There is more movement in the online two-wheeled space, as RideApart.com has been sold to Motor1.com, the entity behind the popular racing website Motorsport.com, and other online destinations. The news was made public via a press release on RideApart, and from its wording it seems that operations at the RideApart.com website will continue as they have been, with Motor1 instead looking to leverage the RideApart brand into other spin-off sites, the same way it has done with the “Motor” brand. For those that have been following motorcycle media for the past five years or so, they will remember that RideApart started at the spin-off YouTube series of Hell for Leather, before HFL shifted gears internally and took on the RideApart designation after a change in management.
Don’t believe everything you read on the internet today. Much like the spirit of its riders, Erik Buell Racing refuses to go quietly into that good night. After two failed receivership auctions, the brand has now been acquired for $2.05 million via a third auction held Wednesday, and seems set for another revival. The winning party of this latest auction is the same winner from the second auction, Liquid Asset Partners – the same company that liquidated Buell Motorcycles when it was shutdown by Harley-Davidson, which makes for some interesting trivia. Walworth County Circuit Judge Phillip Koss approved the winning bid today, despite a similar bid from Bruce Belfer, the first auction winner.
Suspension brand Marzocchi has been saved from liquidation, as Tenneco is set to sell the Italian company to VRM – an Italian automotive company from the Bologna province of Zola Predosa.
Last year, Marzocchi seemed destined for the chopping block, as Tenneco seemed set on shutting down the business, and its 70 employees, rather than selling the company.
However with intervention from the local government in Bologna, and its strong labor unions, Marzocchi has been seemingly saved before the new year.
Polaris Industires has just announced its acquisition of the historic Indian Motorcycle company. Terms of the deal have not been disclosed, but the deal sees one of the most historic names in American motorcycling finding a home with a major player in the motorcycle industry. The move is an interesting one for Polaris, as the company already owns cruiser and touring motorcycle manufacturer Victory Motorcycles. According to the company press release, Indian will function as an autonomous business unit, but will likely gett help from Polaris’s engineering department, along with the obvious supply chain and purchasing power of the larger brand.