Say Hello to Your New Pet Yamaha MOTOROiD

Yamaha has a bevy of tech that it plans on displaying at the Tokyo Motor Show later this month, and one of the more intriguing world premieres is the Yamaha MOTOROiD concept. A futuristic take on the motorcycling condition, Yamaha’s MOTOROiD seems to be part motorcycle and part pet dog, with the two-wheeler able to recognize its owner and interact with them, like a living creature. This is because the Japanese brand boasts that it will use artificial intelligence to bring people new experience of “Kando” – the Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value. The concept is certainly an interesting take on how humans interact with their motorcycles.

A Short Review of the 2018 Aprilia Shiver 900

For the 2018 model year, Aprilia is updating two long-time members of its lineup, creating in the process the Dorsoduro 900 and Shiver 900 motorcycles. Today we will focus on what it is like to ride the Shiver 900, though many of our thoughts about this updated roadster are similar to those we published about the Dorsoduro 900 yesterday – you can read those here. While previous iterations of the Aprilia Shiver 750 were fairly forgettable, the overhaul that has been given to the Aprilia Shiver 900 makes the peppy roadster one worth considering. Dare we say, it surprised us. The engine is of course revised, and is now Euro4 compliant, but Aprilia has added a more robust electronics suite, as well as new hardware pieces and chassis updates.

A Short Review of the 2018 Aprilia Dorsoduro 900

It is tough work reviewing two motorcycles in one day, but that is exactly what we did this past week in Ventura, California – as Aprilia USA had us riding the new Dorsoduro 900 and Shiver 900 motorcycles. Coming to the United States for the 2018 model year, the Aprilia Dorsoduro 900 gets a much-needed update for its tenth birthday, with Aprilia overhauling the affordable maxi-motard with some needed upgrades and modern touches. In addition to a revised and bigger engine, which is now Euro4 compliant, the Aprilia Dorsoduro 900 gets a modest electronics suite added to it, as well as new hardware. The overall design of the bike hasn’t changed much, which is perhaps a good thing, as the Dorsoduro has always been a visually appealing motorcycle.

MotoAmerica’s Shelina Moreda Is the Newest CoverGirl

Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal. Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women. Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain.

Alta Adds Enduro Model to Its Electric Lineup

The electric motorcycle lineup from Alta Motors quietly grew larger today, with the San Francisco startup adding an electric enduro model to its range. As such, say hello to the 2018 Alta Motors Redshift EX. The bike is pretty straightforward, as it takes the motocross-focused Redshift MX, makes some chassis changes and adds a license plate, so you can go shredding off-road and on-road alike. To the finer details, the chassis changes include an 18″ rear wheel, narrower rake and larger offset, a WP rear shock with a custom reservoir, a smaller rear brake, and Metzeler 6 Days Extreme tires. All of this adds up to a 275 lbs electric motorcycle (which is kind of a thing right now) with 40hp at the rear wheel, and 120 lbs•ft of torque at the countershaft sprocket.

Ben Spies Making a Return to Motorcycle Racing?

Could we see the return of Ben Spies to motorcycle racing? That’s the talk of the paddock right now, and the former MotoGP racer is helping fuel the fires with his social media posts. Our sources point to Spies gearing up for a return to domestic racing, as he looks to ride in the MotoAmerica Championship (presumably on a superbike), and possibly also as a team owner as well, fielding his own entry. This should come as a surprising but welcomed bit of news to motorcycle racing fans, as the 33-year-old seemingly retired from motorcycle racing after the 2013 MotoGP Championship season, after extensive damage to his shoulders seemed to rule him out of a future of racing motorcycles.

Ducati Will Stay as a Part of Volkswagen

Reports out of Italy are confirming the news that Ducati will remain as a part of the Volkswagen Group, with the German company ceasing its pursuits of divesting the Italian motorcycle company from its ranks. This shouldn’t come as a surprise to anyone following Ducati’s business situation, as reports of the divestiture stalling out were circulating this time last month. The news seems to come with a bonus, with Ducati CEO Claudio Domenicali reportedly confirming the news internally (other reports quote Audi CEO Rupert Stadler doing the same as well). With that, Evercore Partners – the investment bank that was hired to solicit bids on Ducati Motor Holding – will stop pursuing brands that may want to see Ducati within their corporate holdings.

