Beauty Is Wedging an RZ350 Motor into an RS250 Frame

I am about to ruin your day, because I am going to show you something that you will want very badly, but can’t have. It is what happens when you have the best of both worlds. It is the two-wheeled version of having your cake and eating it too. This machine is called the Yamaprilia, and as the name implies, it is a mashup of the Yamaha RZ350 and the Aprilia RS250. Using the two-stroke, twin-cylinder engine from the RZ350, and the twin-spar aluminum chassis of the RS250, owner Gareth Evans is looking for the best of both worlds. The build is an interesting one – and is featured by our friends at BikeEXIF – as it involves Evans fabricating more than a few parts himself – something that is easier to do when you have a background in mechanical engineering, like Evans does.

The Ducati Panigale R and Its Carbon “Wheel Cover”

While everyone else seems to be turning a blind eye to aerodynamics, Ducati continues to be the brand pushing the aero envelope with its designs. As such, World Superbike fans may have seen this weekend that Chaz Davies was sporting a unique rear end, as Ducati Corse continues to experiment with a lenticular wheel setup. A piece of technology borrowed mostly from cycling, the carbon fiber disc “wheel cover” provides a more slippery surface for the wind to flow over, than the chaos that comes from a spinning spoked wheel on a motorcycle. Ducati has played with a lenticular wheel before, with Michele Pirro sporting the design in the recent MotoGP testing season.

Pirelli Responds to WorldSBK Tire Woes with Change

The Misano round of WorldSBK was dominated by talk of tires. As such, following a weekend fraught with failures, Pirelli will revert to an older specification of tire for the Laguna Seca round. The move sees Pirelli at a crossroads, after a series of high profile incidents during the scorching weekend in Italy. This includes Michael van der Mark’s crash from the lead of Saturday’s race, after a tire failure saw the Dutch rider robbed of his chance to claim his first podium for Yamaha. One has to remember too, Jonathan Rea also crashed out of the lead at the previous round in Donington Park, as it was a shock to see the previously robust Pirelli fail once again.

Oh My, The “Miracle Mike” Is One Tasty Indian Scout Build

That’s it. Hell must be freezing over, as I just had to mop up the floor after looking at photos of a cruiser. What you see here is called the “Miracle Mike” and it is the creation of the minds at Young Guns Speed Shop. The bike is built off the Indian Scout, an affordable entry-level cruiser that boasts pretty good performance for its $10,000 price tag, but is generally a pass for anyone that likes leaning more than 31°. Here at Asphalt & Rubber, we’ve had a bit of time on both the Scout and its sibling, the Victory Octane, and found the models to be potent, but in need of a better gearbox and front brakes…and a serious diet wouldn’t hurt too. The Swiss minds at Young Guns seemed to think the same, making smart improvements to the Indian Scout for their creation. And heck, a little nitrous “go juice” never hurts, right?

In Search of the Ultimate Motorcycle Paddock Stand…

Here is something interesting that popped up in my social media feed recently (see, online maketing does work!), which I thought was worthy of sharing with Asphalt & Rubber readers, as I am in search of the ultimate set of paddock stands for my fleet of motorcycles. Dynamoto is a new brand name in the age-old paddock stand business. It is rare to see new things in this space, but the folks at Dynamoto seem to have an interesting concept, as its a bike lift that can move freely around the garage with the bike still on it, using a novel dual-axis wheel design. If your garage is as choked full with motorcycles as mine is, being able to move a bike easily, especially on a service stand, is a valuable ability to have. Dynamoto seems to have this very need in its mind with its clever design, though their design does have its flaws.

2018 Yamaha YZ450F Debuts with Tuner App

Not one to let the other brands have all the fun, Yamaha has debuted its all new 450cc class motocross bike, the 2018 Yamaha YZ450F, which features the first engine tuning app available for a production MX bike. The new Yamaha YZ450F is truly an all-new machine, with a new engine, frame, and bodywork. For bonus points too, the new YZ450F comes with an electric starter, which means MX riders can now skip leg day at the gym, and still get their bikes running on race day. Available in July, in either “Team Yamaha Blue” or “White” color schemes, the 2018 Yamaha YZ450F will cost $9,199 MSRP. This price includes the onboard communication control unit (CCU), which allows the rider to connect to the bike via smartphone.

