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Andrea Ferraresi

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If you want to design motorcycles for a living, the ArtCenter College of Design in Pasadena, California is the premier place to begin your studies, and attending the school could very well lead to a position as a designer at a two-wheeled or four-wheeled manufacturer. There is no better proof of that than today’s story.

Partnering with the Ducati Scrambler brand, the ArtCenter had students working on designs that explored the future of the Scrambler lineup, and the winner of the competition was rewarded with a training internship at the Ducati Design Center in Bologna, Italy.

In total, 10 projects were submitted for review, and it was Peter Harkins who took home the winning prize. While many students explored electric concepts for the Scrambler brand, Harkins thought of a more classic approach for Ducati’s heritage-based sub-brand.

I am not quite sure what makes the following a “concept” in the eyes of the Italian manufacturer, as the Ducati Hypermotard 950 is already a production model (it’s quite good too, by the way), and the example we see here differs only in paint and parts.

But still, the attraction that the Centro Stile Ducati has poured into this Hypermotard 950 is lurid, for sure.

The judges at the Concorso d’Eleganza Villa d’Este would seem to agree with us as well, as this Hyper won first place in the ”Concept Bikes: New Design and Prototypes by Manufacturers and Independents” category at the prestigious event.