After Feedback, The MV Agusta Superveloce 800 Gets a Color Change

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It seems that the MV Agusta Superveloce 800 will have a new choice of liveries for potential owners when it comes to market, as the Italian motorcycle manufacturer has updated the bike’s color choices after getting feedback from the brand’s fans.

“Following the presentation of the Superveloce 800 in Milano, we took onboard feedback from both the public and importers and decided to create two color schemes, both with a gold-finish frame, that accentuate the neo-retro theme, highlight the curvaceous styling, and align the models to our brand values,” said Adrian Morton, Design Director at MV Agusta’s Research Center CRC.

The first color variant is an MV Agusta classic, and features the iconic corporate colors: “Ago Red” and “Ago Silver”. This is a nod to the first racing motorcycles developed by MV Agusta, which dominated the gran prix racing scene for years, and helped propel Giacomo Agostini as a legend in motorcycle racing.

The second color choice uses “Metallic Carbon Black” and “Dark Metallic Matt Grey” paint. MV Agusta says that this combination of colors provides a “sophisticated sober” feel (we think “Ron Burgundy” when we hear this), and the look draws references to the designs seen in Formula racing in the 1970’s.

In addition to the new colors on the bodywork, both liveries are accentuated by gold wheels and frame details, which are said to be inspired by the thoroughbred Italian racing machines from the past.

We would have to say, compared to the previous design and liveries for the “base” Superveloce 800 models, we would tend to agree that these color choices are a superior choice – not that anyone was really complaining before, mind you.

If you like what you see, it will still cost you a pretty penny. The MV Agusta Superveloce 800 goes for €20,000 in Europe, while in the USA pricing has been set at $20,998 MSRP.

Source: MV Agusta

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.