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The news that Dorna had been handed control over the World Superbike series struck terror into the hearts of WSBK fans around the globe. The fear was Dorna would use its position of controlling both World Superbikes and MotoGP to widen the technical gap between the two series in an attempt to cut costs.

With Dorna having so often complained that World Superbikes was encroaching on MotoGP territory, and with MotoGP’s technical regulations becoming ever more restrictive, the logical step would appear to be to severely restrict the level of machinery used in WSBK.

Over the winter, and during the first round of the 2013 World Superbike series, talks between Dorna, the Superbike teams, and the manufacturers involved in the series failed to make much headway. The factories could not agree among themselves what level of modification to allow, while the teams were unimpressed by Dorna’s demands that a WSBK machine should cost 250,000 euros a season, stating that the money saved in the bike would only be spent elsewhere.

Talks had continued at the IRTA test at Jerez, with Dorna’s new World Superbike boss Javier Alonso present, and engaged in private discussions with the bosses of HRC, Shuhei Nakomoto, Yamaha Motor Racing, Shigeto Kitegawa, and Ducati Corse, Bernhard Gobmeier.

We have learned that since then, further telephone discussions have taken place with Kawasaki boss Ichiro Yoda and Suzuki’s Shinichi Sahara, while Alonso had previously spoken to Aprilia Corse boss Gigi Dall’Igna at the Jerez circuit, during their test there.

Not soon after KTM CEO Stefan Pierer dismissed the viability of electric motorcycles, and told Italian journalists that the Austrian company was scrapping its plans to build an electric dirt bike, the KTM Freeride E, KTM has announced the KTM E-Speed electric scooter study, with Pierer even making the bold statement that “we at KTM are completely convinced of electric mobility as a perfect complement to conventional powertrains.”

Debuting the machine at the Tokyo Motor Show, KTM has appropriately recycled the same battery and motor technologies from the Freeride E concept, and put them in the unimaginatively named E-Speed scooter. Using a liquid cooled 14.75 hp / 26.5 lbs•ft motor, KTM has opted for a larger 4.36 kWh battery pack for its metro-targeting scoot.

There was much consternation ahead of the Jerez MotoGP test, when it emerged that the Factory Yamaha MotoGP team had imposed a new social media policy. Given that Yamaha has perhaps the strongest presence on social media of all MotoGP teams, fans feared that the access they had been given would be restricted.

Apart from riders Valentino Rossi and Jorge Lorenzo, Yamaha also has Alex Briggs, mechanic to Valentino Rossi, Ramon Forcada, crew chief to Jorge Lorenzo, and Wilco Zeelenberg, team manager to Jorge Lorenzo on their payroll, all three popular figures on Twitter.

At the official launch of Yamaha’s 2013 MotoGP campaign, we spoke to Yamaha Racing Managing Director Lin Jarvis to ask about the policy, and try to clear up any confusion surrounding the situation. Our first question was naturally, did Yamaha indeed have a new social media policy?

Sales figures are a closely guarded secret in the two-wheeled realm, especially when it comes to numbers for specific motorcycle models. It is a shame really, as these are the kind of numbers that we here at Asphalt & Rubber love to pour over for hours, looking for insights, trends, and meanings. So for us, the above graph is made of pure motorcycling gold.

Taken from the Ducati 1199 Panigale R international press launch, where Ducati Motor Holding’s General Manager Claudio Domenicali shared with the assembled journalists the first-year sales figures for each of the Italian company’s Superbike models, the above is a direct recreation of the presentation’s slide, which unsurprisingly Ducati didn’t include when it handed us a copy of the PowerPoint presentation.

In the age of computers and smartphones, not to mention a room full of moto-journalist, it is hard to imagine how Ducati didn’t foresee this information being disseminated to the public, but I digress. After the jump are some of my initial thoughts from looking at the data on each model. We’ll be playing more with this information in the coming days as well.

Marc Marquez entered MotoGP surrounded by hype and with high expectations. After a wet test at Valencia, where he showed he was fast, but not quite how fast, the Spaniard went to Sepang, where he posted very good times in a private test. At the full Sepang MotoGP tests, Marquez was genuinely impressive, never finishing outside the Top 4.

At Austin, Marquez stunned observers. The young Spaniard, still only a rookie in the MotoGP class, with only a few days on a MotoGP bike under his belt, dominated at the Austin test, topping the timesheets on all three days of the private test. It was not as if he didn’t have any competition at the circuit: both the factory Yamaha and Honda teams were at the Austin test, and Marquez beat Dani Pedrosa, Jorge Lorenzo and Valentino Rossi to set the fastest time.

So it was something of a surprise when Marquez failed to duplicate his impressive pace in Malaysia and Texas when MotoGP rolled up at Jerez for the final test of the season.

