I am not going to lie to you, after the jump is a set of very “marketing-heavy” videos from Suzuki about the upcoming Suzuki V-Strom 1000 adventure-touring bike. But since A&R readers are a clever bunch, and well-versed in smelling out the industry bullshit, I thought we would post these videos up anyways, since there are some interesting things going on with the new V-Strom concept.

Featuring nine questions with Tomohisa Ichimaru, the Product Planner in charge of the 2014 Suzuki V-Strom 1000, we get a sense of where the Japanese factory is coming from with its first proper modern ADV bike, and the lengths Suzuki has gone to ensure it meets the expectation of the existing devout Strom fan base.

Involved with the V-Strom 650 project, as well as wee-Strom owner, Ichimaru-san seems like the perfect choice for the person to guide the V-Strom 1000 project. We have heard plenty of stories coming out of Suzuki about the new V-Strom, so it will be interesting how closely the concept machine that debuted at EICMA is to the production model (expected to debut at this year’s EICMA show).

Price will be key for Suzuki, who will already have to compete for the non-BMW mindshare with the very stout Yamaha Super Ténéré.