After updating their company logo last year at EICMA, Ducati felt it was time to get the Ducati Corse logo in-line with the new company branding. As such, at Milan this week the company announced a new racing logo, which has already begun to show up in the United States, and will work its way into Europe and other markets as they deplete current usage of the old mark.
Along with the line of 2009 motorcycles presented at EICMA, Ducati CEO, Gabriele Del Torchio gave the world a glimpse of the new company logo.
It is an evolution of the historic brand name, which now includes a new red shield featuring a graphic symbol alongside the classic Ducati script, making this motorcycling logo even more eye-catching and unique and communicating passion, competition and performance.
To accompany the launch of this new logo, Ducati has produced a video to highlight its distinguishing features – including the fun and passion that have always been part of the Ducati spirit.
Source: Ducati
What’s Italian for “Holy Crap! It looks like we know what we’re doing!”?