The Ducati Panigale R and Its Carbon “Wheel Cover”

While everyone else seems to be turning a blind eye to aerodynamics, Ducati continues to be the brand pushing the aero envelope with its designs. As such, World Superbike fans may have seen this weekend that Chaz Davies was sporting a unique rear end, as Ducati Corse continues to experiment with a lenticular wheel setup. A piece of technology borrowed mostly from cycling, the carbon fiber disc “wheel cover” provides a more slippery surface for the wind to flow over, than the chaos that comes from a spinning spoked wheel on a motorcycle. Ducati has played with a lenticular wheel before, with Michele Pirro sporting the design in the recent MotoGP testing season.

Pirelli Responds to WorldSBK Tire Woes with Change

The Misano round of WorldSBK was dominated by talk of tires. As such, following a weekend fraught with failures, Pirelli will revert to an older specification of tire for the Laguna Seca round. The move sees Pirelli at a crossroads, after a series of high profile incidents during the scorching weekend in Italy. This includes Michael van der Mark’s crash from the lead of Saturday’s race, after a tire failure saw the Dutch rider robbed of his chance to claim his first podium for Yamaha. One has to remember too, Jonathan Rea also crashed out of the lead at the previous round in Donington Park, as it was a shock to see the previously robust Pirelli fail once again.

Oh My, The “Miracle Mike” Is One Tasty Indian Scout Build

That’s it. Hell must be freezing over, as I just had to mop up the floor after looking at photos of a cruiser. What you see here is called the “Miracle Mike” and it is the creation of the minds at Young Guns Speed Shop. The bike is built off the Indian Scout, an affordable entry-level cruiser that boasts pretty good performance for its $10,000 price tag, but is generally a pass for anyone that likes leaning more than 31°. Here at Asphalt & Rubber, we’ve had a bit of time on both the Scout and its sibling, the Victory Octane, and found the models to be potent, but in need of a better gearbox and front brakes…and a serious diet wouldn’t hurt too. The Swiss minds at Young Guns seemed to think the same, making smart improvements to the Indian Scout for their creation. And heck, a little nitrous “go juice” never hurts, right?

In Search of the Ultimate Motorcycle Paddock Stand…

Here is something interesting that popped up in my social media feed recently (see, online maketing does work!), which I thought was worthy of sharing with Asphalt & Rubber readers, as I am in search of the ultimate set of paddock stands for my fleet of motorcycles. Dynamoto is a new brand name in the age-old paddock stand business. It is rare to see new things in this space, but the folks at Dynamoto seem to have an interesting concept, as its a bike lift that can move freely around the garage with the bike still on it, using a novel dual-axis wheel design. If your garage is as choked full with motorcycles as mine is, being able to move a bike easily, especially on a service stand, is a valuable ability to have. Dynamoto seems to have this very need in its mind with its clever design, though their design does have its flaws.

2018 Yamaha YZ450F Debuts with Tuner App

Not one to let the other brands have all the fun, Yamaha has debuted its all new 450cc class motocross bike, the 2018 Yamaha YZ450F, which features the first engine tuning app available for a production MX bike. The new Yamaha YZ450F is truly an all-new machine, with a new engine, frame, and bodywork. For bonus points too, the new YZ450F comes with an electric starter, which means MX riders can now skip leg day at the gym, and still get their bikes running on race day. Available in July, in either “Team Yamaha Blue” or “White” color schemes, the 2018 Yamaha YZ450F will cost $9,199 MSRP. This price includes the onboard communication control unit (CCU), which allows the rider to connect to the bike via smartphone.

Pikes Peak Gets EMT Motorcycles from Ducati

The Pikes Peak International Hill Climb is rapidly approaching, and the iconic “Race to the Clouds” continues to mature, despite this year being its 95th running. Helping mitigate the safety issues that come with racing on the mountain’s 156 turns is Ducati North America, which already supports racer mentoring with the Squadra Alpina program. Now, Pikes Peak is taking another step forward. Again with the help of Ducati North America, the Pikes Peak International Hill Climb will have emergency first-responders on motorcycles. This is a page taken straight out of the Isle of Man TT, where traveling marshals move by sport bike between checkpoints, and are often the first medical personnel on the scene of a crash.

More Photos and Details of the MV Agusta RVS #1

Yesterday we showed you the MV Agusta RVS #1, the first creation from the Italian marque’s Reparto Veicoli Speciali program, which is making limited run machines out of MV Agusta models. Reparto Veicoli Speciali comes straight out of the Castiglioni Research Center, MV Agusta’s design studio, and this division will focus solely on making dedicated bikes for special customers. One bike, one customer, is the premise. The RVS #1 might bear familiar lines to the MV Agusta Brutale 800, but this machine is hand-built and features the most powerful three-cylinder engine in MV Agusta’s lineup, with 150 hp coming from the 350 lbs (and Euro IV compliant) machine.

The Updated 2018 Husqvarna FS 450 Supermoto Debuts

Husqvarna continues to be the only motorcycle manufacturer with a race-ready supermoto, straight from the factory, and what a machine it is, the Husqvarna FS 450. For the 2018 model year, the Swedish brand has added more updates for the Husqvarna FS 450, keeping it at the pointy end of technology. The big changes come in the form of a new slipper clutch from Suter, and brand that any MotoGP team should be familiar with, along with a new map switch control on the handlebar, which continues to toggle on and off the bike’s traction control, dual engine maps, and launch control features. The last change of note for the 2018 model year that Husqvarna wants us to share is that fact that there is a new graphics package…this year, the seat is blue.

