Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Benelli BN251 – Return of the Small-Displacement Italian

11/03/2014 @ 2:28 am, by Jensen Beeler5 COMMENTS

Benelli-BN251

Brands like Ducati, Vespa, and Benelli can trace their roots back to post-WWII Italy, where infrastructure and roads were shattered, and the country desperately needed a cheap, reliable, and effective way to navigate from Point-A to Point-B.

Enter the rise of the motorcycle to meet those needs; and from that, what has become over half a century of motorcycle culture in Italy. The first Italian motorcycles were really just bicycles with motors, and as more proper machines came into being, they were still tiny in displacement.

Therefore, the quintessential Italian motorcycle was what we would call today a small-displacement bike. Benelli is getting back to those roots now, introducing the Benelli BN251 at this year’s EICMA show.

Benelli Adds Factory Space & Opens First Store in Brazil

02/12/2014 @ 7:48 pm, by Aakash Desai8 COMMENTS

benelli-torndao-le-tail

“Have you ever been to Brazil?” is a common question amongst pale twenty-somethings that have been to the Brazillian Carnaval or New Year’s and come back with a few venereal diseases under their belt (so to speak). Brazil has much more to offer than hedonistic festivals and pristine beaches though.

It’s also home to nearly 200 million people, many of whom ride two wheelers everyday as the ideal form of personal transport. Italian brand, Benelli, has recently announced the opening of 12,500 square meters of additional factory space to the existing 100,000 square meters of space at the Bramont Motorcycle facility in Manaus.

2014 Benelli BN302 – How to Learn Italian?

11/03/2013 @ 2:13 am, by Jensen Beeler8 COMMENTS

2014-benelli-bn302

Next up from Benelli is the 2014 Benelli BN302, a pint-sized two-cylinder machine that continues the Italian company’s quest to bring in new riders to the brand. As such, styling is taken obviously from the Benelli BN600, though shrunken down into a smaller format for younger riders.

We assume that the BN302 uses 300cc parallel-twin motor, though the Italian company failed to mention engine capacity in its press release. Nonetheless, we do know the lump has fuel-injection and that the key power figures are 36hp and 20 lbs•ft of torque.

2014 Benelli BN600GT – Entry-Level Sport Touring

11/03/2013 @ 1:35 am, by Jensen Beeler8 COMMENTS

2014-benelli-bn600gt

Benelli has a couple new models waiting for us at EICMA this year, and first up is the 2014 Benelli BN600GT. Based on the Benelli BN600 that debuted last year (which the company is now confusingly calling the Benelli BN600R since it added Brembo Brakes, Marzocchi forks, and Sachs rear shock to the machine), the Benelli BN600GT is a more touring-friendly approach, with the same 80hp inline-four engine.

Benelli BN600 – Italy’s Other Street-Naked

11/07/2012 @ 5:49 pm, by Jensen Beeler10 COMMENTS

A Chinese-owned Italian brand, Benelli makes some of the most beautiful motorcycles we have ever seen (Benelli Tornado anyone?), but the company has been rather absentee since getting acquired by the Qianjiang Group. Sure, Benelli seems to walk out a new variation of the Benelli TnT or TRE-K just about every year or so, and the Benelli Due has been a work in progress since before the first Obama administration, but for the most part, Benelli has been phoning it in when it comes to its proper motorbikes.

That seems to be changing though, as at EICMA the Italian brand will debut the Benelli BN600 — an 80hp, 600cc, inline-four street-naked. Building off the same established Benelli road-bike aesthetic, the BN600 (we cant tell if that that is Mandarin for either ‘horrible motorcycle name’ or ‘Benelli Naked 600cc’) is an interesting new model from Italy’s other motorcycle manufacturer, as it adds yet another street-naked to the Benelli line, and is close in displacement to the 118hp Benelli TnT 899.

Benelli Due Release Clarified – End of 2012 & Worldwide

12/21/2011 @ 2:26 pm, by Jensen Beeler3 COMMENTS

After the news that the Benelli Due 756 would finally be produced and released came out last week, the Italian brand has released a clarification in response to the news that hit the interwebs. Confirming that the Due would indeed become a production model (after making the rounds at motorcycle shows for the better part of the last five years), the Chinese owned Benelli Q.J. released a statement saying that the release date would not be the end of 2011 as some sites had reported, but instead at the end of 2012 (seemingly making this a 2013 model year motorcycle).