Though Marquez was 3rd fastest in the wet, once conditions improved – though they were never perfect – the Repsol Honda rookie got left behind a little, finishing the second day in 7th spot, nearly 1.2 seconds behind fastest man Valentino Rossi, and 5th spot on day three, 0.6 behind Cal Crutchlow.

Marquez left the three day test as 6th overall, six tenths behind the fastest man of the test Cal Crutchlow, and over a tenth behind Stefan Bradl, his main rival during the 2011 Moto2 season.

So what happened? Where did Marc Marquez’ speed suddenly disappear to? When asked by reporters on Sunday, the Spaniard had a few explanations. “Today was difficult,” Marquez acknowledged, “but I think it’s normal. It was the first time in dry conditions on this track.”

Last week we reported to you that Suzuki Motor of America was set to cut 10% to 20% of its powersports dealerships, as a part of its corporate restructuring and bankruptcy of the now defunct American Suzuki Motor Corporation. Clarifying that news, Suzuki has given a clearer figure, saying that 98 of the company’s 930 dealers will be getting the axe.

According to Suzuki, the roughly 10% of dealerships that did not see their contract assumed by Suzuki Motor of America accounted for only 2.5% of the company’s retail sales in the past 12 months (2.8% of retails sales in the past three years), making Suzuki’s actions more of a culling of the herd than anything else.

In its May issue, Consumer Reports dives into the topic of motorcycle reliability, and confirms what many of us already knew: bikes from BMW and Harley-Davidson were reported to be less reliable than those from the Japanese OEMs.

Interestingly enough however, BMW and Harley-Davidson owners were also far more likely to make a repeat-purchase with their chosen brand than were owners of Japanese motorcycles, sans those of Hondas, which scored just slightly lower than BMW and Harley-Davidson on customer retention.

Looking at customer complaints of “major” mechanical problems from the last four years, the report from over 4,000 motorcycle owners confirms the high-water mark set by the Japanese OEMs on motorcycle reliability, but also shows the power of good branding as it translates into brand loyalty and customer retention.

While Kawasaki, Suzuki, and Yamaha may be winning the minds of riders with their production prowess, they are losing the hearts of consumers, which is interesting since any salesman will tell you it is easier to keep a current customer, than to make a new one.

Remember when the Ducati 1199 Panigale hit the shores of Japan, and the Bologna Bullet got an ugly mid-pipe and exhaust can welded into place, whiled the underslung exhaust cans welded shut? It was such an affront to the senses of some of our loyal Ducatisti readers, our comments section was flooded with the word “hoax” and the cry to burn it with fire.

Unlike Santa Claus, the Japanese-spec Ducati 1199 Panigale is very real Virginia, and it features other changes beyond its monstrous exhaust to help quiet the beast that resides within its fairings.

Ducati is not alone in the list of brands that have seen the gorgeous lines of their machines ruined by the strict noise and emission standards of Nippon. Committing yet another crime against motorcycling, we have for your viewing terror official photos of the Japanese edition of the MV Agusta F3 675 — yes, the exhaust can of doom makes a return appearance.

Right or wrong ethically or legally, we doubt that the Circuit of the Americas is going to come out winning the PR battle that Kevin Schwantz is waging against the Texan race track right now, but we do know that Mazda Raceway at Laguna Seca just scored some easy points.

Welcoming the former GP Champion to the track today, Laguna Seca’s Gill Campbell also formally invited Schwantz to attend the upcoming Red Bull US GP that will be held at the Californian circuit later this summer.

After witnessing the World Superbike Championship relegated to the obscurity of the beIN Sports channel for live race coverage (it was good coverage though), American motorcycle race fans can rest easy, as Dorna has finally inked an American TV deal for MotoGP.

Signing a three-year deal with FOX Sports, the 2013 MotoGP Championship will again air on the SPEED Channel, which will then become the FOX Sports 1 channel later in August (the Indianapolis GP will air during the new channel’s premiere week).

The news is a relief for the fans who thought MotoGP would go without television coverage in the United States this year, though that was never really a possibility.

To its credit, it looks like FOX Sports will give more extensive coverage to MotoGP, with the US qualifying rounds and pre-race coverage being broadcasted on TV. Free Practice and on-board footage will be available as well, although they will be sequestered to SPEED.com and SPEED2.

Fresh with its “zebra” and “cheetah” racing schemes, Team Icon Brammo is back racing the Brammo Empulse RR for the 2013 season. Taking part in the new electric motorcycle racing series jointly created by the FIM and TTXGP (a name is coming forthwith), Brammo has also gotten the green light to race the Empulse RR in the AFM amateur races (we hear Steve Atlas will be doing the honors against the gas bikes).

While Atlas and his teammate Eric Bostrom will hopefully be turning heads with their on-track prowess, there is little doubt that the dynamic duo will be getting some attention with these eye-catching race liveries. Atlas will race the red “cheetah” bike, while Bostrom will campaign the white “zebra” machine (our favorite). There is no word yet if they will wear matching animal costumes, but fingers crossed. Moar photos after the jump.