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The Next, Next Big Thing: Action Cameras

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I know what you are already thinking, everyone and their mom already has an action camera. To make matters worse, GoPro (the leader in this realm) has seen its stock price drop in what can only be described as a complete free fall for the past month, thanks mostly to lagging sales.

So, how can action cameras be the next, next big thing in the motorcycle industry? The answer is a simple one, if you will allow me to explain.

The next, next big thing for motorcycles isn’t the cameras themselves – those are basically already at commodity status for consumers – but instead the future for action cameras resides in integrated camera platforms for motorcycles, and other action sports.

There is a lot of business school “bullshit bingo” in that last statement, so let me break it down to you in human-speak.

Motorcycle brands need to realize how consumers are using their vehicles, and adapt to meet those needs directly. In this case, it means offering an integrated video recording solution with their motorcycles.

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Opinion/Editorial

What the Motorcycle Industry Can Learn from Video Games

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For many, video games might just seem like a good way to waste an hour. But you should take note, as video games are roughly a $100 billion industry worldwide.

With that much money on the line, the gaming industry has had to evolve much more rapidly than our two-wheeled world, with video game companies not only looking for the latest trends and technologies, but also needing to be keenly more aware of their consumers’ traits and desires.

Because of this, the video game industry has made some interesting progress on understanding its users, and catering to their wants and needs.

One of these frameworks has always struck me as being highly salient to the motorcycle industry (among others), and since I finally bought my first gaming console a few weeks ago, the idea has come back to me as something we should talk about here on Asphalt & Rubber.

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News

BMW Brings Laser Headlight Technology to Motorcycles

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Today is “pass off old news as new news” day in the motorcycle industry. In addition to re-discovering that Dainese is working on a space suit design (circa 2014), another story from 2011 is getting some play: BMW’s laser headlight technology.

The rehashing of this story comes about as BMW Motorrad is at the Consumer Electronics Shows (CES) today, showing its laser headlight technology now on a motorcycle. Cue your Austin Powers jokes, now.

Laser-powered headlights are already available on BMW cars, with the 7 Series and i8 electric car featuring the technology. Thus, the logical progression was to add the frickin’ laser beams to BMW Motorrad’s flagship model, the BMW K1600GTL, which is showing at CES.

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Bikes

Is The Honda RC213V-S Really Your Dream Bike?

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Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul.

From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears.

The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S – debuting a machine that ticked all the right objective boxes, but failed the most subjective of all tests: my lustful desire to own it.

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Products

Could Golf Balls Be the Answer to Helmet Noise?

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Helmets are a rather stagnant segment of the motorcycle industry, with even the more “innovative” designs being evolutions to the basic principles of crash helmets, rather a revolutions.

Helmets like 6D and Bell’s Moto-9 Carbon Flex use two different variable techniques to lessen hard and soft impact types.

Companies like Skully and Reevu aim to add more visual features to helmets, while major brands like AGV, Arai, and Shoei are ever improving their designs for better customer fit, whether it be through additional helmet models, or rethinking how the helmet fits to the rider’s head.

All of these improvements are good for us motorcyclists, of course, yet they are all based on the same basic principles of a hard protective shell, lined with some sort of impact absorbing material.

In fact, the only truly revolutionary helmet design we have seen, comes from the bicycle sector, and involves advanced airbag technology. In 50 years, we’ll be wearing these helmets (or not wearing them, as the case may be). But until then, the basic design continues to evolve.

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News

Skully Helmets Pushes Back Delivery to December 2015

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Helmet startup Skully Helmets, the San Francisco based company that is building a helmet with an integrated heads-up-display system, has quietly pushed back its delivery to customers to December 2015.

Initial hopes from the company were to have product in the hands of consumers by the end of 2014, with that date being solidified to May 2015 once the company started its Indiegogo-powered pre-order campaign.

Anyone in the industry could have told you that was pie-in-the-sky forecasting though, as finished models were not even available at the start of the campaign, let alone other factors like certification, production, and distribution.

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News

Do You Have “Keyless” Ignition on Your Bike? Is It Safe?

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Technology on motorcycles is a double-edged sword, it bring us new features to amazing machines, like the Yamaha YZF-R1 and its slide control, but it can also, as seen by this tale.

Taking a cue from the car world, some motorcycle manufacturers have taken to supplying motorcycle owners with wireless key systems, where you only need to have the key on your person in order to start a motorcycle (note: I am not talking about the key systems where you press a button to start or unlock a vehicle).

The process to make this work is simple, as the key fob has an RFID implanted inside it, and when it comes into proximity of the motorcycle, a reader grabs the signal from the key, which has a special code that unlocks the bike and allows it start and be operated.

It’s a complex process that saves you five seconds in looking for your key. That’s called progress.

The problem of course is that thieves are becoming increasingly savvy to these changes in technology, and if OEMs aren’t careful, they can open-up consumers to a world of trouble.

In the case of wireless keys, a new work-around has been made that boosts the signal of the RFID reader, and thus makes it easier for a thief to hijack your ride.

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News

Google Wants Broader Autonomous Vehicle Law – Are You Ready for Riderless Motorcycles?

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No sooner has Google built its first autonomous car, and been granted its autonomous vehicle driving license in the State of California, than the Silicon Valley company has begun paving the way for autonomous two-wheeled transportation.

Writing an email to the State of California to do away with legal wording that restricts autonomous vehicle licenses just to cars, Google’s Ron Medford hopes to allow driverless/riderless trucks and motorcycles on city streets, provided they prove the same safety standards as with Google’s autonomous car program.

“It is certainly possible that future testing could include motorcycles or larger commercial vehicles,” said Medford in his email. “If some innovator can demonstrate that testing autonomous technology on such vehicles is safe, then they should be allowed to test.”

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News

In the Future, You’ll Wear Leathers That Are Grown in a Vat

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A lot of things will change in the future. Cars will drive themselves. Motorcyclists won’t wear helmets (as we know them), and your leather jacket will be grown in a vat…at least, that’s what a new company named Modern Meadow hopes. Having just received $10 million in Series A funding, the New York-based company hopes to change the way we interact with our beloved bovines.

Getting its roots from the bio-technology sector’s research into “bioprinting” organs in a petri dish, Modern Meadow is looking for consumer-level applications to this still young technology, which right now focus on creating grown-in-the-laboratory beef and leather.

Obviously the FDA has a few things to say about creating food products from bioprinting, so Modern Meadow’s first foray will be into creating real leather with stem cells.

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Banter

When Did Apple’s Siri Turn into My Mother?

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Not too long ago I had to replace the clutch on my track bike, as I had a track day rapidly approaching that weekend. Driving around to get the parts I needed, I turned to Siri on my iPhone for help in finding a nearby Yamaha dealer, as I knew that the clutch plates would need to be ordered that day (with only a couple hours left in the work day) and overnighted to me, if I was to get my R1 ready in time.

A couple verbal commands later (along with a couple chuckles over how Siri pronounces “Yamaha”), and something funny happened. Siri decided to give me a little life advice on my two-wheeled inclinations, with a “now, you be careful on that thing” comment.

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