The Motorcycle Aftermarket Group (MAG) continues to be a force of acquisition in the motorcycle industry, as the group has announced its purchase of Motorcycle Superstore. Forming from the purchase a Death Staresque retail group with Motorcycle Superstore and J&P Cycles, MAG has added one of the largest online retailers of sport, street, & off-road motorcycle products to its existing interest in the largest online v-twin parts and accessories retailer.
“Since founding Superstore 14 years ago, I’ve seen it grow from a humble start-up to one of the nation’s largest retailers in the powersports industry,” said Motorcycle Superstore Founder Don Becklin. “Joining forces with J&P Cycles and creating the Retail Group represents an exciting new opportunity. Superstore has found a strategic partner that opens the door to more success and growth for all parties involved.”
MAG made headlines two years ago when it bought the troubled Cycle News publication, and has since taken the mostly print publication to an online-only magazine format. MAG also owns Vance & Hines, Performance Machine, Mustang Motorcycle Accessories, & Progressive Suspension.
As president of the new retail group, Becklin will oversee operations of both Motorcycle Superstore and J&P Cycles from his office in Medford, Oregon. However, Motorcycle Superstore and J&P Cycles will retain their unique consumer brand identities, and the two companies will continue to operate as separate businesses entities. “We want to create an environment where both J&P Cycles and Superstore keep their cultures and connection with the customer, while allowing both companies to benefit from the efficiencies and expertise of the group,” said Becklin.
The deal for MAG appears to have a dual-benefit. Not only will the group benefit from the revenue generated by the Motorcycle Superstore (and the pressroom of MotorcycleUSA), but the experience and expertise of the Motorcycle Superstore team will help boost the retail power of the group’s J&P Cycles interest. We couldn’t begin to speculate as to the benefit for Becklin and his crew.