It’s easy to focus on what is right in front of us, but every now and then you have to stop and think about the past – and a company like Honda certainly has a storied past.
Honda helped contribute to the rise of a post-WWII Japanese economy. It has built some of the most iconic vehicles in modern time, some of them two-wheeled, some of them not.
And for as much grief we give Big Red sometimes, it is one of the few brands in the motorcycle industry that truly sets the tone for everyone else. When Honda talks, everyone listens.
Maybe that’s what makes this short video from Honda, which debuted on Sunday during primetime football, so appealing to us – both as lovers of motorcycles, but also good branding.
The commercial is clever and well executed, and in less than two minutes it not only reminds us of the pedigree that is the Honda brand, but also of all the milestones the company has achieved in what will be 67 years at the end of this week. Pretty impressive stuff.
It is an exciting time for the Husqvarna brand, as it finds a new home within the KTM family. Reunited in a sense with Husaberg, the remnants of the motorcycle company when it left Sweden for Italy, Husky motorcycles are little more than rebadged Austrian machines at this point in time, though Stefan Pierer and his team would like to change that.
We have already seen Husqvarna return to the road with a supermoto model, in the Husqvarna FS 450, as well as the Husqvarna 701 street; and the company has also debuted two intriguing street concepts at the EIMCA motor show (based off the KTM 390 Duke), which may go into production.
Husqvarna seems determined to distinguish itself from KTM, and it is drawing heavily on its past and history for inspiration going forward. It should be interesting to see how the company evolves over the next few years.
Ducati superbikes are a legend in their own right, with a racing career the spans much father back in history than just the past two decades. Grabbing press kits for the 2012 EICMA show though, I stumbled across these photos from the Ducati Museum at Borgo Panigale factory. Starting with the Ducati 851, and going all the way forward in time to the newly released Ducati 1199 Panigale R, it is interesting to see the progression in design and technology among the models (if you are into this sort of thing, be sure to checkout our 33 years of Suzuki endurance road racing bikes post). Get your history lesson on after the jump with some high-resolution motorcycle goodness, and be sure to mention your favorite Desmo in the comments.
2011 marks another iteration of the venerable Suzuki GSX-R platform, with the GSX-R600 and GSX-R750 getting an overhaul that sees both bikes’ weight lowered to near anorexic levels. Starting with first with the GSX-R750, it’s hard to believe though that this superbike, along with the GSX-R1000 & GSX-R600 can trace their heritage back 26 years, with many of those years being at the pinnacle of motorcycle performance, racing, and design. To commemorate and highlight the company’s achievements, Suzuki has put together this short video that underlines the models that have come from the GSX-R’s rich history.
If you didn’t know it by now, let us spoil the surprise from this last weekend’s Dutch GP for you: Rossi has claimed his 100th victory. With a century of wins under his belt, Rossi is only the second rider to achieve such a feat, and along that journey, an impressive array of statistics can be compiled.
Dorna Sports has compiled a list of Valentino’s accomplishments, which really showcases what a monumental rider the Italian is, and begs the question, will a rider every be able to fill the shoes he’ll leave behind? Continue reading for a comprehensive breakdown.