Rumors

Rumors Swell About Possible MV Agusta Purchase

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Paolo Berlusconi, brother to Italian Prime Minister Silvio Berlusconi, is rumored to be making a play for MV Agusta as Harley-Davidson continues to look for a purchases of the iconic Italian brand. According to Motociclismo, Berlusconi’s name continues to be mentioned in the same sentence as the Italian company, as the purchase would play well into Belusconi’s holdings in scooter manufacturer Garelli.

Garelli currently designs its scooter line in Italy, but does manufacturing and engineering in China. The company is reportedly looking for an Italian facility, which MV could conceivably provide and help the company go all Italia. Price is of course still a major issue, as MV Agusta has minimal yearly sales (and revenue), and with its current 2010 revamp being yet fully tested with consumers, it’s difficult to gauge whether or not Harley-Davidson was able to fully turnaround the failing company.

This rumor would seem to add another woer of MV Agusta, as Geox’s Mario Moretti Polegato (yes, the shoe manufacturer) and his group of investors is also rumored to be in talks with Harley-Davidson about acquiring the brand. With Harley likely interested in only one thing, it’ll be up to both groups in coming up with the most cash if they want to be the new owners of MV Agusta.

Source: Motociclismo.it

Jensen Beeler

The Boss Man, the Big Cheese. Think of Jensen as an industry consultant for the top motorcycle brands, regardless of whether they have solicited his services or not.

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