Before the name Ariel was synonymous with the Honda-powered Ariel Atom trackday car, the brand was affixed to vehicles of the two-wheeled variety. After producing great bikes like the Ariel Square Four, the now defunct Ariel Motorcycle company was folded into BSA, which in a roundabout fashion gave birth to the current Triumph brand. Building on that vein, we get word that the makers of the Ariel Atom want to get into the two-wheeled biz, and are planning to launch a new Ariel motorcycle by the end of this year.

Though there may not be any exact ties between the current past Ariel marques beyond their names, the idea of another motorcycle maker entering the treacherous and rarely lucrative motorcycle industry fray is nonetheless exciting to us here at A&R; and since we’re big fans of the Ariel Atom car project, we can only just barely contain our excitment on the idea of a similar movement done on two wheels as the one we’ve seen already on four.