As our tipster noted in his email, we’re not really into stunting that much here at the A&R office. However, we are big fans of awesome, and this video of Icon sponsored stunt riders Ernie Vigil, Jason Britton, Eric Hoenshell, and Nick Brocha during their thing has plenty of awesome in it. Great stunts, great music, great videography, Icon continues to find “win” in its ongoing video series. Keep them coming guys.
There aren’t a lot of stunters in the A&R office, but when Icon sent us this video a few minutes ago you could here our collective jaws dropping in the San Francisco/Bay Area. In this stunt video out take, Eric Hoenshell helps out fellow stunter Jason Britton close the tailgate on his truck after a long day of stunting, and the rest pretty much writes itself. Thanks for the guys!
For twelve years in a row, Arai Helmets has topped J.D. Power & Associates motorcycle helmet rankings for customer satisfaction. This is important because J.D. Power also found that highly satisfied owners are more likely to buy their brand of helmet again (that’s a no brainer, right?). The kicker though is that the likelihood of a repeat customer is nearly 10x more likely when they are highly satisfied with their helmet. In a world where it’s cheaper to keep an existing customer than to find a new one, a 10x multiple is a staggering figure on how product quality plays into a company’s sales and growth strategy.