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There Is a Special Harley-Davidson Livewire up for Auction to Support COVID-19 Relief

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As of this writing, the official death toll in the United States from COVID-19 deaths stands at 86,248 souls. This is truly a devastating time for our country, both in the loss of life, and the effects it is having on our society.

To provide relief to this pandemic, Harley-Davidson is teaming up with auction house Bonhams to offer a special one-of-a-kind Livewire motorcycle, and all of the proceeds (excluding taxes and fees) from the auction will be donated to United Way Worldwide’s COVID-19 Community Response and Recovery Fund. 

The auction will be held online by Bonhams, from Tuesday, May 12th, 2020 thru Tuesday, May 26th, 2020 , and is available to only for participants from the United States.


“We are all affected by the current situation, and the impact it has on the most at risk portions of society,” said Jon Bekefy, General Manager of Brand Marketing at Harley-Davidson Motor Company.

“As a longtime partner of the United Way, and inspired by their continued resilience in this crisis, Harley-Davidson is honored to have a part to play in the relief effort and to inspire our community about the open road ahead.” 

The auction includes a special painted Harley-Davidson Livewire (#500 of the 500-unit “First Strike” series of the motorcycle), and it also boasts an array of carbon fiber parts and accessories from the Bar & Shield brand (Speed Screen Blade, Tail Section Cowl, and Tank Trim). The bike will also be signed by by members of the Davidson family.

Additionally, the winning bidder and one guest will be able to take part in an exclusive delivery experience and a behind-the-scenes Harley-Davidson tour. This private, hosted experience will include an archival tour of the Harley-Davidson Museum. 


“When entire communities come together to support people in times of need, organizations like United Way are able to make a real difference in people’s lives,” said Brian Gallagher, President and CEO of United Way Worldwide.

“The funds raised by auctioning this customized motorcycle will allow us to better provide needed services for individuals and families recovering from COVID-19 and support our efforts to bring communities back stronger than before. Thank you Harley-Davidson, Bonhams, and everyone involved in supporting this special event.”

You can bid on the Harley-Davidson Livewire by following this link: https://www.bonhams.com/auctions/26471/

Source: Harely-Davidson

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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