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2015 Yamaha

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Yamaha Motor USA is seeing a resurgence in its motorcycle market, with Yamaha posting a healthy 28% sales increase in the North American market, for the first-half of 2015.

The sales boost comes due to the release of the Yamaha YZF-R1, and likely aided by the Yamaha FJ-09, and Yamaha FZ-07 – all of which debuted to rave reviews from the moto-press.

Overall, Yamaha’s motorcycle business is seeing good growth, up another 14% in the European markets (boosted by the MT-09 Tracer), for a total increase of 7.6% in revenue (¥36.8 billion) across all markets.

Yamaha has been rolling out some interesting YouTube fodder lately, with the most recent installment being a short video that features the five project leaders from the different generations of Yamaha YZF-R1 superbikes.

Unfortunately, we don’t get to hear too much from the Japanese project leaders, other than a quick one-line synopsis of what their project goals entailed, but we are treated to some good visuals of Valentino Rossi flogging the 2015 Yamaha YZF-R1 down the race track.

The best part of the video though might be the pride shown by these project leaders — they look like proud fathers standing next to their creations.