MV Agusta Debuts Its First “RVS” Motorcycle Concept

The intrigue is finally over in regards to MV Agusta’s new “Reparto Veicoli Speciali” or “RVS” program, with the Italian marque debuting its first creation from this special vehicle development unit. An intersection between the designers and engineers at MV Agusta’s Castiglioni Research Centre, RVS is what happens when you let designers be free with their imaginations, and you let engineers create those ideas unfettered – at least, so says MV Agusta. The result for this fist iteration is a very unique looking MV Agusta Brutale 800, which has a bevy of custom pieces on it that make it look like a café racer / scrambler type of machine.

Honda Says It Will Introduce an Electric Scooter in 2018

Talking at the company’s annual press conference and meeting, Honda Motor Company President & CEO Takahiro Hachigo said that the Japanese brand would debut an electric scooter in 2018, presumably as a production model. Hachigo went on to say that Honda is working on creating what it calls a “highly convenient system for electric commuters” that includes detachable mobile batteries to facilitate quicker recharge times for electric vehicle users. Big Red is said to be considering a partnership with courier service Japan Post to demonstrate its swappable battery system. However, this news is not the first time that we have seen Honda exploring electric scooter systems for urban systems,, nor is it the first time that Honda has explored the technology for businesses.

Let’s Hype This Bitch! – 60 Day Wait for the 2010 Ducati Multistrada 1200

05/24/2010 @ 2:30 pm, by Jensen Beeler10 COMMENTS

Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?

Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?

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For The Sake of the Game [Updated]

12/09/2009 @ 2:51 pm, by Jensen Beeler27 COMMENTS

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UPDATE: You can find Azhar Hussain’s response to this article on Brammofan.

Last week when I wrote my op-ed, I was content to say my piece on the issue of TTXGP/Mavizen conflict of interest, and then move along with other things. But considering the response the piece got, not only by Azhar Hussain himself, but also by others in the industry, as well as the recent announcements of Zero Motorcycles and Mission Motors entering the TTXGP racing series, I thought I’d give the issue another pass. Ignoring the name-calling, accusations of professional misconduct, and general pettiness that followed, I wanted to address and few things that have developed in this space, and why I’m still thankful the FIM split from TTXGP.

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Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

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Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.

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Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?

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Tradition Is Not A Business Model: Zero Motorcycles

10/05/2009 @ 3:32 am, by Jensen Beeler17 COMMENTS

Walking into the office of a company is always an interesting experience. For a company, the work place is the first expression of the company’s culture. Similarly, workspaces are often a reflection of the people that work inside them, an occupational rorschach test if you will. Yet, despite its importance and revealing nature, a company headquarters is rarely experienced by the end-consumer. It is an interesting disparity that occurs in every industry, and the electric motorcycle scene is no different.

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Tradition Is Not A Business Model

09/28/2009 @ 2:58 am, by Jensen Beeler10 COMMENTS

In my last year of business school I had to write a business plan in order to officially obtain a concentration in Corporate Innovation & Entrepreneurship. This was before the complete global economic meltdown, and entrepreneurship was still very much a dirty word in the hallowed walls of our MBA program. Many of my classmates were hoping for Wall Street jobs, and the class all-stars were all vying for jobs at the hottest hedge funds, so the idea of starting a company that would likely pay a negative paycheck in its first couple years was very much a foreign concept. It comes as no surprise then that only four or five business plans were submitted for consideration for the course concentration; one of which was mine, entitled Tradition is Not a Business Model – An American Sportbike Business Plan.

In this article, and its subsequent series of articles, I hope to re-examine what it means to start a motorcycle company in the United States. While my original business plan centered around the concept of a traditional motorcycle with an internal combustion engine, this series of articles will instead take the opportunity to look into corporate innovation in the motorcycle industry, through the lens of the newly formed electric motorcycle sector. In what I hope will become a weekly conversation on business in the motorcycle industry, we begin our discussion first with the perspectives of four entrepreneurs, which you’ll see in the coming Sunday Editions of Asphalt & Rubber.

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Stay of Execution on Lead Containing Dirt Bikes for Kids

04/24/2009 @ 6:09 pm, by Jensen Beeler1 COMMENT

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It looks like there will be a respite over the battle to keep childrens’ dirt bikes on the showroom floors as the Consumer Product Safety Commission and officials representing motorcycle manufacturers and dealers have come to an agreement that will temporarily lift the federal ban on children’s motor vehicles that contain lead. The Motorcycle Industry Council has released at statement of its own about the temporary measure, and while they are pleased with the announcement, they urge Congress to step in and make a more permanent solution for children riders. 

 

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BMW S1000RR To Be Priced Against Japanese Superbikes, Cheaper Than Ducati & KTM

04/17/2009 @ 12:36 pm, by Jensen Beeler5 COMMENTS

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BMW Motorrad USA will show the S1000RR superbike in the United States for the first time this coming Memorial Day weekend at the Miller Motorsports Park World Superbike round, with the bike hitting US dealership floors by January 2010. Pieter de Waal, Vice President of BMW Motorrad USA, has revealed that BMW intends to position the S1000RR against litre-class superbikes from Japan.

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The Ducati Desmosedici’s Carbon Fiber Frame

04/16/2009 @ 3:33 pm, by Jensen Beeler1 COMMENT

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Ducati at the Qatar GP race last week release more photos and information on the Desmosedici GP9’s new carbon fiber frame. Ducati calls this “the next step in the advancement” of their GP series motorcycles. The objective behind the new frame is to create a chassis set-up in which each element carries out a specific function, to obtain the desired rigidity with as little weight as possible, thus attaining maximum efficiency.

 

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