One of the main issues MV Agusta USA’s new management is addressing right off the bat is the company’s dealer network in the United States. It was an issue that considerable time was spent on during our media meeting with them late last year, and clearly the American subsidiary has heard the pleas of journalists and consumers alike. As such, MV Agusta USA is announcing the addition of nine new dealers to its list, which is roughly a 25% increase in MV Agusta dealers in the USA. Of course, simply adding more dealers doesn’t solve MV Agusta’s problem in the US, finding the right dealers is key. “We have a continual strategy to make changes in selected open areas where rider demand is high and the prospective MV rider community is underserved,” said Helen Vasilevski, CEO of MV Agusta USA.
What are you to do with a set of leathers, once they’ve been retired from protecting your motorcycling hide? The answer to that question is why Dainese has teamed up with Regenesi, an Italian firm known for recycling old products and turning them into new ones. Taking the crashed leathers of Dainese’s sponsored riders, Regenesi turns the leather pieces into various lifestyle items, like wallets ($139), smartphone sleeves ($79), key fobs ($54), etc. Each piece is obviously unique, comes straight from the race track, and is hand-made in Italy. Helping things too is the fact that Dainese is selling (re-selling?) the pieces at a reasonable prices, so buying a wallet doesn’t also hurt you in the wallet.
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