Rumor: Street-Touring Version of the Kawasaki H2 Coming?

I like this rumor. I like what this rumor says. And, I like that this rumor doesn’t seem to go away. The scuttlebutt of the motorcycle industry right now is suggesting that the street-shredding Kawasaki Ninja H2 might be joined by a sport-touring variant. This Kawasaki Ninja H2 GT – as some are calling it – takes the potent supercharged liter-bike, and makes it a little bit better suited for long-distance riding…well, as better suited to touring that a 200hp+ fire-breathing motorcycle can be. It remains to be seen how Kawasaki plans to expand its supercharger lineup of motorcycles: whether these rumored new machines will vary slightly in form-factor to accommodate different kinds of riding (using the current H2 as a platform for new models), or if Kawasaki will debut an all-new chassis design for these rumored motorcycles.

Solid-State Batteries, A Game-Changer for EVs?

This week’s big news is that California is looking at how it can join China, France, The Netherlands, and the United Kingdom in the banning of internal combustion engines in the coming decade(s), a move that will surely be a shot in the arm for electric vehicles. While the social and political pressures are coming into alignment for electric cars, trucks, and motorcycles, the technology for these next-generation vehicles is still not fully baked, and the biggest rate-limiter for EVs are their batteries. That is about to change, however, with solid-state batteries (a battery that has both solid electrodes and solid electrolytes) looking like the silver bullet that could make electric vehicles comparable in performance and price to their internal combustion counterparts.

Investigator Releases Report on Nicky Hayden Crash

On May 17th, 2017, Nicky Hayden was out training on his bicycle, near the Adriatic Coast, when he was struck by car in an intersection very close to the Misano World Circuit. The incident would prove to be a fateful one, and send ripples through the motorcycle industry, as Hayden died five days later in a hospital outside of Rimini, Italy. Since then, the accident has been under investigation by the local prosecutor, and the results of that forensic investigation have now been released to the public. Reconstructing the incident through statements made by the driver, eyewitnesses, and CCTV video footage, the investigation has found fault on both sides of the crash – assigning 30% of the blame to Nicky Hayden, for running the stop sign, and 70% of the blame to the driver, for excessive speed.

AMA Pro Flat Track is Now American Flat Track

09/26/2016 @ 3:53 am, by Jensen Beeler13 COMMENTS

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Flat track racing in the United States is getting a makeover, with AMA Pro Flat Track changing its name to American Flat Track (AFT). This change comes during an interesting time, with flat track racing seeing a renaissance in its two-wheeled racing spectacle.

Reading our minds, the press release from AMA Pro Racing says that the rebranding comes as “the dawn of a new era for America’s favorite motorcycle sport,” which also comes as American Flat Track also ushers in a new class structure for professional flat track racing.

As you would expect then, AMA Pro Racing is also announcing its new racing classes for the newly named American Flat Track series.

There will be an AFT Twins class, with two-cylinder motorcycles, 650cc to 999cc, which will cater to the series’ top riders; and then there will be an AFT Singles class, with 450cc single-cylinder machines, which will serve as a feeder for the AFT Twins class.

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I’m on my second-to-last airplane ride on this two-week travel stint, and while I might be headed to San Diego, CA for the Ducati XDiavel launch, my thoughts are still back in Spain, on another Italian motorcycle manufacturer: MV Agusta.

There has been a fair bit of news to come from the 2016 MV Agusta Brutale 800 launch (read our review here), namely that MV Agusta has a bevy of new motorcycles due to break cover in 2016.

MV Agusta has a new logo as well (shown above), though I doubt you have noticed the subtle changes made to the design, as the new logo looks pretty much exactly like the old logo, minus some very hard-to-notice changes to the positioning of the lettering and gear graphic. Along with the new logo design comes with a new tagline: Passion. Precisely Crafted.

MV Agusta CEO Giovanni Castiglioni says that the new logo and new tagline come with MV Agusta’s new raison d’être of building motorcycles that focus on the needs of the motorcyclist.

A statement like this of course then begs for the follow-up question: were the previous models not built with motorcyclists in mind? Tongue-in-cheek riders might answer that rhetorical question in the affirmative.

Joking aside, in front of us we have a marginally different logo, accompanied by some good business-bullshit bingo…so what’s the real story here? Let me explain, long-windedly of course.

