Posting its seventh consecutive quarter of sales growth, Ducati North America has started 2012 on the right foot, posting a 10.2% sales increase in its first quarter over last year’s figures. Seeing growth in all three of its national markets (Canada, Mexico, & USA), Ducati North America managed to buck the trend all through the recent recession, and now with the economy heating up again, the Italian brand continues to see strong sales growth. Ducati’s apparel and accessories sales were also up in Q1, posting a 98% increase over last year’s figures.
Ducati has been hogging the news the past few weeks, thanks in large part to the debut of the most important motorcycle the Italian motorcycle manufacturer has ever released. With Ducati up for sale and being valued at €1 billion, the Ducati 1199 Panigale sets the record straight that Bologna has not strayed from its sport bike and racing heritage with the release of bikes like the Hypermotard, Multistrada 1200, and Diavel. With Ducati hosting the Panigale’s international press launch in Abu Dhabi at the Yas Marina Circuit (click here to let Ducati know that you wish A&R had been invited to this launch), the initial reports from the assembled press is that all the concerns about Ducati, its frameless chassis design, and its future can be laid to rest.
With a hybrid chain/gear-driven camshaft, titanium valves, a wet slipper clutch, a ride-by-wire throttle, rider-selectable “riding mode” system, and 15,000 mile major service intervals, the Superquadro v-twin motor alone is a major step for Ducati with its Superbike engine design. And, if you add in the first full-LED headlight on a produciton motorcycle, the first electronically-adjustable suspension on a sport bike, the first motorcycle engine braking control system, as well as the first GPS-assisted data acquisition system for a production motorcycle, the total package of the 1199 redefines the word “superbike” and takes the next logical technological step forward in this market segment…and we’ve got over 160 images of the Ducati 1199 Panigale waiting for you after the jump.
Fresh from the Ducati 1199 Panigale international press launch at the Yas Marina Circuit in Abu Dhabi, our friends from OmniMoto.it have been kind enough to share their experience on Ducati’s newest flagship model, since Asphalt & Rubber wasn’t one of the American publications invited to test Borgo Panigale’s latest creation (click this to let Ducati know that you want to see A&R at future events!).
Our Italian brother in arms, OmniMoto’s Lorenzo Gargiulo shares his initiation to the 1199, while riding around one the world’s most expensive race circuits…the lucky bastard. With much thanks to him, enjoy Lorenzo’s review and continue to countdown the months until A&R will get its own chance to flog the Ducati 1199 Panigale in a similar manner. -Jensen
It is a known fact that journalists like to complain to motorcycle manufacturers, because some OEMs give you too little notice before a press event, while others fill up your calendar with possible dates way before they have something set on their own schedule. In the present case, Ducati told us about this event almost two months ago, which for this writer has led to an incredible amount of performance anxiety that has lasted until today.
Consider this: we are testing a new bike, which is set to take the scepter as the Queen of all the Superbikes, and it is to be tested on a new track, the Yas Marina Circuit in Abu Dhabi, where no journalist in the world had ever done a lap aboard a motorcycle. Accordingly, there was enough anticipation and excitement surrounding the event to make it difficult for anyone to fully process the true performance potential of the 2012 Ducati 1199 Panigale. Fortunately, the Panigale did not disappoint our expectations, and instead went way beyond them, unleashing breathtaking performances.
The International press launch of the Ducati 1199 Panigale is underway in Abu Dhabi this week, with initial reports on Ducati’s flagship superbike being very positive. A track usually reserved for cars, not bikes, the Yas Marina Circuit is really something to behold. Situated on a man-made island off the Abu Dhabi coast, the Middle-Eastern track cost a cool $1.32 billion to construct back in 2009, and holds the distinction for being one of Formula One’s night races.
Such a setting is of course appropriate for Ducati to introduce its latest creation, and the Italian company will be showcasing the first production motorcycle with an LED headlight, the first sport bike with electronically-adjustable suspension, and of course putting journalists on the company’s much-talked-about “frameless” monocoque chassis design. Expected on dealer floors in April, the base model Ducati 1199 Panigale will cost $17,995, while the “S” will cost $22,995, and “S Tricolore” will hit the wallet for $27,995 MSRP.
While we wait for the Panigale to come across the Atlantic Ocean, Ducati has put together this video of Troy Bayliss taking a lap around the 21 turns of the Yas Marina Circuit. It’s an oddly edited video, but should bring grins to the Ducatisti in your life. Be sure to turn your speakers up to hear the Superquadro v-twin motor in all its glory.
UPDATE: On 2/10/2012, the FIM released an updated homologation list, which includes the 2012 Ducati 1199 Panigale S for racing in the World Superstock 1000 Cup.
The regulations for the 2012 World Superbike Championship are out, and two names are noticeably not present from the homologation lists for World Superbike and World Supersport: the Ducati 1199 Panigale and the MV Agusta F3. That’s right, the two biggest motorcycles to debut in 2012 have not yet been blessed to compete in this season’s two premier production motorcycle racing classes.
The first Ducati 1199 Panigale rolled off the assembly line at Ducati’s Borgo Panigale factory today, officially starting production of the Italian company’s flagship model. While maybe the the production of the first Panigale is not the most newsworthy of subjects, make no mistake at how important this motorcycle is for both Ducati and sport bikes in general going into the future. Featuring a new step in production motorcycle chassis design, we’ve also already talked at length about the number of firsts that the 1199 Panigale is bringing to the production motorcycle market.
With a hybrid chain/gear-driven camshaft, titanium valves, a wet slipper clutch, a ride-by-wire throttle, rider-selectable “riding mode” system, and 15,000 mile major service intervals, the Superquadro v-twin motor alone is a major step for Ducati with its Superbike engine design. And, if you add in the first full-LED headlight on a produciton motorcycle, the first electronically-adjustable suspension on a sport bike, the first motorcycle engine braking control system, as well as the first GPS-assisted data acquisition system for a production motorcycle, the total package of the 1199 redefines the word “superbike” and takes the next logical technological step forward in this market segment.
However features aside, what will truly be the most important aspect of the Ducati 1199 Panigale is whether or not the flagship model can live up to the hype that has been generated around the machine. While most of the attention to-date regarding the Panigale has centered on whether Ducati’s monocoque chassis design can work on the production motorcycle, after it has failed so miserably in MotoGP, the real issue for the Italian brand has nothing at all to do with the 1199′s race track prowess.








