For the amount of media that LCR Honda generates, you would think that Lucio Cecchinello’s small satellite Honda MotoGP team is much larger than it is in actuality.
This is because Cecchinello and his crew take a different tack from the rest of the MotoGP paddock when it comes to marketing strategies — the most notable of which is the team’s revolving door livery, which lines up specific brands for races in specific markets.
A team of passionate enthusiasts, LCR Honda also has a knack for producing engaging media pieces, which can be as lurid as the Playboy sponsorship debut of LCR Honda in 2009 (NSFW), or as simple as the video shown after the jump.
For all the superlatives about MotoGP being the “premier class” of motorcycle racing, it is rare that the artwork that is performed on the track is of the same caliber as to what the teams show in their communications. This however is not the case with LCR Honda.
It is a tribute to the skill of MotoGP mechanics how easily we can forget that motorbike racing truly is a team sport. Though the rider is the most visible member of the team, the one who captures the hearts of fans and the one whose talents are most likely to inspire us, without top level support from a team, the rider is helpless. On the rare occasion that the team fails their rider, only then are we likely to recognize how good a job they do the rest of the time.
Dani Pedrosa’s nightmare in Misano was a painful example of this. On pole position, 13 points behind Jorge Lorenzo, having finished every race so far this season, and with his best chance ever finally to win a premiere class title, Pedrosa was forced to start from the back of the grid after his team couldn’t free the front tire warmer and had to move his bike from the grid to pit lane. From outside HRC, we don’t know exactly what happened.
In an effort to reduce costs and focus resources, BMW Motorrad announced today that it would be consolidating its World Superbike racing program for the 2013 Championship. Folding the factory BMW Motorrad team into the current BMW Italia squad, the Italain arm of the German company will run the WSBK program, developing the chassis, finding sponsors, and handling all race-related items, while Munich will develop the WSBK-spec BMW S1000RR’s powertrain and electronics package.
It would be safe to say that KTM is making a serious commitment to the new Moto3 racing format, which replaces the two-stroke 125GP class in 2012 GP racing. Not only is the Austrian firm developing its own Moto3 race bike from scratch, but KTM is also helping engineering firm Kalex develop a Moto3 platform which uses KTM’s purpose-built Moto3 motor for its power plant.
Announcing that it will also field a factory team in the inaugural Moto3 season, KTM has named three riders for its factory squad. Signing Sandro Cortese, Danny Kent, and Arthur Sissis, KTM is making its debut back into entry-level GP racing a big one. The Austrian company last raced in 125GP in 2009, and with its departure, left the series to be dominated by the Piaggio Group’s Aprilia and Derbi-badged machines.
Ever since it was confirmed that Valentino Rossi would be heading to Ducati for the 2011 & 2012 seasons, speculation began to swell about whether famed Crew Chief Jeremy Burgess would join the Italian rider at his new squad. The man behind Wayne Gardner, Mick Doohan, and of course Rossi, Burgess’ talents in the pit box are confirmed by the number of race victories and series championships he’s been a part of in GP racing. With many believing Rossi could not be successful on the Ducati without Burgess by his side, the Australian crew chief’s decision to follow Rossi to Ducati is an integral piece to the team’s success in the coming years, especially as Ducati prepares a new 1000cc machine for the rule changes scheduled in 2012.
With speculation rife that Burgess might stay at Yamaha (presumably to help Rookie of the Year Ben Spies), or even retire at the end of this season (Rossi said at Laguna Seca he wasn’t sure if Burgess would continue after this season), Burgess’ move to Ducati was anything but a sure thing. However this weekend at his home venue of Phillip Island and during the Australian GP, Burgess officially announced his intention to SportRider magazine that he would be following Rossi to Ducati, and continuing the pair’s successful history together.
According to our good friends at , Davide Tardozzi has just been handed his pink slip from the BMW World Superbike Team. The Italian manager has been instrumental in helping BMW get its house in order, but Tardozzi and the rest of BMW’s non-German crew are being purged from the team regardless. Tardozzi had apparently been banned from the BMW garage, as World Superbike heads to Magny-Cours this weekend, but the team’s mechanics are expected to work through the end of the season. Apparently not pleased with the idea of being replaced, the non-German mechanics are rumored to be planning a strike for Magny-Cours.
Fresh from it’s unveiling in Milan, DailyMotos has posted a video to YouTube on the Official presentation of the FB Corse MotoGP team and FB01 race bike. Garry McCoy was on hand to help take the wraps off the MotoGP contender, which has a three-cylinder 800cc motor that was originally intended for a BMW MotoGP entry. Check the unveiling after the jump.
After debuting the 2010 Fiat-Yamaha MotoGP team and the new(ish) YZR-M1, news came out that the Fiat-Yamaha team, like many other teams before them, will not be sharing data between its two riders, effectively erecting a wall in the Fiat-Yamaha garage. The news was confirmed by Masahiko Nakajima, MotoGP Group Leader and Fiat Yamaha Team Director, that there will be no sharing of data between the two riders this year as they battle for the MotoGP Championship once again. The issue has already made its first divide, as Lorenzo and Rossi have expressed very different sentiments on the topic.
There seems to be a shuffle going on in the Fiat Yamaha camp, as a slew of Yamaha’s engineers will be headed to HRC for the 2010 MotoGP season.
With most of the technical talent coming out of Jorge Lorenzo’s side of the paddock, Daniele Romagnoli, Lorenzo’s former team manager, may have familiar faces if he does end up with the factory Honda team.
After much back and forth, Kawasaki has finally announced that Tom Sykes will be joining Christopher Vermeulen on its factory World Superbike team, riding the 2010 Kawasaki ZX-10R. Sykes, who is currently Ben Spies’ partner at Sterilgarda Yamaha, will be making the switch to Team Green, where he will once again be playing second fiddle.
It looks like Kenny Roberts will be returning to premiere motorcycle racing, this time in the upcoming Moto2 series. The new Moto2 series is almost a replay of Roberts’ earlier endevours into MotoGP, a honda motor and a custom chassis.ÊRoberts bowed out of MotoGP in 2007 after money dried up for his Proton backed team, and they were not able to remain competitive.
However, with the expected lower costs of running in the Moto2 series, Roberts may have found the perfect fit for his tight budget, and custom chassis making experience. Also, with Robert’s team already in place loosely, working on a 600cc track bike, the conversion over to the Moto2 should be fairly painless.