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Adrian Morton

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A bit of a shakeup coming from Italy this week, as we get news that Adrian Morton will no longer be MV Agusta’s Design Director – working out of the Castiglioni Research Center (CRC) in Rimini, Italy.

Ending 20 years of work at the Italian brand, the news is surely to come as a disappointment for fans of MV Agusta, as Morton was the man behind the styling of the MV Agusta three-cylinder lineup, including the highly regarded F3 supersport and Brutale naked motorcycles.

Morton was also responsible for the Turismo Veloce, Rivale, RVS #1, and most recently the Superveloce 800, Brutale 1000, and Rush 1000. He is also known as the man behind the lust-worthy designs of the Benelli Tornado and Benelli TnT motorcycles.

It seems that the MV Agusta Superveloce 800 will have a new choice of liveries for potential owners when it comes to market, as the Italian motorcycle manufacturer has updated the bike’s color choices after getting feedback from the brand’s fans.

“Following the presentation of the Superveloce 800 in Milano, we took onboard feedback from both the public and importers and decided to create two color schemes, both with a gold-finish frame, that accentuate the neo-retro theme, highlight the curvaceous styling, and align the models to our brand values,” said Adrian Morton, Design Director at MV Agusta’s Research Center CRC.

The intrigue is finally over in regards to MV Agusta’s new “Reparto Veicoli Speciali” or “RVS” program, with the Italian marque debuting its first creation from this special vehicle development unit.

An intersection between the designers and engineers at MV Agusta’s Castiglioni Research Centre, RVS is what happens when you let designers be free with their imaginations, and you let engineers create those ideas unfettered – at least, so says MV Agusta.

The result for this fist iteration is a very unique looking MV Agusta Brutale 800, which has a bevy of custom pieces on it that make it look like a café racer / scrambler type of machine.

Have you ever wondered what the backstory was to building a motorcycle? Perhaps no greater version of that story exists than the rebirth of MV Agusta from the hands of Harley-Davidson, and the building of the company’s supersport model, the MV Agusta F3. Making an appearance on National Geographic‘s “Mega Factories” show, the doors of MV Agusta were opened up to the film crew’s cameras, and a fairly candid look at what is behind the curtain takes place.

The reason for the show’s success is because it is always interesting to see what goes into building our favorite machines, and for motorcycle enthusiasts, the insight given by MV Agusta tells more of the saga that surrounded the development and production of the F3, and the reason for its delays to market.