I don’t know who sold HRC and the Repsol Honda on their aggressive social media strategy, but it is winning over our hearts and minds. It seems it was only last year that we bemoaning the un-dynamic duo of Dani Pedrosa and Marc Marquez, two riders through either their shyness (Pedrosa) or PR whitewashing (Marquez) were about as lovable to the global MotoGP audience as metal flakes in an oil change.
At that same time of course, we were being entertained by the online banter between Yamaha’s mechanics and riders, who were adding to the on-track spectacle with their off-the-track banter, insights, and analysis. What a difference a year makes though, because Yamaha Racing has reportedly clamped down on its members taking to social media, and HRC is looking more and more like a social media genius.
Latest from Repsol’s media pool is a video that pits young-gun Marquez against old-hat Pedrosa. The two Spaniards give their thoughts on each other, and…gasp…come across as the human beings that paddock insiders knew existed all along. Between Pedrosa’s late-season surge last year, and his smiling and laughing personality here, you can’t help but root for the Honda rider. The rapture is near my motorcycling brethren.