Pikes Peak Gets EMT Motorcycles from Ducati

The Pikes Peak International Hill Climb is rapidly approaching, and the iconic “Race to the Clouds” continues to mature, despite this year being its 95th running. Helping mitigate the safety issues that come with racing on the mountain’s 156 turns is Ducati North America, which already supports racer mentoring with the Squadra Alpina program. Now, Pikes Peak is taking another step forward. Again with the help of Ducati North America, the Pikes Peak International Hill Climb will have emergency first-responders on motorcycles. This is a page taken straight out of the Isle of Man TT, where traveling marshals move by sport bike between checkpoints, and are often the first medical personnel on the scene of a crash.

More Photos and Details of the MV Agusta RVS #1

Yesterday we showed you the MV Agusta RVS #1, the first creation from the Italian marque’s Reparto Veicoli Speciali program, which is making limited run machines out of MV Agusta models. Reparto Veicoli Speciali comes straight out of the Castiglioni Research Center, MV Agusta’s design studio, and this division will focus solely on making dedicated bikes for special customers. One bike, one customer, is the premise. The RVS #1 might bear familiar lines to the MV Agusta Brutale 800, but this machine is hand-built and features the most powerful three-cylinder engine in MV Agusta’s lineup, with 150 hp coming from the 350 lbs (and Euro IV compliant) machine.

The Updated 2018 Husqvarna FS 450 Supermoto Debuts

Husqvarna continues to be the only motorcycle manufacturer with a race-ready supermoto, straight from the factory, and what a machine it is, the Husqvarna FS 450. For the 2018 model year, the Swedish brand has added more updates for the Husqvarna FS 450, keeping it at the pointy end of technology. The big changes come in the form of a new slipper clutch from Suter, and brand that any MotoGP team should be familiar with, along with a new map switch control on the handlebar, which continues to toggle on and off the bike’s traction control, dual engine maps, and launch control features. The last change of note for the 2018 model year that Husqvarna wants us to share is that fact that there is a new graphics package…this year, the seat is blue.

MV Agusta Debuts Its First “RVS” Motorcycle Concept

The intrigue is finally over in regards to MV Agusta’s new “Reparto Veicoli Speciali” or “RVS” program, with the Italian marque debuting its first creation from this special vehicle development unit. An intersection between the designers and engineers at MV Agusta’s Castiglioni Research Centre, RVS is what happens when you let designers be free with their imaginations, and you let engineers create those ideas unfettered – at least, so says MV Agusta. The result for this fist iteration is a very unique looking MV Agusta Brutale 800, which has a bevy of custom pieces on it that make it look like a café racer / scrambler type of machine.

Brand Confusion? Brand Reversion by Graham Smith

07/19/2011 @ 4:15 pm, by Jensen Beeler8 COMMENTS

Artist Graham Smith is helping play with our brand awareness today, as the British graphic designer has done up several companies’ logos with the name of another (usually a competitor). The effect is an interesting one, as your mind tries to sort out the shapes it recognizes with the name it actually sees, much like the Stroop Effect in psychology studies – an interesting phenomena where names of colors were shown in a font whose color was different than the name. When subjects were asked to say out loud the color used for the font, it often resulted in the tendency to want to say word shown instead. We had the same effect looking at Smith’s work, making this an interesting take on logo design and a bit of fun psychology all wrapped-up into one. Examples after the jump.

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Moto Morini Finally Sold at Auction – €1.96 Million

07/19/2011 @ 1:03 pm, by Jensen Beeler4 COMMENTS

Finally finding a purchaser at its second auction, Moto Morini has seemingly been given a new lease on life after finding a pair of investors willing to back the Italian brand. Buying the company’s assets, but not the property where it resides, entrepreneurs Sandro Capotosti and Ruggeromassimo Jannuzzelli paid €1.96 million for the Moto Morini name, IP, and other proprietary assets.

With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.

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The Indian Gambit – Polaris Puts Harley-Davidson on Notice

04/20/2011 @ 6:33 pm, by Jensen Beeler27 COMMENTS

Before yesterday afternoon, I had a hard time getting excited about Polaris. I think they make snowmobiles…but I’m not sure. This is how engaged with their brands I was, but of course this has all changed with the news that Polaris Industries, Inc. has acquired Indian Motorcycle for still undisclosed terms. Covering the business strategy side of motorcycling for the past two and a half years, I can tell you that there are few moves or decisions that strike me as truly inspired, but that events of the past 24 hours are surly Mensa-worthy.

