One of the worst-kept secrets in the motorcycle industry, Mercedes-AMG has now officially acquired a 25% stake in MV Agusta S.p.A. The news also sees Mercedes-AMG and MV Agusta signing a long-term partnership agreement, as well as collaboration on future sales and marketing efforts.
Neither Mercedes-AMG, nor MV Agusta, are talking the price of the 25% investment, though rumors peg the cost of the deal around €30 million — a very good valuation compared to the €747 million Audi paid for Ducati Motor Holding just two years ago. Also as a part of the agreement, Mercedes-AMG will appoint one member to MV Agusta’s board of directors.
News of Mercedes-AMG eyeing an acquisition of MV Agusta have been circulating for some time now, likely as the deal has continued to evolve between the two parties. Now, Italy’s reliable Motociclismo is reporting that AMG has agreed to purchase a minority position, likely around 20% of the company, the announcement of which will be made at the EICMA show in Milan, Italy. The deal shouldn’t see too much involvement from Mercedes-AMG in the affairs of MV Agusta, however the stock purchase will certainly put some much need capital in the Italian motorcycle company’s coffers.
A plethora of Indian Financial publications are reporting that Hero MotoCorp has bought a 49.2% stake in Erik Buell Racing for $25 million. Hero MotoCorp is India’s largest two-wheel manufacturer, and for a year now has partnered with Erik Buell Racing for technical development, as well as sponsoring the American company’s AMA Pro Road Racing team for the past two seasons. Today’s news confirms numerous rumors we have heard about the Hero investing in EBR.
Bajaj’s appetite for KTM stock seems to be never-ending, though slow in digestion, as the Indian company has acquired another 1.21% of the Austrian motorcycle maker. Gobbling up shares from other minority holders on the open market, Bajaj now has a 39.3% interest in KTM, while majority shareholder CROSS continues with its 50.1% stake.
CROSS has made it clear it intends is to remain the majority shareholder, and has no plans of selling-out its position to the Indian company (or has it?). So, no corporate takeovers just yet, but a continuation of an interesting move by Bajaj in investing with KTM.