Cycle News Acquired by Motorsport Aftermarket Group

11/23/2010 @ 4:29 pm, by Jensen Beeler3 COMMENTS

Cycle News Acquired by Motorsport Aftermarket Group  Cycle News acquired MAG 635x420

After 40 years of covering the motorcycle industry, weekly magazine Cycle News ceased publishing nearly three months ago, survived only its website. It looks like the brand will live on though, as Cycle News has been acquired by the Motorsport Aftermarket Group (MAG), the owner of such brands like Vance & Hines, Renthal, and Performance Machine. MAG will now own and operate the cyclenews.com site, and will bring back former editor Paul Carruthers, who left Cycle News right before it stopped publication. MAG plans on focusing with an online publication strategy, with the possibility of a print edition coming out at some later time.

It will be interesting to see how Cycle News adapts to a pure-play online format, competing head-to-head with other online venues. Print magazines have traditionally had a hard time adapting to the fast pace and different value sets of the online world, which is part of the reason Cycle News folded in the first place. Talking with print journalists during our time reviewing the Yamaha Super Ténéré, it was apparent to me at least the vastly different cultures and processes between the print and online worlds, we’ll see how MAG’s influence can guide Cycle News in this respect. As always, time will tell.

Source: Dealer News

Comment:

  1. Pamberjack says:

    If I could make a suggestion to Paul – add an RSS feed to the website!

    What is this, 1995…?

  2. Steve Lang says:

    Funny…I started reading CN around 40 years ago every week without fail. I even got my picture in there a couple of times when I was racing TZ 250’s in the 70’s. Those were great days of showing up in your van at an AMA National Road Race and actually having a shot of doing well or getting on the box. It’s great to see the sport now and to have followed it all these years. It’s amazing to see how it all has changed…but that’s what it’s all about. Can’t wait to see the next 40 years. Good luck CN, I’ll be watching!

  3. BikePilot says:

    If Motorsport wanted to get into online motorcycle news they should have bought A&R instead of a failing print publication me thinks… I did like CycleNews back in the ’90s though and would love to see them successful again.