Before I can talk about Polaris and Indian, I have to talk about another motorcycle company: Harley-Davidson. Kingdoms are fated to topple, but looking at Harley-Davdion and its dominance in the American motorcycle scene, let alone in popular culture, the legacy of the Milwaukee company seems assured to endure the test of time. So many companies have tried to be the next Harley, and all of their failures reinforce that concept that no company does “Harley” better than Harley-Davidson. Virtually creating the the legacy cruiser segment, and Harley-Davidson’s success in this regard is also the double-edged sword that is slowly prostrating the Milwaukee brand.

If I had to give one piece of advice to a company wanting to compete with Harley-Davidson, it would be real simple: don’t. Seemingly at the risk of painting itself into a corner, Harley-Davidson has refined its marketing message so thoroughly that it has honed in on a particular type of rider, and exhibits such a distinct persona of motorcycling that the company’s identity has found itself heading full-speed down a one-way street of branding. Thus the low-hanging fruit of competing with Harley-Davidson is to go after the brand where it cannot go.

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Ducati’s Deal with the Devil: A Business Case for the Diavel

03/07/2011 @ 4:38 pm, by Jensen Beeler35 COMMENTS

If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.

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Pierre Terblanche Leaves Piaggio for Norton

01/13/2011 @ 9:37 pm, by Jensen Beeler18 COMMENTS

While Norton Motorcycles finds itself currently in the middle of a relaunch period, having recently resurrected the brand at its Donington Park headquarters, being widely rumored to contend in MotoGP for the 2012 season, and just a month ago announcing that it would return to the North American motorcycle market, more changes seem in store for the historic British company. Announced today was the surprise move that sees famed South African motorcycle designer Pierre Terblanche moving from Piaggio, where he was working on revamping the Moto Guzzi line, to Norton Motorcycles.

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Harley-Davidson Brand Drops 24% in Value – Threatens to Fall Off The Interbrand 100

09/19/2010 @ 4:19 pm, by Jensen Beeler26 COMMENTS

Interbrand, the leader in brand consultancy, ranks the Top 100 brands each year according to their brand value, with brands like Google, Coca-Cola, and McDonalds usually taking the top honors. Interbrand’s method looks at the ongoing investment and management of the brand as a business asset, and then assigns a dollar value to that asset.

In motorcycling no brand is worth more than the Bar & Shield of Harley-Davidson, and the Milwaukee-based company is an Interbrand 100 regular. Dropping nearly 24% of its brand value this year (the most out of all the Interbrand 100 companies), Harley-Davidson fell from 76th on 2009 rankings to 98th in 2010, losing over a billion dollars in brand value in the process.

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Help Name That KTM 125

06/22/2010 @ 2:51 pm, by Jensen Beeler6 COMMENTS

KTM is looking for some help in naming its 125 Race and 125 Stunt bikes that were debuted at the 2009 EICMA show. When we saw these bikes launched in Milan, we couldn’t help but want one…even if they’re targeted towards kids. Knowing that the Austrian company’s relatively bland naming nomenclature isn’t likely to resonate with the kids of today, KTM is looking for some insight on how to capture this younger audience, and if they pick your entry you can claim a 125 Race or Stunt bike for your very own.

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Hello Kitty Oil – Yes, You Read That

06/22/2010 @ 1:05 pm, by Jensen Beeler13 COMMENTS

Branding can be a tricky trade, especially when it comes to putting your mark on someone else’s product. The optimal goal is to find partnerships where both products benefit from being associated with each other. For Agip, the Italian gasoline and oil company, the obvious perfect partnership is one with Hello Kitty, the cute white cat that does $1 billion in business each year. After all, who doesn’t like their 11 year-old Japanese girls mixed with three liters of motor lubricant? Oh yes, we went there.

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Let’s Hype This Bitch! – 60 Day Wait for the 2010 Ducati Multistrada 1200

05/24/2010 @ 2:30 pm, by Jensen Beeler10 COMMENTS

Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?

Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?

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Volkswagen Motorcycle Could be NSU Comeback?

04/15/2010 @ 3:10 pm, by Jensen Beeler9 COMMENTS

This rumor just doesn’t want to die (maybe there’s some truth in it then?), but talk continues about a possible Volkswagen motorcycle. This time the speculation centers around NSU an old german brand that VW bought back in the 1960’s. Known for its wankel-style rotary motors, NSU was the world’s largest motorcycle manufacturer in 1955, but sadly went out of business in 1969 when the failing brand (primarily due to its automobile division) was acquired by Volkswagen, never to be seen again or so it would seem.

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