Benelli has not outright denied that the news that the Due will hit the Chinese market before it makes its way to Europe, though the Chinese company was quick to say in its statement that “the current version of the Due will be produced in Italy and exported to China and the emerging global markets (without neglecting the European market).” Cryptically we gather that means that the Due we’ve seen will be a world model, while an updated version is slated to hit the European market at some point in the future (2018 perhaps?).

Benelli Due 756 Finally Goes Live…in China?

12/16/2011 @ 11:28 am, by Jensen Beeler13 COMMENTS

The Benelli Due concept has been in the works for so long, we’re officially giving it the Duke Nukem Forever status of the motorcycle industry. I first laid my eyes on the two-cylinder street-standard back in 2009, as the then called “2ue” was making its second EICMA appearance (the Due made its first appearance as early as the Cologne show in 2006).

Essentially a Benelli triple with a cylinder lopped off, the Benelli Due displaces 756cc with its inline cylinders, and is an otherwise attractive motorcycle. Given how much of a basketcase the “Tre” motor was, we can only imagine the “character” its two-cylinder counterpart brings to the table, though that is an entirely different issue.

Finally announcing that the Benelli Due will hit dealership floors in 2012, the Chinese-owned Italian company has an interesting twist with its news: the Benelli Due will be released in China first, then Europe and other markets.

At play surely is the idea and principle of pride that Chinese companies should release models in their home country first, before servicing other markets. This notion is surely understandable, but does strike us as interesting considering that Europe and North America are likely to be bigger volume markets for this big-displacement motorcycle.

Brand Confusion? Brand Reversion by Graham Smith

07/19/2011 @ 4:15 pm, by Jensen Beeler8 COMMENTS

Artist Graham Smith is helping play with our brand awareness today, as the British graphic designer has done up several companies’ logos with the name of another (usually a competitor). The effect is an interesting one, as your mind tries to sort out the shapes it recognizes with the name it actually sees, much like the Stroop Effect in psychology studies – an interesting phenomena where names of colors were shown in a font whose color was different than the name. When subjects were asked to say out loud the color used for the font, it often resulted in the tendency to want to say word shown instead. We had the same effect looking at Smith’s work, making this an interesting take on logo design and a bit of fun psychology all wrapped-up into one. Examples after the jump.

55 Photos of the 2011 Benelli TnT R160

06/20/2011 @ 3:32 pm, by Jensen Beeler20 COMMENTS

We brought you some of the first pictures of the 2011 Benelli TnT R160 all the way back from the 2009 EICMA show. Originally slated as 2010 model-year bike, the R160 has taken a while to make its way into dealer showrooms. The pinnacle of the TnT line, the R160 is presumably worth the wait with its 157.8hp, 88.5 lbs•ft of torque, and 474 lbs ready-to-ride curb weight. As with anything though, the devil is in the details, and the Benelli TnT R160 is no different.

There’s something about Adrian Morton’s design with the TnT that we’re drawn to like a moth to flame, nearly bringing one into this author’s stable of motorcycles (I wouldn’t mind a Benelli Tornado Tre 1130 too). Plagued with electrical issues though, the TnT line perpetuates the Italian stereotype of finicky and unreliable motorcycles trapped in otherwise gorgeous veneers. Seeing the Benelli TnT R160 in 2009, we were disappointed on the fit-and-finish of the bike, as the pitted and cloudy carbon exterior seemingly matched the interior: unrefined.

With the 2011 Benelli TnT R160 now ready for dealer showrooms, Benelli’s top streetfighter seems to have benefited from a better build process, and we hear that some of the electrical issues have even been resolved. While we’ll reserve judgment as to whether the bike can maintain a positive net charge at a stand-still, it sure is stunning in its final form. There are 55 high-resolution photos of the new Benelli TnT R160 waiting for you after the jump.

2011 Benelli TnT 1130 “Century Racer”

10/29/2010 @ 5:45 am, by Jensen Beeler7 COMMENTS

Founded in 1911, Benelli is celebrating its 100th year anniversary at EICMA this year with special “Century Racer” versions of its Tornado Naked Tre (TnT), the company’s naked three-cylinder street bike. The Benelli TnT 1130 “Century Racer” (a Benelli TnT 899 “Century Racer” is also being made available) features a desaturated green color scheme that honors Renzo Pasolini, and will be on display at the show in Milan. Along with the Century Racers, Benelli will have an exhibit that traces the company’s motorcycling history throughout its years. More details about the company’s 2011 model line after the jump.