Yamaha YZF-R25 Launch Outed by Website Metadata

03/24/2014 @ 4:04 pm, by Jensen Beeler16 COMMENTS


It is a brave new world when it comes to the internet and motorcycle companies, and I have no problem saying that Asphalt & Rubber has broken a number of stories simply because we bring a different set of skills to the table when it comes to sniffing out a lead: namely we’re a bunch of nerds, who spend far too much time with computers.

Motorcycle OEMs are still coming to grasp with this internet thing and how the opening of information has changed the landscape, and that is where Yamaha got itself into trouble today. Just hours ahead of their launch, we can confirm that Yamaha is ready to drop the Yamaha R25 250cc sport bike and the Yamaha Tricity three-wheel scooter.

This isn’t exactly new information — it has even been hotly tipped by a number of publications, including A&R — but where the information comes from certainly is: Yamaha’s website metadata.

Website site metadata, like keywords are nothing new — they were part of the very first iterations of HTML. The original intent for these keywords was to help search engines categorize content; though many years later since their inception, the metadata is now pretty much defunct in application. Google and other search rely almost exclusively on other parts of a site’s content to categorize and prioritize the website’s information.

That didn’t stop Yamaha’s web developers from leaving a few choice items in the metadata for its RevStation website though, which is now counting down the hours until Yamaha’s official launch for the R25 and Tricity. Naming both machines as keywords for the launch site, we only have to countdown the hours to be proven correct.

The big trick now will be to see if Yamaha’s US/EU trademark applications for the “R3” mean a different 300cc model is headed to these markets, while the “world market” makes do with the 250cc R25.

Source: Team BHP via BikeAdvice.in

  • Michael Uhlarik


    I think this may well be a first in Moto journalism. Next time just say the Force told you about the imminent launch.

  • paulus

    I would love to see a 3000cc model ;-)
    Let’s hope the ‘R3’ isn’t the number of wheels it has…. LOL

  • KSW

    Great Job Jensen. Keywords, metadata, it’s all in how you use them, or don’t. I just don’t tell the world how or when I peak.

  • Is that a Bothan Spy crack Michael?

  • Its a “I want Jedi powers” crack. That, and a better understanding of how the internet works. Seriously, nicely done.

  • Please, don’t show us a Bothan spy’s crack.

  • Yada yada yada…

    not even yoda hoda moda.

    Don’t know a thing more than I did 2 hours ago.

    We want pictures, we want data, not just metadata that merely repeats the revstation baloney.

  • So I watched the countdown.
    at zero, the screen went white. It is still white as I type.
    Nothing on Yamaha’s home page either.
    So much for the wonders of the internet world.

    Somebody cue The Ventures:

    “hahahahahaha……… WIPEOUT!!!

  • Super Sic

    It’s 10 minutes past the countdown timer and the site just went blank.

  • At T plus 25 minutes the site refreshed itself, gives you choice of English or Thai, starts a science fict5ion story and gives you a picture of a Tri-city, and another picture labaled “coming soon”.

  • So it is heading off into Saturday morning kids TVland. Cute, I suppose..

    Where’s my Makayla face?

  • Sorry for the typos. I stayed up until 2 in the AM for this.

    Just want to know what the R3 is and what are we getting in the USA.
    SO far there is no enlightenment.

    Guess we are just going to have to suffer through episodes of Battle Star Movistar along with our intrepid team of heroes as they wander through cyberspace battling such badguys as Asimo Solrep.

  • Super Sic

    It seems the live unveiling of the R25 actually went ahead in Thailand. My tab got no refresh and still has a blank white page.

    I’ll be going to sleep still dreaming of a 300cc triple.

  • Greg Tada

    Looking forward to more choice in the US market. :D

    Hey Uhlarik, email me! It’s been a while.

  • Axel

    Just for the laughs, we did this when me and my colleagues had to launch the pre-launch website for the then-new BMW X5/6 M. Pre-launch means in marketing-lingo “Show design sketches, some detail shots and don’t tell any relevant information. Like the number of wheels.”
    We ‘hid’ (with clients approval) “555 hp” in the meta keywords. People loved it.

    I sense something similar here.

  • …and they don’t even concatenate and minify their CSS… or declare a proper HTML5 doctype… and use IDs for everyting….