Harley-Davidson Quietly Kills Off the V-Rod

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After a 17-year run, the Harley-Davidson V-Rod is finally going to the great motorcycle rally in the sky, as the Bar & Shield brand is quietly dismissing the V-Rod from its 2018 motorcycle lineup.

The V-Rod has always been the black sheep in the Harley-Davidson motorcycle offering, with the motorcycle featuring a high-tech liquid-cooled engine that was developed in collaboration with German automaker Porsche.

The problem with the V-Rod was also its biggest strength: it was unlike anything else in the Harley-Davidson lineup. The Harley-Davidson V-Rod line eschewed everything that was central to the core Harley-Davidson product attributes.

If you were a motorcyclist that wasn’t already interested in the 31 flavors of cruiser that Harley-Davidson has built its core business around, then it provided a performance-focused entry point into the Harley-Davidson brand.

However as we can see from the 2018 Harley-Davidson motorcycle lineup, the Bar & Shield brand has doubled-down on selling us the same “new” motorcycles that it has built its business around for the past several decades.

With sales dropping, and interest in Harley-Davidson motorcycles dying off with the Baby Boomer generation, it is interesting that Harley-Davidson is going back to the well for its product portfolio. Time will tell how that works out for them.

So long V-Rod. We shall miss thee.

Source: Cyril Huse Blog

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.