If you follow where the volume and the growth in the motorcycle industry come from, then it should be no surprise to hear that Triumph has announced its intention to enter the Indian market with its motorcycles. The 109-year-old brand based out of Hinckley is just the latest of many major OEMs to enter India, whose high tariffs and exploding market necessitate a local presence by manufacturers in order to be competitive. Rest assured the rest of this post will be devoid of any mention of the irony in the British brand entering into the once British colonial market of India.
Triumph has appointed Ashish Joshi as its Managing Director for India, who prior to joining Triumph, was head of the European operations for Royal Enfield. Joshi helped establish Royal Enfield’s European presence, and has over 16 years of experience in Asia and Europe.
Commenting on Triumph’s entry to the Indian market, Nick Bloor, CEO of Triumph Motorcycles, said “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market.”