Only a select few men in the world can say they have defeated Valentino Rossi in a last lap duel…
An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap). Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends.
Just one more week, and the biggest open piece of MotoGP’s puzzle should be slotted into place. On Saturday night, Valentino Rossi met with Ducati CEO Gabriele Del Torchio, to discuss the details of the offer Ducati have for Rossi, and on Sunday morning, Del Torchio told French journalist Michel Turco that he expected to know Rossi’s answer within the next seven days. The biggest item will be what help Ducati will get from Audi, and whether the rate of progress at Borgo Panigale can be ramped up to start rolling out updates faster, and start to change some of the things which Rossi and Burgess believe are vital before the bike can even begin to become competitive.
Honda’s Q2 report is out (the report is technically Honda’s Q1 fiscal report), and Big Red is showing some positive…
Photo: © 2012 Rick Grayston – All Rights Reserved
Laguna Seca has a habit of throwing the Championship a curveball. The epic race between Casey Stoner and Valentino Rossi…