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Yamaha Is Seriously Using LOLcats to Promote Its New Bikes

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We couldn’t make this story up if we tried, but Yamaha Motor Corporation is using the internet meme “LOLcats” to promote its product launches at the upcoming Tokyo Motor Show, complete with a kitten-written speech and internet-generated cat-meme photos.

Apparently this all started because in Japan, cats say “nya” instead of “meow” – this of course lead to the name “NYA-maha”…a ham-fisted bit of word play that should have never evolved beyond witty water cooler banter, or the best scene from stoner-favorite Supertroopers.

We seriously don’t know who pitched this idea, or how they fit their giant cojones in that conference room, but they must have been the voodoo master of marketing pitches, because here we are. You win Yamaha. You’ve robbed us of our innocence, but you win.

You cannot un-see this dedicated website, which has a prominent link on Yamaha’s global website. You also can’t un-read this “President’s Address”, or un-see the “product descriptions” for the Tokyo Motor Show, shown after the jump.

It’s all like looking at a solar eclipse of catnip, while getting Rickrolled by a giant multi-national motorcycle corporation that also happens to sell pianos.

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Bikes

2016 Yamaha MT-03 Gets Confirmed by Japan

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In June, Yamaha officially took the wraps off the Yamaha MT-25 — the naked version of the Yamaha YZF-R25 sport bike. While that bike is destined for many markets abroad, it began the strong speculation as to whether Yamaha would punch-out an MT-03 for developed countries.

Today we have that answer, as Yamaha Japan has listed the MT-03, with photos, on its website. Roughly 9lbs lighter than the Yamaha YZF-R3, and good for just over 41hp, there aren’t too many surprises with the new model, though small-displacement bike fans should be rejoicing.

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Opinion/Editorial

Some Thoughts on the Suzuka 8-Hour

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Once upon a time, the Suzuka 8 Hour race was a big deal. A very big deal. It was the race the Japanese factories sent their very best riders to compete in, the event often being written into the contracts of the top Grand Prix and World Superbike riders as part of their factory deals.

The list of big names to win the race is impressive. Wayne Rainey, Eddie Lawson, Mick Doohan, Wayne Gardner, Daryl Beattie, Aaron Slight, Doug Polen, Scott Russell, Noriyuki Haga, Colin Edwards, Daijiro Kato, Alex Barros, Shinichi Itoh, Tohru Ukawa, Taddy Okada. And of course Valentino Rossi.

There, they faced the very best of the Japanese Superbike riders, as well as the regulars from the World Endurance Championship, of which it forms a part.

It may have been an honor to have been asked to do the race, but the GP riders were far from keen. Held in July, the race fell right in the middle of the Grand Prix season.

Racing in the event meant multiple flights to Japan for testing and practice, then the grueling race itself in the oppressive heat and humidity of a Japanese summer. It meant doing the equivalent of four Grand Prix in the space of eight hours, then rushing home to get ready for the next race.

The best case scenario meant they started the next Grand Prix event tired and aching from Suzuka. The worst case was a crash and an injury that either kept them off the bike or left them riding hurt.

The only benefit was that it kept the factories happy, and marginally increased a rider’s chances of extending his contract with the manufacturer for a following season.

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Bikes

These Are Not the Eagerly Awaited Suzuki GSX-R250 & All-New GSX-R1000…But They Should Be

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These images are very likely not of the hopefully-soon-to-be-released Suzuki GSX-R250 & GSX-R1000 sport bikes, as their purveyor, Japanese magazine Young Machine, has a fairly horrible track record with these sort of things…but that doesn’t mean that we should ignore them.

After all, here we see two very attractive offerings, which we hope the folks at Hamamatsu will take a long look at, as the Suzuki GSX-R1000 rendered here would be an attractive update to a name that was once the superbike to beat.

The rendering exercise from Young Machine also shows that a quarter-liter sport bike from Suzuki should be directly related to its liter-bike brethren, not only to strike the aspirational nerve of riders, but also to justify the added expense and limited return on the company’s superbike offering.

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Racing

Video of Casey Stoner’s Crash at the Suzuka 8-Hour

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You may have already heard that Casey Stoner crashed out of the Suzuka 8-Hour this weekend, while leading the race no less. The result of which was a broken scaphoid and fractured left tibia/ankle for the 29-year-old Australian, who had finally found himself back in motorcycle racing.

Ultimately, the throttle on the MuSASHi RT HARC-PRO Honda CBR1000RR was to blame, with it getting stuck open at 26º of full throttle.

For fans that have been waiting the return of Casey Stoner, a rider we tip as likely the most talented ever to race on two wheels, this is a disappointing end to what could have been a fairytale weekend.

Time will tell if Stoner mounts another racing motorcycle, though we imagine this weekend’s events don’t help the realization of that pipe dream.

