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It all started innocently enough, as I was having dinner with some friends from Dainese before the West Coast Moto Jam, they suggested that I do a two-up ride with Jason Pridmore on the National Guard Suzuki Superbike. “Yeah, that’d be really cool,” I said in response, trying not to burst with excitement as to how awesome and unique I thought the experience would be. Arriving Saturday morning at Infineon Raceway, the AMA & FIM World Endurance veteran introduced the program to us. “Before we start has anyone here been drinking?” asked Pridmore – the day had been hot, and this was a NASCAR venue after all. Raising his hand and looking at the ten of us, “Oh, so just me?..let’s get started” continued Pridmore. Yeah…it was going to be like that…

This week on E:60, ESPN’s Hannah Storm got a moment to interview Michael Jordan about his involvement in motorcycles and ownership of the Michael Jordan Motorsports team, which found its first victory ever while at this year’s Daytona 200 season opener. In the interview, Jordan talks about how he got into the sport of motorcycling, and the trials and tribulations of owning a motorsports team.

While motorcycle enthusiasts might not appreciate the surface-level treatment Storm and ESPN give motorcycle racing in the segment, it’s also important to realize that someone like Michael Jordan brings a spotlight on our sport and industry that has never before been seen by mainstream media and consumers. Check the segment after the jump, and let us know if you think this is a positive or negative publicity boost for motorcycles.