News

Ducati is celebrating a milestone this week, as the Italian company has produced its one millionth motorcycle — a Ducati Monster 1200 S. The number might be a far cry from Honda’s recent 300 millionth motorcycle milestone, though admittedly the Japanese has made the bulk of that volume in the small-displacement categories. Nonetheless, the special Monster was handed over directly by Ducati CEO Claudio Domenicali to it new owner, 47-year-old Ernesto Passoni — a Ducatista from the Milan area — at an event in the Audi City Lab in Milan (a temporary showroom setup for the Christmas period in the Milan city center). Balsamo’s Monster 1200 S has been specially customized with a laser etching on the top handlebar bracket, which shows the production figure reached by the Borgo Panigale factory.

Bikes

As with every international press launch from Ducati, there comes a bevy of photos from the Italian company’s latest machines — the Ducati Scrambler is no different. If you didn’t read our review of the Ducati Scrambler, the tl;dr version boils down to the budget-minded machine being a good, though perhaps uninspiring, motorcycle for the money. However, just as important as the motorcycle is Ducati’s focus with the Scrambler Ducati brand, which is clearly aimed at catering to the “younger” hipster crowd…perhaps to a fault. Today, we are just here to show you some of the gorgeous photos that came about from Ducati’s recent trip to Palm Springs and the press launch.