For as long as we have covered the Pied Piper dealership rankings, one brand has stood above all others in customer satisfaction, and that brand has been Ducati.
But for the 2016 rankings, we have a new boss in town, as BMW dealerships have taken the top honors in the most recent Pied Piper Prospect Satisfaction Index.
For those readers who aren’t that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of a dealership network experience, and acts as a measuring stick for how a brand is performing when it comes to interacting with potential customers.
As such, the PSI takes into account a mixture of “mystery shopper” experiences, along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network.
2016 was another record sales year for BMW Motorrad, the sixth in a row for the German motorcycle maker. BMW Motorrad sold 145,032 units to customers in 2016, a 5.9% gain over 2015’s sales figure.
Because of this result, BMW says it is well on its way to its goal of selling 200,000 units in the 2020 model year. As lofty (and arbitrary) as that goal is, what is more impressive is the fact that BMW Motorrad has been able to increase its sales volume by nearly 50% since 2010 (98,047 units).
For many in the motorcycle industry, 2016 felt like an off year, and now we know that those feelings weren’t unsubstantiated.
Early leaks of the MIC’s industry sales figures for 2016 show that the US motorcycle market contracted 2.1% in 2016, erasing the modest gains made in 2015.
Meanwhile for our neighbors across the pond, things are going substantially better, with sales in the United Kingdom up 11.7% (128,644 registrations).
We continue our review of 2016 with a look at the man Ducati decided to keep. Here is how we saw Andrea Dovizioso’s performance last season, and why Ducati preferred him to Andrea Iannone.
The next rider to be put under the microscope over his 2016 performance is Maverick Viñales. Just how did the Spanish youngster fare last year?
Last year we covered a lot of motorcycle racing, and at many of those events Tony Goldsmith was the man swinging a lens for Asphalt & Rubber. We asked Tony to share some of his favorite snaps from 2016. We hope you enjoy them. -JB
As we look forward to the 2017 season I thought I’d share some of my favourites images from 2016. Above, the eyes of a man after a very fast lap at the Isle of Man TT.
Though the date has already clicked over to 2017, the world of motorcycle racing is still wreathed in silence. Riders train, factories develop, teams prepare. All of that is done in relative silence, little news of any significance emerging from workshops or factories.
To fill the void until the first of the team launches, when the season starts to ramp up in earnest, we have time to take a look back at 2016, and cast an eye over how the riders fared last season. So it is time to rate the riders’ performance in 2016, and award them points out of ten for how they did last year.
Running through the MotoGP riders in order of how they finished in the championship, we start with the man who lifted the 2016 crown.