Click after the jump, for the carnage…and note why many riders consider Suzuka too dangerous a venue for motorcycles.

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Racing

2015 Suzuka 8-Hour Endurance Race Results

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In Japan, the Suzuka 8-Hour is a huge deal, but for the rest of the world, it ranks on par with the rest of the FIM Endurance World Championship.

That’s kind of a shame, really, as the Endurance World Championship is the only motorcycle championship where we still see different tire manufacturers competing against each other, the bikes are beautifully technical in their own special way, and in the case of Suzuka, there are often heavy-hitters at play.

This year was no different, with Yamaha fielding its “Yamaha Factory Racing Team” with two MotoGP stars, Pol Espargaro and Bradley Smith, along with factory test rider and MotoGP podium-finisher Katsuaki Nakasuga.

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Racing

Casey Stoner Breaks Shoulder & Leg in Suzuka 8-Hour Crash

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If you will pardon the pun, it’s a tough break for Casey Stoner and his Suzuka 8-Hour debut, as the two-time MotoGP World Champion broke his right scapula & left tibia today in crash that occurred while he was leading the famous iconic endurance race.

Stoner, along with his teammates Takumi Takahashi and Michael van der Mark, took the factory-backed Honda team of MuSASHI RT HARC-PRO to a third-place qualifying position, after the Top 10 team qualifying shootout.

With Stoner at the helm of #634 for his first stint of the day, the Honda team took over the leading position, when the Yamaha Factory Racing Team pitted.

Subsequently, the Australian lost control of the Honda CBR1000RR because the throttle got stuck open, which then caused him to crash into the hairpin turn of Turn 11, which is appropriately enough called “Hairpin”.

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MotoGP

Bradley Smith & Pol Espargaro to Race at the Suzuka 8-Hour

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The line up for the Suzuka 8-Hour endurance race looks to be the strongest for years. Today, Yamaha confirmed that Monster Tech 3 Yamaha rider pairing of Bradley Smith and Pol Espargaro are to race for the factory entry at Suzuka, alongside Yamaha test rider and Japanese Superbike champion Katsuyuki Nakasuga.

Smith and Espargaro will face Casey Stoner and Michael van der Mark, who will be racing for the Honda factory team.

Rumors that Yamaha were taking their entry for the race very seriously first emerged at Jerez, where paddock gossip had Valentino Rossi and Jorge Lorenzo entering the race in the factory team.

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Racing

Weekly Racing News Digest #6

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Racing season is now truly upon us. MotoGP kicked off ten days ago at Qatar, last weekend the British Superbike championship had their first race of the year at Donington Park, and this weekend sees a bumper crop of racing. MotoGP is at Austin, where MotoAmerica also kicks off its inaugural season since taking over the AMA series from the DMG.

World Superbikes heads to the Motorland Aragon circuit in Spain, where they are joined by the Superstock 1000 and Superstock 600 classes. It is going to be a busy weekend.

Despite the bustle of action, the amount of real news emerging has been limited. Teams and riders are too busy racing, absorbing the lessons of the first races while preparing for the next races, to be plotting and scheming beyond that. Here’s a rundown of things you might have missed anyway.

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Racing

Casey Stoner Will Race in the Suzuka 8-Hour

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Well, the rumors were true…Casey Stoner will return to motorcycle racing, competing as one of Honda’s MuSASHi RT HARC-PRO three racers in the Suzuka 8-hour endurance race.

For those who don’t follow the Suzuka 8-Hour, the MuSASHi RT HARC-PRO team won last year’s event, and is a top Honda entry every year for the prestigous Japanese race. Joining Stoner on the team will be Michael van der Mark and Takumi Takahashi.

Van der Mark is of course Honda’s factory World Superbike racer and the current reigning World Supersport Champion, while Takahashi splits his time racing in the MFJ All Japan Road Race JSB1000 Championship and testing for HRC.

The threesome will be looking to clinch Honda’s sixth-straight victory at Suzuka. They will of course be racing on the EWC-spec Honda CBR1000RR, which Stoner tested at January’s Sepang test. The Australian will test it again on the CBR in July 7th & 8th and July 14th and 15th.

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Bikes

Honda CRF250 Rally Concept Breaks Cover in Japan

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Adventure riders, you prayers have been answered. Honda is set to debut a new off-road model at the Osaka Motorcycle Show, the Honda CRF250 Rally.

Based off the Honda CRF250L platform, the Rally concept is basically the CRF250L with rally-styled bodywork.

The Honda CRF250 Rally concept will get its worldwide debut alongside the Honda True Adventure concept, which we first saw at last year’s EICMA show.

This makes for an interesting dichotomy, as the CRF250 Rally is set to look like the CRF450 Rally race bike, while the True Adventure (cough, Africa Twin, cough) borrows heavily from the race bike’s technology package.

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