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The Most Important Thing about the Kawasaki H2?

09/11/2014 @ 2:13 pm, by Jensen Beeler13 COMMENTS

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The supercharged Kawasaki H2 teasers continue to come from Team Green, though none since the “sound video” have really given anything away about the new sport bike. Today’s video, the fifth installment, doesn’t really whet our appetite either, though we thought we’d share it for one good reason, the Kawasaki River Mark logo.

There is something fundamental that motorcycle enthusiasts have to understand about the Japanese manufacturers, and that is the fact that their motorcycle business constitutes a very small portion of the companies’ overall operations and incomes.

Historically, the motorcycle divisions of the Big Four have been the epicenter for corporate bragging between these Japanese conglomerates — they told all of Japan, “look what we can do.”

In the case of Kawasaki, it is truly only a small part of Kawasaki Heavy Industries, which builds ships, heavy equipment, aerospace parts, trains, and even parts for nuclear power plants. There aren’t too many industries where Kawasaki doesn’t have an interest, and its motorcycle division is where it shows off its technological prowess…at least, that’s how it used to be.

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Help Design Asphalt & Rubber’s New Logo

10/20/2013 @ 3:47 pm, by Jensen Beeler14 COMMENTS

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It’s that time of year: the almost-end of a (thankfully) exciting and penalty-ridden MotoGP season, and soon we will be into motorcycling’s long winter hibernation: no weekend racing, little street riding, and hours spent in the garage, counting down the days until the start of the season in 2014.

Here at Asphalt & Rubber, we have found ourselves finally getting a chance to dust out the shelves, clean the office, and oh yeah…redesign our beloved logo. Inspired and humbled by the arrival of our five-year blogiversary, we decided to give the logo a nip and tuck, but we need your help.

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Brand Confusion? Brand Reversion by Graham Smith

07/19/2011 @ 4:15 pm, by Jensen Beeler8 COMMENTS

Artist Graham Smith is helping play with our brand awareness today, as the British graphic designer has done up several companies’ logos with the name of another (usually a competitor). The effect is an interesting one, as your mind tries to sort out the shapes it recognizes with the name it actually sees, much like the Stroop Effect in psychology studies – an interesting phenomena where names of colors were shown in a font whose color was different than the name. When subjects were asked to say out loud the color used for the font, it often resulted in the tendency to want to say word shown instead. We had the same effect looking at Smith’s work, making this an interesting take on logo design and a bit of fun psychology all wrapped-up into one. Examples after the jump.

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Erik Buell Racing Gets A New Logo

01/11/2010 @ 12:20 am, by Jensen Beeler10 COMMENTS

Now that Erik Buell Racing has moved into its new office space, the company has wasted no time in branding itself with a new logo. For the Buell loyal, this symbolism should look familar, as it plays heavily off the fairly fresh Buell Motorcycles logo.

In addition to its new logo, EBR has setup a Facebook fan page, and has begun working on a new website. Still no news on the 1190RR Euro-spec racer, but hopefully we’ll hear and see that soon.

Source: Facebook via SoCal Buell Rider

Ducati Corse Gets a New Logo

11/11/2009 @ 9:47 am, by Jensen Beeler6 COMMENTS

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After updating their company logo last year at EICMA, Ducati felt it was time to get the Ducati Corse logo in-line with the new company branding. As such, at Milan this week the company announced a new racing logo, which has already begun to show up in the United States, and will work its way into Europe and other markets as they deplete current usage of the old mark.

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Ducati: New Bikes, New Logo

11/03/2008 @ 6:22 pm, by Jensen BeelerComments Off on Ducati: New Bikes, New Logo

Along with the line of 2009 motorcycles presented at EICMA, Ducati CEO, Gabriele Del Torchio gave the world a glimpse of the new company logo.

It is an evolution of the historic brand name, which now includes a new red shield featuring a graphic symbol alongside the classic Ducati script, making this motorcycling logo even more eye-catching and unique and communicating passion, competition and performance.

To accompany the launch of this new logo, Ducati has produced a video to highlight its distinguishing features – including the fun and passion that have always been part of the Ducati spirit.

Source: Ducati

What’s Italian for “Holy Crap! It looks like we know what we’re doing!”?

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