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CEO Tips New MV Agusta Brutale in the Works

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Many words lately have been spent telling the tale of MV Agusta, as the Italian motorcycle manufacturer is at an interesting crossroads for its future. It’s marriage with Mercedes-AMG failed, and now MV Agusta is in a precarious state, financially.

Because of its financial troubles, the motorcycle brand from Varese, Italy has had to rethink it production goals, and its model lineup.

MV Agusta CEO Giovanni Castiglioni sat down with Alan Cathcart (that interview is slowly making its way out from the publications that Cathcart works with internationally) about this subject, and many other topics of interest.

One of the more interesting elements to come from their discussion is MV Agusta’s work on a new inline-four platform, and when we can see MV Agusta’s most iconic models getting a refresh.

We originally thought this delayed endeavor would manifest itself in a new superbike platform, with the next-generation MV Agusta F4 debuting shortly, but as Castiglioni reveals, the first new four-cylinder from MV Agusta will not be and F4, and instead will be a Brutale.

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MV Agusta Working on New Four-Cylinder Platform

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Even though we just finished covering the Red Bull Grand Prix of the Americas, Yours Truly is still on the road…and I’m actually all the way out in Saint-Jean-Cap-Ferrat (near Nice, France) for the international press launch for the MV Agusta Turismo Veloce 800.

We have just had the media debrief on the new Adventure-Sport machine, where MV Agusta President and CEO Giovanni Castiglioni had some interesting news.

First, the Turismo Veloce is the last of the new three-cylinder models from MV Agusta, as the Italian manufacturer feels it has completely exhausted the market segments for the three-cylinder platform.

Second, the MV Agusta is in the process of bringing out an all-new four-cylinder platform, which we presumably will start seeing as early as the 2015 EICMA show, as MV Agusta expects to debut four new models for 2016.

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Not-A-Review: 2015 MV Agusta Motorcycles

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As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery.

I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst.

Our course was the infield section of AutoClub Speedway, which is very tight and short. And to add to the mix, we had intermittent light rain, which made half of the course fairly slippery.

Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

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MV Agusta USA Announces 2015 Pricing

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MV Agusta USA has released the pricing info for its 2015 model year motorcycles, after the Italian company had re-evaluated its pricing strategy in the USA. Accordingly, MV Agusta has gotten very aggressive with its US pricing, with several models seeing a modest price decrease, or ABS added for free.

The biggest price drop is the MV Agusta Rivale, which has been made more affordable and to give room for the touring-oriented MV Agusta Stradale. The MV Agusta Turismo Veloce has been added to the 2015 model year list, as expected.

But, perhaps most surprising is the announcement of the MV Agusta F4 RC — a motorcycle that was leaked ahead of the EICMA show, but was not shown at the Italian motorcycle fair. No details on the machine exist on MV Agusta’s public or press sites, but we can expect a 200+hp superbike that’s ready for racing homologation.

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MV Agusta Turismo Veloce Finally Coming in Spring 2015

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MV Agusta has this nasty habit of debuting motorcycles in the autumn trade shows, and then taking a couple years to actually produce the machines for public consumption. Such was the case with the MV Agusta F3, the MV Agusta Rivale, and now with MV Agusta Turismo Veloce.

The Varese company’s challenge to the Ducati Multistrada (which will be a new model for 2015, by the way), the MV Agusta Turismo Veloce builds upon the now exhausted aesthetic of the Italian company, adding a more upright seating position and touring focus to the brand’s lineup.

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