Movistar is to sponsor Yamaha’s MotoGP effort. At the presentation of Movistar’s broadcast plans for the Grand Prix series in Spain last week, Luis Belo, Content Director for the Spanish telecommunications giant’s digital TV channel Movistar TV, let slip that the company would also be backing the Yamaha Factory team in MotoGP, Spanish magazine Solomoto is reporting.
The announcement confirms rumors of a deal between Movistar and Yamaha, which have been doing the rounds since December. Yamaha have yet to officially confirm the deal, but that is only a matter of time.
The deal mirrors the situation in Italy, where new pay-per-view broadcaster Sky is backing the Moto3 team run in conjunction with Valentino Rossi’s VR46 merchandising brand, fielding Romano Fenati and Francesco ‘Pecco’ Bagnaia.
To help promote the pay-per-view channels which MotoGP is being broadcast on in Spain and Italy, Movistar and Sky are backing major teams in the championship.
