The future of Husqvarna is an interesting one to mull over right now as we gear-up for the EICMA show in Milan, Italy next week. Recently acquired by KTM’s Stefan Pierer, through is Pierer Industrie AG company, Husqvarna finds itself now merged into Husaberg, as KTM has consolidated its splintered dirt bike brands back into one cohesive effort.
That move alone in an interesting one, as Husqvarna had begun tackling the on-road world while still under the stewardship of BMW Motorrad — releasing models like the Husqvarna Nuda 900 and concepts like the Husqvarna Moab. The brand now seems destined to stay in the dirt though, but that isn’t keeping Husqvarna away from releasing prototypes and concepts at EICMA, as it seems to do every year.
Husqvarna says “the prototype will offer a visual incite [sic] into the future evolution of the brand,” which should be interesting since that is the biggest question on everyone’s mind at the moment when it comes to the Husqvarna brand.
How will Pierer differentiate Husqvarna from his KTM line of dirt bikes? Will any of the company’s previous “explorations” come to fruition? And, how will the Austrians make Husqvarna profitable again? Hopefully some insight to those questions is coming forth in a few days’ time.