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Greg Heichelbech Out as CEO of Triumph North America

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More change is afoot at Triumph Motorcycles North America, as it has come to light that Greg Heichelbech is no longer the CEO of Triumph’s North American operation. Recently named by Powersports Business as the motorcycle industry’s “Executive of the Year” for 2014, Heichelbech’s departure comes after being with Triumph for the past three years.

While the news comes as a surprise to many, it has been met with a positive tone with some of Triumph’s dealers. Heichelbech has been criticized heavily for channel stuffing, and there is some conjecture that Triumph’s yearly sales increases (12 consecutive quarters of growth) happened only on the company’s ledger, and not at the dealer showroom floors.

Speaking to Dealer News, Triumph North America confirmed that Heichelbech would not be immediately replaced, nor filling its CEO position. Instead, Triumph North American’s COO Matt Sheahan and CFO Don Carleo will absorb Heichelbech’s past executive duties into their own.

Source: Dealer News

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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