Valentino Rossi’s Special Mugello Helmet Explained

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It’s the Italian Grand Prix this weekend, and that means another special AGV helmet from Valentino Rossi. A wonderful tradition from the nine-time World Champion, Rossi’s helmets can however at times be enigmatic, especially to non-Italians.

Thankfully, the folks at AGV have helped us understand Aldo Drudi’s latest work, which we assume will popularly be called the “Di Vale Helmet” hence forth. We decode the receipe, with photos, after the jump.

As if the noodles weren’t enough of a dead giveaway, Rossi’s Mugello helmet for 2014 is a spoof on an Italian pasta brand, which is similar in name to the “Di Vale” brand shown on the GP star’s lid.

Colored like a pasta box, and featuring rigatoni noodles (we’re more penne folks ourselves, but rigatoni is a solid choice as well Vale); the helmet is a play on Rossi’ 20th racing season, and as the helmet reminds us, despite Rossi’s old age, the Italian is “never overcooked!”

Other graphics include shafts of wheat (sorry to our gluten-free readers), as well as the Casanova and Savelli corners, Rossi’s favorite right-left combination and overtaking zone at Mugello

Naturally Rossi’s bulldogs Caesar and Cecilia make an appearance, appropriately eating a bowl of pasta, while a recipe reminds us that the cooking time for “Di Vale” pasta is strict 46 minutes.

Lastly: helmet, rider, and pasta are “Made in Tavullia” and are certified authentic Italian products, as if there was any doubt.









A special hat-tip to AGV public relations man CJ for doing the heavy lifting on this piece, while we just took the credit for it and clicked “Publish”.

Source: AGV and Valentino Rossi

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.