At the EICMA show in Milan last year Pirelli debuted it’s new track & street tire, the Pirelli Diablo Rosso Corsa. The marketing scheme behind the DRC was the tire’s split-personality, and how it was tailored to meet the varying needs of performance riders. Taking this concept a step further, Pirelli has now made the sidewall of the Pirelli Diablo Rosso Corsa personalizable with various WSBK, country, and naming options available. More after the jump.
Available only in Europe (for now), Pirelli has setup a web-interface to create and order the tires. The options are somewhat limited, and play heavily into Pirelli’s sponsorhip in the World Superbike series. Still, it’s a neat idea if you’re planning on getting a set of DRC’s and want to stand out a little bit from the crowd. We certainly wouldn’t mind a pair showing up on our doorstep.