counts. Tipping the scales at 183kg dry (403lbs), and 204kg wet (449.7lbs), the S1000RR makes a claimed 193hp at 13,000 RPMs, and 82.5 lb•ft of torque at 9,750RPMs. The S1000RR will also feature a four-stage ABS and race-derived traction control system. All this, and a price tag that BMW promises will be competitive against the Japanese manufacturers.
The S1000RR’s other features include a slipper clutch, six-speed gearbox, fully adjustable 46mm USD forks, fully adjustable rear monoshock, ride height adjustment at the rear, Brembo brakes (with radial-mount callipers at the front), and an aluminium chassis that uses the engine as a load-bearing member. The swingarm features an eccentric pivot, enabling different adjustments to raise and lower the height of the S1000RR in order to change the bike’s steering geometry. What’s not to like?…Besides the headlight. Tons of photos and a video after the jump.







